Merkle expands George data driven digital journey partnership with UK grocery giant Asda
Merkle has expanded its partnership with Asda to enhance George's digital growth. The collaboration focuses on scaling George's digital business, improving customer experience, and modernizing CRM. K...ey initiatives include enhancing web and app experiences, leveraging customer intelligence, and fostering innovation. Merkle will provide ongoing operational support and drive feature development for George's platforms.
DCT Abu Dhabi picks Merkle MENA to lead digital experience for Louvre Abu Dhabi
Merkle MENA has been selected by DCT Abu Dhabi to lead a digital transformation project for Louvre Abu Dhabi. Over the next three years, Merkle will design, develop, and maintain a bilingual digital ...platform to enhance the museum's global presence and visitor engagement. This partnership aims to deliver innovative, audience-focused digital experiences.
Mergers, Acquisitions, and Business Moves by MERKLE
Dentsu ANZ Integrates Merkle, Sells Salesforce Capability to US Holdco
Dentsu ANZ is integrating Merkle into its broader operations while selling its Salesforce implementation business to Enduring Ventures. The Merkle brand will continue for global clients, but local bu...siness will be handled by dentsu. This move aims to simplify operations and enhance client service in ANZ. The Salesforce business will remain under local leadership and continue partnering with dentsu post-acquisition.
Michael Komasinski appointed as global CEO, Merkle
Michael Komasinski has been appointed as the global CEO of Merkle, succeeding Craig Dempster, who will retire at the end of the year. Komasinski, previously leading Merkle's EMEA region, will join th...e dentsu International executive team, aiming to enhance integrated marketing solutions and business outcomes.
Mobile Travel Agents' new full owner Helloworld announce Lesley Owen as new group ...
Helloworld, now the full owner of Mobile Travel Agents (MTA), has appointed Lesley Owen as the new Group General Manager. Owen, with over 25 years in travel and aviation, succeeds Don Beattie, who re...tires but remains an advisor. This appointment follows Helloworld's $36 million acquisition of the remaining MTA stake, emphasizing growth and innovation.
Corporate News and Organizational Updates on MERKLE
Dentsu drops use of Merkle brand in ANZ | News
Dentsu has decided to discontinue the use of the Merkle brand in Australia and New Zealand, integrating it into Dentsu's operations in these regions. The Merkle brand will still be used for global an...d regional clients in ANZ. Additionally, Dentsu has sold its Salesforce implementation business to Enduring Ventures, maintaining a partnership for client continuity.
