DCT Abu Dhabi picks Merkle MENA to lead digital experience for Louvre Abu Dhabi
Merkle MENA has been selected by DCT Abu Dhabi to lead a digital transformation project for Louvre Abu Dhabi. Over the next three years, Merkle will design, develop, and maintain a bilingual digital ...platform to enhance the museum's global presence and visitor engagement. This partnership aims to deliver innovative, audience-focused digital experiences.
Merkle Becomes Official Reseller and Strategic Partner of Amplitude in Northern Europe
Merkle has become an official reseller and strategic partner of Amplitude in Northern Europe, covering Sweden, Denmark, Norway, Finland, and the Netherlands. This partnership allows Merkle to offer A...mplitude's digital analytics platform, along with related services such as implementation, training, and consulting. The collaboration aims to enhance digital product experiences and customer journey optimization in the Nordics.
Back the bush: Helloworld, VIVA Holidays and OQTA launch Outback Queensland recovery ...
Helloworld Travel, VIVA Holidays, and the Outback Queensland Tourism Association (OQTA) have launched a campaign to boost tourism in flood-affected Outback Queensland. Running until July 17, 2025, it... offers curated travel packages with exclusive savings and experiences. The initiative aims to aid economic recovery and raise long-term awareness of the region as a travel destination.
Mergers, Acquisitions, and Business Moves by MERKLE
Dentsu ANZ Integrates Merkle, Sells Salesforce Capability to US Holdco
Dentsu ANZ is integrating Merkle into its broader operations while selling its Salesforce implementation business to Enduring Ventures. The Merkle brand will continue for global clients, but local bu...siness will be handled by dentsu. This move aims to simplify operations and enhance client service in ANZ. The Salesforce business will remain under local leadership and continue partnering with dentsu post-acquisition.
Michael Komasinski appointed as global CEO, Merkle
Michael Komasinski has been appointed as the global CEO of Merkle, succeeding Craig Dempster, who will retire at the end of the year. Komasinski, previously leading Merkle's EMEA region, will join th...e dentsu International executive team, aiming to enhance integrated marketing solutions and business outcomes.
Mobile Travel Agents' new full owner Helloworld announce Lesley Owen as new group ...
Helloworld, now the full owner of Mobile Travel Agents (MTA), has appointed Lesley Owen as the new Group General Manager. Owen, with over 25 years in travel and aviation, succeeds Don Beattie, who re...tires but remains an advisor. This appointment follows Helloworld's $36 million acquisition of the remaining MTA stake, emphasizing growth and innovation.
Corporate News and Organizational Updates on MERKLE
Dentsu drops use of Merkle brand in ANZ | News
Dentsu has decided to discontinue the use of the Merkle brand in Australia and New Zealand, integrating it into Dentsu's operations in these regions. The Merkle brand will still be used for global an...d regional clients in ANZ. Additionally, Dentsu has sold its Salesforce implementation business to Enduring Ventures, maintaining a partnership for client continuity.
