Adobe Marketo Engage Overview
This is a summary of the comprehensive capabilities and benefits of Adobe Marketo Engage based on over 36376 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, Act-On, Sharpspring, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Adobe Marketo Engage is right for your needs? Our Cuspera AI engine can evaluate how Adobe Marketo Engage fits your specific business needs, industry, and context. Get your personalized assessment report today.
Adobe Marketo Engage supports business activities such as:
- Engagement Management
- Campaign Management
- Communication Management
- Lead Management
- Lead Nurturing
Adobe Marketo Engage can help you with many business goals, such as Acquire Customers, Scale Best Practices, Establish Thought Leadership, Improve ROI, Increase Sales & Revenue, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Adobe Marketo Engage's capabilities include Landing Page, Personalization, Templates, etc.
Adobe Marketo Engage was founded in 1982. Computer Software Vertical is its biggest customer base.
Reviews
"With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the i...nformation they need to stay safe from the moment they enter the building, " - Ben Conrad
Cuspera Reviews
12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Scale Best Practices are the most popular business priorities peers achieved using Adobe Marketo Engage.
Use Cases
Peers recommend Engagement Management , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Adobe Marketo Engage.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail |
4.73/5 ★ |
"...Their analytics engine provides useful data for the follow up of the email hard bounces...." Peer review by Team Lead in Information Technology |
| engaging and following up |
4.74/5 ★ |
"...Another feature that I have to mention is the native email cast functionality within Marketo's Engagement programs...." Peer review by Nathan S., Marketing and Advertising |
| engaging with scheduling & cadence |
4.01/5 ★ |
"...You can easily add emails, and set the cadence accordingly...." Peer review by Allison Sparrow, Marketing Automation Manager, EMEA, Optimizely |
| Campaign Management with E-Mail |
4.80/5 ★ |
"...it's used for lead and customer communications (email), campaign management (events, PPC, etc), marketing analytics and lead scoring primarily...." Peer review by Alicia Gaba, Director of Marketing, Bluelock |
| campaign analytics |
4.70/5 ★ |
"...The out-of-the-box Reporting and Analytics capabilities in Marketo enable Marketers to confidently create both Campaign and ROI reports...." Peer review by Suzanne Kushner, Sr. Marketo Implementation Consultant, Demandforce (an Internet Brands Company) |
| campaign monitoring |
4.78/5 ★ |
"...It's a great and open canvas to paint how you want your marketing campaigns work or tracked, leads processed and revenue model built...." Peer review by Xia (Emma) W, Marketing Analyst, Computer Software |
| Communication Management with E-Mail |
4.37/5 ★ |
"...It enables me to send emails from different members of our executive team without needing access to their inbox...." Peer review by Ellen L, Communication Manager, Insurance |
| sending & publishing communications |
4.31/5 ★ |
"...We use Marketo for a number of different clients to send emails, build nurture programs, host web forms and landing pages...." Peer review by Kadie Kowalczyk, Senior ​Sales Operations Coordinator, The Mx Group |
| tracking & monitoring communications |
4.76/5 ★ |
"...We mainly use it to create landing pages, send emails, and track customers...." Peer review by Kathleen M, Marketing Coordinator, Computer Software |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail |
4.73/5 ★ |
"...Their analytics engine provides useful data for the follow up of the email hard bounces...." Peer review by Team Lead in Information Technology |
|
| engaging and following up |
4.73/5 ★ |
| engaging with scheduling & cadence |
4.73/5 ★ |
| Campaign Management with E-Mail |
4.80/5 ★ |
"...it's used for lead and customer communications (email), campaign management (events, PPC, etc), marketing analytics and lead scoring primarily...." Peer review by Alicia Gaba, Director of Marketing, Bluelock |
|
| campaign analytics |
4.80/5 ★ |
| campaign monitoring |
4.80/5 ★ |
| Communication Management with E-Mail |
4.37/5 ★ |
"...It enables me to send emails from different members of our executive team without needing access to their inbox...." Peer review by Ellen L, Communication Manager, Insurance |
|
| sending & publishing communications |
4.37/5 ★ |
| tracking & monitoring communications |
4.37/5 ★ |
99+ more Business Use Cases
Our AI advisor, Wyz, harnessed 36376 insights from peers and experts to help you assess how these Adobe Marketo Engage use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the information they need to stay safe from the moment ...they enter the building, |
|
Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
|
Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Ben Conrad senior director of database marketing Milwaukee Buck |
With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the information they need to stay safe from the moment ...they enter the building, |
|
Ari Sheinkin vice president of Experience Engine IBM |
Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
|
Susie Emmerling vice president of marketing operations ServiceNow |
Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study PolyRead More |
|
|
Case Study ServiceNowRead More |
|
Case Study NavitasRead More |
Frequently Asked Questions(FAQ)
for Adobe Marketo Engage
What is Adobe Marketo Engage?
What is Adobe Marketo Engage used for?
What are the top features of Adobe Marketo Engage?
Who uses Adobe Marketo Engage?
What are Adobe Marketo Engage alternatives?
Where is Adobe Marketo Engage located?
Popular Business Setting
for Adobe Marketo Engage
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Peers used Adobe Marketo Engage to Acquire customers and Scale best practices
Adobe Marketo Engage Alternatives
Peer and Expert Opinion on Features
for Adobe Marketo Engage
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1897) |
| Personalization | Read Reviews (1078) |
| Templates | Read Reviews (818) |
| Alerts: popups & Notifications | Read Reviews (278) |
| Dashboard | Read Reviews (244) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1897) |
| Personalization | Read Reviews (1078) |
| Templates | Read Reviews (818) |
| Alerts: popups & Notifications | Read Reviews (278) |
| Dashboard | Read Reviews (244) |
IT and Other Capabilities
for Adobe Marketo Engage
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (935) |
| Data Import | Read Reviews (3699) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (935) |
| Data Import | Read Reviews (3699) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (335) |
| Chat Support | Read Reviews (242) |
| Phone Support | Read Reviews (210) |
| 24/7 Support | Read Reviews (2675) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (335) |
| Chat Support | Read Reviews (242) |
| Phone Support | Read Reviews (210) |
| 24/7 Support | Read Reviews (2675) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
Software Failure Risk Guidance
?for Adobe Marketo Engage
Overall Risk Meter
Top Failure Risks for Adobe Marketo Engage
Vendor Profile Details
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
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