Adobe Marketo Engage Overview
Adobe Marketo Engage is a marketing automation software designed for B2B marketers to manage lead generation and customer engagement across complex buying journeys. Key features include campaign automation, account insights, AI-driven targeting, and CRM integrations.
Use Cases
Customers recommend Engagement Management, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Adobe Marketo Engage.
Business Priorities
Acquire Customers and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Adobe Marketo Engage.
Adobe Marketo Engage Use-Cases and Business Priorities: Customer Satisfaction Data
Adobe Marketo Engage works with different mediums / channels such as E-Mail.
Adobe Marketo Engage's features include Landing Page, Personalization, Templates, etc. and Adobe Marketo Engage support capabilities include AI Powered, Email Support, Chat Support, etc. also Adobe Marketo Engage analytics capabilities include Analytics, and Custom Reports.
Reviews
"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today" - Susie Emmerling
Peer review evidence (same sources as the product rating summary)
"...The engagement platform allows you to communicate, track, and report on prospects to customers holistically across their journey...." Peer review by Alex Greger, Martech Solutions Architect, DemandLab
"...Marketo is used by the marketing department primarily for email communications, marketing campaigns, and landing pages...." Peer review by Karen Sesona, Sr. Manager of Marketing Automation, Tyler Technologies
"...I implemented Marketo Spark which allowed us to increase sales productivity by sending automatic emails from sales reps...." Peer review by Brenda Dentinger, Director of Marketing, WorldViz
Adobe Marketo Engage, AgencyAnalytics, omnisend, VBOUT, Sales Creatio, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Adobe Marketo Engage
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Adobe Marketo Engage is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Small Business.
Adobe Marketo Engage Customer wins, Customer success stories, Case studies
How can Adobe Marketo Engage optimize your Engagement Management Workflow?
What benefits does Adobe Marketo Engage offer for Campaign Management?
Why is Adobe Marketo Engage the best choice for Communication Management?
How does Adobe Marketo Engage facilitate Lead Management?
Why is Adobe Marketo Engage the best choice for Lead Nurturing?
12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
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With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the information they need to stay safe from the moment ...they enter the building, |
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We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Susie Emmerling vice president of marketing operations ServiceNow |
Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
|
Ben Conrad senior director of database marketing Milwaukee Buck |
With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the information they need to stay safe from the moment ...they enter the building, |
|
Paul Lovegrove chief operating officer Navitas |
We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
Marketing Nation Success Series - Paysimple
Frequently Asked Questions(FAQ)
for Adobe Marketo Engage
What is Adobe Marketo Engage?
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).
Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.
Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
What is Adobe Marketo Engage used for?
What are the top features of Adobe Marketo Engage?
Who uses Adobe Marketo Engage?
What are Adobe Marketo Engage alternatives?
Where is Adobe Marketo Engage located?
Peers used Adobe Marketo Engage for engagement management and campaign management
Adobe Marketo Engage Competitors
Adobe Marketo Engage Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
Adobe Marketo Engage Integrations
Adobe Marketo Engage integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Adobe Marketo Engage
Overall Risk Meter
Top Failure Risks for Adobe Marketo Engage
Adobe Inc. Profile
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
