Adobe Marketo Engage Overview
Adobe Marketo Engage is a marketing automation software designed for B2B marketers to manage lead generation and customer engagement across complex buying journeys. Key features include campaign automation, account insights, AI-driven targeting, and CRM integrations.
Use Cases
Customers recommend Engagement Management, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Adobe Marketo Engage.
Business Priorities
Acquire Customers and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Adobe Marketo Engage.
Adobe Marketo Engage Use-Cases and Business Priorities: Customer Satisfaction Data
Adobe Marketo Engage works with different mediums / channels such as E-Mail.
Adobe Marketo Engage's features include Landing Page, Personalization, Templates, etc. and Adobe Marketo Engage support capabilities include AI Powered, Email Support, Chat Support, etc. also Adobe Marketo Engage analytics capabilities include Analytics, and Custom Reports.
Reviews
"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes." - Paul Lovegrove
Peer review evidence (same sources as the product rating summary)
"...The flexibility of adding, removing and prioritizing content at anytime makes it easy to continually optimize your engagement streams...." Peer review by Anna Bruning, Marketing Operations Analyst, Dyn
"...Primarily, we were using it for outbound email marketing campaigns, lead scoring, lead intelligence, landing pages, as well as client communications...." Peer review by Sylvia Flores, VP of Brand + Creative, Ubiquity Retirement + Savings
"...We use Marketo for a number of different clients to send emails, build nurture programs, host web forms and landing pages...." Peer review by Kadie Kowalczyk, Senior Sales Operations Coordinator, The Mx Group
Adobe Marketo Engage, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Adobe Marketo Engage
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Adobe Marketo Engage is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Small Business.
Adobe Marketo Engage Customer wins, Customer success stories, Case studies
What solutions does Adobe Marketo Engage provide for Engagement Management?
How efficiently Does Adobe Marketo Engage manage your Campaign Management?
How efficiently Does Adobe Marketo Engage manage your Communication Management?
How can Adobe Marketo Engage enhance your Lead Management process?
How efficiently Does Adobe Marketo Engage manage your Lead Nurturing?
12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
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At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
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Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Paul Lovegrove chief operating officer Navitas |
We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
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Jenifer Salzwedel senior director of marketing operations and enablement Poly |
At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
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Susie Emmerling vice president of marketing operations ServiceNow |
Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
Marketing Nation Success Series - Paysimple
Frequently Asked Questions(FAQ)
for Adobe Marketo Engage
What is Adobe Marketo Engage?
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).
Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.
Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
What is Adobe Marketo Engage used for?
What are the top features of Adobe Marketo Engage?
Who uses Adobe Marketo Engage?
What are Adobe Marketo Engage alternatives?
Where is Adobe Marketo Engage located?
Peers used Adobe Marketo Engage for engagement management and campaign management
Adobe Marketo Engage Competitors
Adobe Marketo Engage Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
Adobe Marketo Engage Integrations
Adobe Marketo Engage integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Adobe Marketo Engage
Overall Risk Meter
Top Failure Risks for Adobe Marketo Engage
Adobe Inc. News
Adobe (ADBE) to Acquire Topaz Labs
Adobe has signed a definitive agreement to acquire Topaz Labs, an AI company specializing in video and image enhancement. This acquisition will integrate Topaz Labs' technology into Adobe's Firefly, Firefly Services, and Creative Cloud applications, enhancing Adobe's offerings in image and video quality improvement. The deal also introduces Neurostream technology, enabling advanced AI models to run on consumer devices, expanding Adobe's reach in on-device AI video solutions.
Adobe launches GenStudio for Commerce Media Networks, expands AI ...
Adobe launched GenStudio for Commerce Media Networks, enhancing its AI-powered content supply chain platform. New features include automated advertiser profiles, creative asset creation, and integration with Adobe Real-Time CDP and LiveRamp for improved campaign targeting. Adobe also introduced Firefly Graph for enterprise, enabling automated workflows, and expanded GenStudio for Performance Marketing with new insights and capabilities.
Adobe (ADBE) Launches Firefly Foundry to Enable Enterprise Custom AI Model Development
Adobe has launched Firefly Foundry, a platform for enterprises to develop custom generative AI models. This tool helps maintain brand consistency by training AI on approved assets, integrating into existing workflows to streamline content production while ensuring quality and governance. It addresses the demand for AI solutions that align with professional brand standards.
Adobe Introduces Firefly Foundry to Support Custom AI Models for Enterprise Brand Consistency
Adobe has launched Firefly Foundry, a new platform designed to support enterprise organizations in developing custom AI models for brand-consistent content creation. This offering enhances Adobe's AI ecosystem by allowing businesses to manage generative AI workflows tailored to specific brand standards, addressing the need for consistent visual identity across various digital channels.
Adobe Inc. Profile
HQ Location
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Employees
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Financials
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