CUSPERA

Marketo

4.18 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(51079 Reviews)

Marketo Engage | Complete solution for lead management and B2B marketers

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About Marketo

Marketo is a comprehensive marketing automation and engagement solution that covers lead management, email marketing, consumer marketing, mobile marketig, revenue attribution and account based marketing.

It helps marketers to build brands, drive revenue and improve engagement. Marketo includes a suite of products like Marketo Engage, Bizible and Adobe Experience Cloud. Marketo has automation capabilities like search marketing, landing pages, web personalization, social media and behavior tracking. It supports multiple channels like web, email, mobile and social.

Popular Business Setting
for Marketo

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Information Technology and Services

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peer Recommendations on business needs
for Marketo

Goals

Improve ROI and Increase sales & revenue are the most popular goals peers achieved using Marketo .

Other goals:

  • Acquire customers
  • Scale best practices
  • Enter new markets internationally or locally
  • Enhance customer relationships
  • Grow market share
  • Improve digital and social presence
  • Establish thought leadership
  • Improve internal communications
  • Build brand awareness
  • Improve brand engagement
  • Launch new products
  • Improve efficiency
  • Increase customer life time value
  • Improve stakeholder relations
  • Improve consistency
  • Improve visibility
  • Shorten ramp up time
See all goals See less goals

Channels

It is the best suited for e-mail, website, social media, channels.

Other channels:

  • mobile
  • offline
  • promotions
  • phone calls
  • user generated content
  • blogs
  • newsletter
  • trade shows
  • mobile app
  • on premises
  • Facebook
  • LinkedIn
  • video
  • text SMS
  • events
  • point of sale
  • chat
  • omnichannel
  • Twitter
  • display advertisement
  • mobile ads
  • print media
  • magazine
  • Slack
  • games
  • support groups
  • coupons
  • Instagram
  • out of home
  • brochure
  • Whatsapp
  • review sites
  • Amazon
  • channel partners
  • Pinterest
  • mass media
  • television
  • Doubleclick
  • Snapchat
  • Facebook page
  • Netflix
See all channels See less channels

Processes

Peers recommend engagement management, campaign management, communication management, as the business processes that they have been most satisfied while using Marketo .

Read Reviews of Business Process for Marketo

Engagement management With E mail

Engaging and following up With E mail

Engaging with scheduling & cadence With E mail

Campaign management With E mail

Campaign analytics With E mail and Website

Campaign monitoring With E mail and Website

Communication management With E mail and Website

Sending & publishing communications With E mail and Website

Tracking & monitoring communications With E mail and Mobile and Website

Lead management With E mail and Website

Lead nurturing With E mail and Website

Generation of new leads With E mail

Social media management With E mail and Social media

Social media analytics With E mail

Engaging on social media With Social media and Website and Mobile and Promotions

Scheduling post to social media With Social media and Promotions

Managing social media account With Social media and E mail and Newsletter and Website

Monitoring social media With Social media and E mail

Advertisement With E mail and Social media and Website

Lead tracking With E mail

Account management

Content management With E mail and Website

Content publishing With Promotions and E mail and Website

Content curation With E mail and Website

Content tracking With E mail and Website

Content sharing With Website

Searching for content With Social media

Workflow management With E mail and Website

Lead engagement With E mail and Website

Drip marketing With E mail and Website

Digital marketing With E mail and Mobile

Training & onboarding

Event management With E mail and Social media and Website

Lead qualification With E mail

Lead qualification: behavioural With E mail

Lead qualification: demographic With E mail

Lead qualification: technographic

Lead qualification: firmographic With E mail

Social media marketing With Social media and Website and E mail

Lead routing With E mail and Website

Revenue cycle management With E mail

Conversion management With E mail and Social media

Trade show marketing With E mail and Offline and Trade shows and Social media

Capturing leads With Website and E mail

Segmentation and targeting With E mail

Contact list management With E mail

Tracking contacts With E mail

Contacts history With E mail and Phone calls

Creating contact list With E mail and Promotions

Lead analytics With E mail and Website

Channel marketing With Website and Social media

Helpdesk management With Phone calls

Customer case management With E mail

Collaboration

Personalized marketing With E mail

Sales document management

Contract management

Digital signature

Proposal & quote management

International marketing With E mail

Inbound marketing With E mail

Product marketing With E mail

Telemarketing With Phone calls and E mail and Website

Business development With E mail

Lead scoring With E mail and Website

Database marketing With E mail

Outbound marketing With E mail and Website

Touchpoint management With Website and E mail and Social media and Offline

Knowledge management

Sharing knowledge With Chat

Lifetime value management With Social media and Offline and Mobile

Competitive intelligence With E mail

Influencer marketing With User generated content and Blogs

Community marketing

Community building

Relationship management With E mail

Upselling

Customer feedback management With E mail

Cross selling

Playbook creation With E mail and Website

Direct marketing With E mail and Text sms

Performance management With E mail

Funnel analysis With E mail

Channel management With Offline

Media buying With Social media and Mobile and E mail

Loyalty management

Identify target customers

Public relations With E mail and Social media and Offline and Trade shows

Follower management

Products & pricelist management

Coaching With Phone calls and Chat

Marketing mix

Relationship marketing With E mail

Attribution management With E mail

Promotion management With Promotions and E mail

Market research With User generated content and Blogs and E mail

Forecasting With User generated content and Blogs

Sales review & feedback With E mail

Subscription management With E mail and Offline

Ad retargeting With Website and Phone calls and Social media and Facebook

Buyer engagement With E mail

Partner marketing

Referral management With E mail and Website

Courses & assessment With E mail and Website

Create learning path With E mail and Website

Rating and review management

Advocacy management With E mail

Distribution management

Reputation management With User generated content and Blogs and E mail

Market survey With E mail and Social media

Pipeline management With E mail

Sales call management With Phone calls

Trust management

Groups management

See allless Activities

Peers used Marketo to Improve ROI and Increase sales & revenue

Verify if it works for you

Failure Risk Guidance Security Report ?

See Sample Risk Report

Overall Risk Meter

Low Medium High

Top Failure Risks for Marketo

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First 5 Reports are Free

IT and Other Capabilities
for Marketo

  • Low
  • Medium
  • High

data

Data Export

Data Import

Support

Email Support

24/7 Support

Chat Support

Phone Support

Other

AI Powered

Analytics

Custom Reports

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Vendor Profile Details

Company Name Adobe
Company Website www.adobe.com/#
Year Founded 1982
HQ Location 345 Park Avenue, San Jose, CA 95110-2704
Employees 10001+
Social
Financials IPO