Adobe Marketo Engage Overview
This is a summary of the comprehensive capabilities and benefits of Adobe Marketo Engage based on over 36376 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, Act-On, Sharpspring, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Adobe Marketo Engage is right for your needs? Our Cuspera AI engine can evaluate how Adobe Marketo Engage fits your specific business needs, industry, and context. Get your personalized assessment report today.
Adobe Marketo Engage supports business activities such as:
- Engagement Management
- Campaign Management
- Communication Management
- Lead Management
- Lead Nurturing
Adobe Marketo Engage can help you with many business goals, such as Acquire Customers, Scale Best Practices, Establish Thought Leadership, Improve ROI, Increase Sales & Revenue, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Adobe Marketo Engage's capabilities include Landing Page, Personalization, Templates, etc.
Adobe Marketo Engage was founded in 1982. Computer Software Vertical is its biggest customer base.
Reviews
"At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way... of working " - Jenifer Salzwedel
Cuspera Reviews
12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Scale Best Practices are the most popular business priorities peers achieved using Adobe Marketo Engage.
Use Cases
Peers recommend Engagement Management , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Adobe Marketo Engage.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail |
4.73/5 ★ |
"...Marketo's engagement programs are pretty handy in prioritizing emails for leads that are being nurtured, with multiple tracks, progressions, and cadences...." Peer review by Ray Huang, Head of Demand Generation, BloomBoard, Inc. |
| engaging and following up |
4.74/5 ★ |
"...We use it for email marketing currently to assist our sales team and also use it for events, promoting and follow up...." Peer review by Amber Manzo, Digital Marketing Strategist, Concurrency, Inc. |
| engaging with scheduling & cadence |
4.01/5 ★ |
"...After analyzing average days in each stage of our sales cycle, we built our nurture streams to optimize cadence, relevance and conversion...." Peer review by Director in Marketing |
| Campaign Management with E-Mail |
4.80/5 ★ |
"...We are currently using Marketo to manage our email programs including our regular newsletters and our triggered nurture content...." Peer review by Leighton L. Chun, Head of Email, Man Crates |
| campaign analytics |
4.70/5 ★ |
"...Marketo has a basic reporting of the campaign/email communication to see the performance of each campaign...." Peer review by Aldrin Rick U, Senior Campaigns Management Associate, Information Technology and Services |
| campaign monitoring |
4.78/5 ★ |
"...Webhooks are extremely useful when tracking campaigns!..." Peer review by Kimberly Prescott, Director of Worldwide Marketing Operations, Malwarebytes |
| Communication Management with E-Mail |
4.37/5 ★ |
"...Marketo is good for sending emails to a very specific set of users and tracking results...." Peer review by Wendelin Dunlap, Digital Communications Professional, University of Washington |
| sending & publishing communications |
4.31/5 ★ |
"...CFO Publishing is using Marketo for all our email, database, analytics, and web site personalization across the company...." Peer review by Director in Marketing |
| tracking & monitoring communications |
4.76/5 ★ |
"...We were very excited to have a single aggregator of data about our prospects tracking email activity and consumption of our website content...." Peer review by Chris Keller, Vice President of Marketing, Health Catalyst |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail |
4.73/5 ★ |
"...Marketo's engagement programs are pretty handy in prioritizing emails for leads that are being nurtured, with multiple tracks, progressions, and cadences...." Peer review by Ray Huang, Head of Demand Generation, BloomBoard, Inc. |
|
| engaging and following up |
4.73/5 ★ |
| engaging with scheduling & cadence |
4.73/5 ★ |
| Campaign Management with E-Mail |
4.80/5 ★ |
"...We are currently using Marketo to manage our email programs including our regular newsletters and our triggered nurture content...." Peer review by Leighton L. Chun, Head of Email, Man Crates |
|
| campaign analytics |
4.80/5 ★ |
| campaign monitoring |
4.80/5 ★ |
| Communication Management with E-Mail |
4.37/5 ★ |
"...Marketo is good for sending emails to a very specific set of users and tracking results...." Peer review by Wendelin Dunlap, Digital Communications Professional, University of Washington |
|
| sending & publishing communications |
4.37/5 ★ |
| tracking & monitoring communications |
4.37/5 ★ |
99+ more Business Use Cases
Our AI advisor, Wyz, harnessed 36376 insights from peers and experts to help you assess how these Adobe Marketo Engage use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
|
At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
|
With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the information they need to stay safe from the moment ...they enter the building, |
|
Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Jenifer Salzwedel senior director of marketing operations and enablement Poly |
At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
|
Ben Conrad senior director of database marketing Milwaukee Buck |
With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the information they need to stay safe from the moment ...they enter the building, |
|
Ari Sheinkin vice president of Experience Engine IBM |
Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study NavitasRead More |
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Case Study IBMRead More |
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Case Study PolyRead More |
Frequently Asked Questions(FAQ)
for Adobe Marketo Engage
What is Adobe Marketo Engage?
What is Adobe Marketo Engage used for?
What are the top features of Adobe Marketo Engage?
Who uses Adobe Marketo Engage?
What are Adobe Marketo Engage alternatives?
Where is Adobe Marketo Engage located?
Popular Business Setting
for Adobe Marketo Engage
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Peers used Adobe Marketo Engage to Acquire customers and Scale best practices
Adobe Marketo Engage Alternatives
Peer and Expert Opinion on Features
for Adobe Marketo Engage
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1897) |
| Personalization | Read Reviews (1078) |
| Templates | Read Reviews (818) |
| Alerts: popups & Notifications | Read Reviews (278) |
| Dashboard | Read Reviews (244) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1897) |
| Personalization | Read Reviews (1078) |
| Templates | Read Reviews (818) |
| Alerts: popups & Notifications | Read Reviews (278) |
| Dashboard | Read Reviews (244) |
IT and Other Capabilities
for Adobe Marketo Engage
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (935) |
| Data Import | Read Reviews (3699) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (935) |
| Data Import | Read Reviews (3699) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (335) |
| Chat Support | Read Reviews (242) |
| Phone Support | Read Reviews (210) |
| 24/7 Support | Read Reviews (2675) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (335) |
| Chat Support | Read Reviews (242) |
| Phone Support | Read Reviews (210) |
| 24/7 Support | Read Reviews (2675) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
Software Failure Risk Guidance
?for Adobe Marketo Engage
Overall Risk Meter
Top Failure Risks for Adobe Marketo Engage
Vendor Profile Details
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
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