Adobe Marketo Engage Overview
Adobe Marketo Engage is a marketing automation software designed for B2B marketers to manage lead generation and customer engagement across complex buying journeys. Key features include campaign automation, account insights, AI-driven targeting, and CRM integrations.
Use Cases
Customers recommend Engagement Management, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Adobe Marketo Engage.
Business Priorities
Acquire Customers and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Adobe Marketo Engage.
Adobe Marketo Engage Use-Cases and Business Priorities: Customer Satisfaction Data
Adobe Marketo Engage works with different mediums / channels such as E-Mail.
Adobe Marketo Engage's features include Landing Page, Personalization, Templates, etc. and Adobe Marketo Engage support capabilities include AI Powered, Email Support, Chat Support, etc. also Adobe Marketo Engage analytics capabilities include Analytics, and Custom Reports.
Reviews
"At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way... of working" - Jenifer Salzwedel
Peer review evidence (same sources as the product rating summary)
"...Marketo is largely being used for marketing campaigns to prospects (70%) and email engagement with current clients (30%)...." Peer review by Christine Roberson, Demand Generation Manager, ThinkHR
"...The marketing department uses it to build high-level reports on the campaigns they run...." Peer review by Stephen Bell, Account Executive, PayScale, Inc.
"...Marketo is great for doing batch email sends, which is probably what people use it for most...." Peer review by Bill Shaughnessy, Senior Manager, Direct Marketing Specialist, Triple Point Technology
Adobe Marketo Engage, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Adobe Marketo Engage
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Adobe Marketo Engage is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Small Business.
Adobe Marketo Engage Customer wins, Customer success stories, Case studies
What makes Adobe Marketo Engage ideal for Engagement Management?
How can Adobe Marketo Engage optimize your Campaign Management Workflow?
What makes Adobe Marketo Engage ideal for Communication Management?
How can Adobe Marketo Engage enhance your Lead Management process?
What makes Adobe Marketo Engage ideal for Lead Nurturing?
12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
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Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
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Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Jenifer Salzwedel senior director of marketing operations and enablement Poly |
At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
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Susie Emmerling vice president of marketing operations ServiceNow |
Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
|
Ari Sheinkin vice president of Experience Engine IBM |
Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
Marketing Nation Success Series - Paysimple
Frequently Asked Questions(FAQ)
for Adobe Marketo Engage
What is Adobe Marketo Engage?
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).
Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.
Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
What is Adobe Marketo Engage used for?
What are the top features of Adobe Marketo Engage?
Who uses Adobe Marketo Engage?
What are Adobe Marketo Engage alternatives?
Where is Adobe Marketo Engage located?
Peers used Adobe Marketo Engage for engagement management and campaign management
Adobe Marketo Engage Competitors
Adobe Marketo Engage Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
Adobe Marketo Engage Integrations
Adobe Marketo Engage integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Adobe Marketo Engage
Overall Risk Meter
Top Failure Risks for Adobe Marketo Engage
Adobe Inc. News
Adobe Introduces Firefly Foundry to Support Custom AI Models for Enterprise Brand Consistency
Adobe has launched Firefly Foundry, a platform that enables enterprises to create and manage custom AI models for brand-consistent content. This tool supports generative AI workflows, helping organizations maintain visual identity across various channels. It expands Adobe's AI ecosystem by providing infrastructure for developing models tailored to enterprise-specific brand and content production needs.
Adobe (ADBE) Announces Major Expansion of its Creative Agent Across Firefly and Creative Cloud
Adobe announced a major expansion of its creative agent across Firefly and Creative Cloud, enhancing creative workflow automation. The update introduces new capabilities in apps like Illustrator, Premiere, and Photoshop, allowing creators to describe desired outcomes while the assistant manages workflows. This establishes Adobe's creative agent as a key integration layer in creative processes.
Adobe Accelerates Agentic AI Adoption Through New Agency and Technology ...
Adobe has announced new co-developed solutions with Accenture, Omnicom, Stagwell's Code and Theory, and WPP to enhance personalized customer experiences using AI. These partnerships aim to integrate Adobe's content, data, and AI platforms with various industries, including automotive and financial services, to transform customer engagement and brand visibility.
Adobe expands AI Assistant across Firefly and Creative Cloud apps
Adobe has expanded its AI Assistant across Firefly and Creative Cloud apps, enhancing creative workflows with new tools and capabilities. The AI Assistant automates tasks in design, imaging, and video production, while Firefly evolves into a comprehensive AI creative studio. Adobe also extends its tools to third-party platforms like ChatGPT and Microsoft Copilot, broadening access to Adobe-powered workflows.
Adobe Inc. Profile
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
