Merkle Becomes Official Reseller and Strategic Partner of Amplitude in Northern Europe
Merkle has become an official reseller and strategic partner of Amplitude in Northern Europe, covering Sweden, Denmark, Norway, Finland, and the Netherlands. This partnership allows Merkle to offer A...mplitude's digital analytics platform, along with related services such as implementation, training, and consulting. The collaboration aims to enhance digital product experiences and customer journey optimization in the Nordics.
Back the bush: Helloworld, VIVA Holidays and OQTA launch Outback Queensland recovery ...
Helloworld Travel, VIVA Holidays, and the Outback Queensland Tourism Association (OQTA) have launched a campaign to boost tourism in flood-affected Outback Queensland. Running until July 17, 2025, it... offers curated travel packages with exclusive savings and experiences. The initiative aims to aid economic recovery and raise long-term awareness of the region as a travel destination.
Kellogg's Town digital playground immersive experience goes live in partnership with Merkle dentsu
Kelloggs Town, a digital experience, is launched in Europe by Merkle and dentsu, featuring a virtual town for user interaction with Kelloggs cereal products.
Mobile Travel Agents' new full owner Helloworld announce Lesley Owen as new group ...
Helloworld, now the full owner of Mobile Travel Agents (MTA), has appointed Lesley Owen as the new Group General Manager. Owen, with over 25 years in travel and aviation, succeeds Don Beattie, who re...tires but remains an advisor. This appointment follows Helloworld's $36 million acquisition of the remaining MTA stake, emphasizing growth and innovation.
