Marketo Engage

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆
(528 Reviews)

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About Marketo Engage

Marketo Engage is a Marketing Automation Software. Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. The Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Key feature of Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.

Marketo provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within Marketo facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated and Marketo provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

Peer and Expert Reviews
for Marketo Engage


Grow market share and Enter new markets internationally or locally are the most popular goals peers achieved using Marketo Engage .

Other goals:

  • Build brand awareness
  • Scale best practices
  • Establish thought leadership
  • Improve ROI
See all goals See less goals


It is the best suited for video, e-mail, website, channels.

Other channels:

  • social media
  • phone calls
  • display advertisement
  • LinkedIn
  • chat
  • offline
  • mobile
  • Twitter
  • Facebook
  • user generated content
  • blogs
See all channels See less channels


Peers recommend engagement management, account management, lead management, as the business processes that they have been most satisfied while using Marketo Engage .

Read Reviews of Business Process for Marketo Engage

Engagement management

Engaging and following up

Account management

Lead management

Advertisement With Display advertisement and Social media and Website

Customer case management With Social media and Linkedin

Content management With Video

Lead engagement With Video

Sales document management With Display advertisement

Contract management With Display advertisement

Lead qualification With Website and Phone calls


Loyalty management

Digital marketing

Communication management With Video

Helpdesk management

Buyer engagement

See allless Activities

Peers used Marketo Engage to Grow market share and Enter new markets internationally or locally

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IT and Other Capabilities
for Marketo Engage

  • Low
  • Medium
  • High


Data Import

Data Export


24/7 Support

Chat Support

Email Support

Phone Support


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Failure Risk Guidance Security Report ?

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Overall Risk Meter

Low Medium High

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Vendor Profile Details

Company Name Adobe
Company Website
Year Founded 1982
HQ Location 345 Park Avenue, San Jose, CA 95110-2704
Employees 10001+
Financials IPO