Marketo is a comprehensive marketing automation and engagement solution that covers lead management, email marketing, consumer marketing, mobile marketig, revenue attribution and account based marketing.
It helps marketers to build brands, drive revenue and improve engagement. Marketo includes a suite of products like Marketo Engage, Bizible and Adobe Experience Cloud. Marketo has automation capabilities like search marketing, landing pages, web personalization, social media and behavior tracking. It supports multiple channels like web, email, mobile and social.
Popular Business Setting
- Computer Software
- Marketing and Advertising
- Information Technology and Services
- Mid Market
- Small Business
Peer Recommendations on business needs
Improve ROI, Increase sales & revenue, Acquire customers, are the most popular goals peers achieved using Marketo.
It is the best suited for e-mail, e-mail, website, channels.
Marketo does well for a wide range of processes. Peers recommend campaign management, engagement management, engaging and following up, as the business processes that they have been most satisfied while using Marketo.
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Top Failure Risks for Marketo
First 5 Reports are Free
IT and Other Capabilities