Optimove Overview
This is a summary of the comprehensive capabilities and benefits of Optimove based on over 10783 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Optimove, Treasure Data, SessionM, Optimizely Data Platform, Blueshift, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Optimove is right for your needs? Our Cuspera AI engine can evaluate how Optimove fits your specific business needs, industry, and context. Get your personalized assessment report today.
Optimove supports business activities such as:
- Engagement Management
- Lifetime Value Management
- Loyalty Management
- Relationship Marketing
- Campaign Management
Optimove can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Customer Life Time Value, Increase Sales & Revenue, Improve Brand Engagement, etc. As a solution, Optimove's capabilities include Personalization, Micro Customer Segmenting, Dashboard, etc.
Optimove Information Technology and Services Vertical is its biggest customer base.
Reviews
"Since we first met Optimove in 2015, we knew that we wanted to work with this company. Despite having one of the strongest teams in the gaming industry, our player marketing success would not have been possible without Optimove. It’s like a Formula ...1 race: no matter how good your driver, if the car is anything less than great, he’s got no chance. We now have a super driver in a super racecar! " - Nik Rudenko
Cuspera Reviews
29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using Optimove.
Use Cases
Peers recommend Engagement Management , Lifetime Value Management , Loyalty Management , as the business use cases that they have been most satisfied while using Optimove.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.93/5 ★ |
"...We are the engagement ring store, and that s our specialty...." Email Marketing: From Blasts to Scientific Segmentation |
| engaging and following up |
4.93/5 ★ |
"...While it s often challenging to re-engage churned customers, the high value of these customers makes it worthwhile trying...." RFM Analysis, Model, Marketing & Software |
| engaging with scheduling & cadence |
4.41/5 ★ |
"...where you set your cadence per skew but again, like we believe that s probably a little bit too much for you to manage...." Panel: Subscription vs. Transactional: Different Models, Different CRM Strategies? |
| Lifetime Value Management |
4.98/5 ★ |
"...Today we re getting more customers of lower value, but still the overall pie of money is increasing...." Speed and Precision in Customer Loyalty |
| Loyalty Management |
4.98/5 ★ |
"...One such example took place as Paper Source evaluated the possibility of introducing a point-based loyalty program...." Case study Paper Source |
| customise loyalty program |
4.98/5 ★ |
"...When you have deep understanding of each customer and deliver the most effective message every time, you will dramatically increase customer loyalty and maximize lifetime value. ..." Brands & Apps: Marketing Solutions |
| identify target customers |
4.98/5 ★ |
"...What customers should be targeted, with what communication, through what channel and at what time?..." Stack Architecture: Build a Marketing Tech-Stack to Fit Your Business Objectives |
| create engagement based loyalty |
4.66/5 ★ |
"...Creating customer loyalty with high retention requires you to define brand value, engage in loyalty programs and pursue lost customers. ..." How to Create Customer Loyalty and Retention |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.93/5 ★ |
"...We are the engagement ring store, and that s our specialty...." Email Marketing: From Blasts to Scientific Segmentation |
|
| engaging and following up |
4.93/5 ★ |
| engaging with scheduling & cadence |
4.93/5 ★ |
| Lifetime Value Management |
4.98/5 ★ |
"...Today we re getting more customers of lower value, but still the overall pie of money is increasing...." Speed and Precision in Customer Loyalty |
|
| Loyalty Management |
4.98/5 ★ |
"...One such example took place as Paper Source evaluated the possibility of introducing a point-based loyalty program...." Case study Paper Source |
|
| customise loyalty program |
4.98/5 ★ |
| identify target customers |
4.98/5 ★ |
| create engagement based loyalty |
4.98/5 ★ |
76+ more Business Use Cases
Our AI advisor, Wyz, harnessed 10783 insights from peers and experts to help you assess how these Optimove use cases fit your Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Since we first met Optimove in 2015, we knew that we wanted to work with this company. Despite having one of the strongest teams in the gaming industry, our player marketing success would not have been possible without Optimove. It’s like a Formula 1 race: no matter how good your driver, if the car... is anything less than great, he’s got no chance. We now have a super driver in a super racecar! |
|
|
Optimove empowered us when we were at the height of disruption. We were able to be nimble and agile as customer behaviors were changing drastically. Testimonial By Elizabeth Owens |
|
|
Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Nik Rudenko CMO Favbest |
Since we first met Optimove in 2015, we knew that we wanted to work with this company. Despite having one of the strongest teams in the gaming industry, our player marketing success would not have been possible without Optimove. It’s like a Formula 1 race: no matter how good your driver, if the car... is anything less than great, he’s got no chance. We now have a super driver in a super racecar! |
|
Elizabeth Owens VP Marketing Paper Source |
Optimove empowered us when we were at the height of disruption. We were able to be nimble and agile as customer behaviors were changing drastically. Testimonial By Elizabeth Owens |
|
Claus Hansen Director of CRM Roar Digital (a joint venture between MGM and Entain) |
Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case study SisalRead More |
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Case study IDTRead More |
|
Case study Rush StreetRead More |
Frequently Asked Questions(FAQ)
for Optimove
What is Optimove?
What is Optimove used for?
What are the top features of Optimove?
Who uses Optimove?
What are Optimove alternatives?
Where is Optimove located?
Popular Business Setting
for Optimove
Top Industries
- Information Technology and Services
- Accounting
- Marketing and Advertising
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Optimove to Enhance customer relationships and Acquire customers
Optimove Alternatives
Peer and Expert Opinion on Features
for Optimove
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (900) |
| Micro customer segmenting | Read Reviews (285) |
| Dashboard | Read Reviews (151) |
| Calculator | Read Reviews (111) |
| Predictive analytics | Read Reviews (68) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (900) |
| Micro customer segmenting | Read Reviews (285) |
| Dashboard | Read Reviews (151) |
| Calculator | Read Reviews (111) |
| Predictive analytics | Read Reviews (68) |
IT and Other Capabilities
for Optimove
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (667) |
| Data Export | Read Reviews (311) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (667) |
| Data Export | Read Reviews (311) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (25) |
| Chat Support | Read Reviews (24) |
| Email Support | Read Reviews (28) |
| 24/7 Support | Read Reviews (437) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Phone Support | Read Reviews (25) |
| Chat Support | Read Reviews (24) |
| Email Support | Read Reviews (28) |
| 24/7 Support | Read Reviews (437) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (337) |
| Analytics | Read Reviews (1310) |
| Custom Reports | Read Reviews (824) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (337) |
| Analytics | Read Reviews (1310) |
| Custom Reports | Read Reviews (824) |
Software Failure Risk Guidance
?for Optimove
Overall Risk Meter
Top Failure Risks for Optimove
Vendor Profile Details
Company Name
Optimove
Company Website
https://www.optimove.com/HQ Location
217 West 21st St., 2nd Floor, New York, New York 10011, US
Employees
101-250
Social
Financials
SERIES A
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