Optimove Overview

Optimove places customers at the forefront of marketing strategies, leading to a 33% increase in Customer Lifetime Value (CLTV) for brands. By prioritizing customer data over campaigns or products, Optimove enables businesses to foster long-term loyalty. This approach shifts the focus from traditional product-led marketing to a customer-centric model, aligning with the evolving needs of CRM managers. Recognized as a visionary leader in multichannel marketing hubs by Gartner, Optimove's platform supports brands in enhancing customer relationships and maximizing engagement.

Use Cases

Customers recommend Engagement Management, Lifetime Value Management, Loyalty Management, as the business use cases that they have been most satisfied with while using Optimove.

Other use cases:

  • Relationship Marketing
  • Campaign Management
  • Personalized Marketing
  • Communication Management
  • Segmentation And Targeting
  • Customer Feedback Management
  • Social Media Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Optimove.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Build Brand Awareness
  • Launch New Products
  • Improve Internal Communications
  • Establish Thought Leadership
  • Increase Average Basket Value
  • Improve Digital And Social Presence
  • Improve Consistency
  • Improve Stakeholder Relations
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Optimove Use-Cases and Business Priorities: Customer Satisfaction Data

Optimove's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Optimove support capabilities include AI Powered, Phone Support, Chat Support, etc. also Optimove analytics capabilities include Analytics, and Custom Reports.

Reviews

"Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their... efforts are paying off." - Emma Rushe

Optimove, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Optimove’s platform integrates customer data, AI-led multichannel journey orchestration, and multitouch attribution. Customer interactions are optimized using AI-driven insights.

Popular Business Setting

for Optimove

Top Industries

  • Information Technology and Services
  • Accounting
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Optimove is popular in Information Technology And Services, Accounting, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Optimove Use Cases

What makes Optimove ideal for Engagement Management?

How efficiently Does Optimove manage your Lifetime Value Management?

How can Optimove optimize your Loyalty Management Workflow?

What solutions does Optimove provide for Relationship Marketing?

Why is Optimove the best choice for Campaign Management?

76+ more Business Use Cases

29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Optimove testimonial

Emma Rushe

Vice President of Performance Marketing

Sweaty Betty

Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. Testimonial By Emma Rushe
Optimove testimonial

Claus Hansen

Director of CRM

Roar Digital (a joint venture between MGM and Entain)

Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen
Optimove testimonial

Josselin Petit-Hoang

Head of CRM

Adore Me

Optimove now automates all of our customer marketing efforts, Testimonial By Josselin Petit-Hoang
CUSTOMERS TESTIMONIALS
Optimove testimonial

Emma Rushe

Vice President of Performance Marketing

Sweaty Betty

Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. Testimonial By Emma Rushe
Optimove testimonial

Claus Hansen

Director of CRM

Roar Digital (a joint venture between MGM and Entain)

Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen
Optimove testimonial

Josselin Petit-Hoang

Head of CRM

Adore Me

Optimove now automates all of our customer marketing efforts, Testimonial By Josselin Petit-Hoang

Case Studies

Retail

CASE STUDY Terminal X

Optimove helped Terminal X, a leading Israeli e-commerce retailer, improve campaign profitability during economic changes. Terminal X used micro-segmentation and personalized messaging to better unde...rstand customers. Automated campaigns saw a 279% increase in click rates. Monthly campaigns grew from 11 to 90, a 718% increase. Terminal X credits Optimove for agility and stronger customer relationships.

Banking

CASE STUDY Stake

Optimove helped Stake move from manual email campaigns to automated, personalized campaigns using advanced segmentation and orchestration tools. Stake now sends highly targeted messages, with over 58...% of segments containing fewer than 50 customers. This led to a 750% increase in average casino bet amount, a 64% rise in activation rate, a 161% boost in average deposit amount, and a 141% increase in average sports bet amount. Stake can now personalize player experiences based on interests, improving engagement and conversion.

Banking

CASE STUDY Sisal

Optimove helped Sisal, a major Italian gaming and payment services group, gain deep insight into customer behavior. Sisal used Optimove to segment customers into detailed personas and automate person...alized marketing. This led to a 36% increase in average player future value, a 23% rise in total deposits, a 28% boost in NGR, and a 34% increase in GGR. Sisal credits Optimove’s software and guidance as a strategic game changer for their marketing.

Banking

CASE STUDY STS Gaming Group

Optimove’s CRM Marketing Platform helped STS Gaming Group find customer insights and boost personalization. STS used AI to pick the best journey for each player. They saw a big increase in player ret...ention. 83% of segments had less than 0.4% of customers. STS sent an average of 455 monthly messages. Over 90% of live customers got monthly communications.

Banking

CASE STUDY Rush Street Interactive

Optimove helped Rush Street Interactive reach over 50 unique customer personas with personalized messaging. The company used Optimove’s customer modeling, micro-segmentation, and multi-channel campai...gn automation. Rush Street Interactive saw 3 times more players targeted with personalized communications. They achieved 8 times more approved deposits. Total approved deposit amounts increased by 4 times.

Entertainment

CASE STUDY The New York Racing Association, Inc. (NYRA)

Optimove helped NYRA use its customer-led marketing platform to improve campaign automation and personalization. NYRA used Optimove to run AI-driven, lifecycle-based campaigns across multiple channel...s. The team saved time and resources by automating 98% of campaigns and using A/B testing in 95% of them. NYRA saw a 54% increase in activation rate and a 10% growth in live customers’ future value. Personalized offers now reach each player based on real-time and predictive behavior.

Video

Introducing OptiGenie - Data Driven AI

Video Thumbnail

Frequently Asked Questions(FAQ)

for Optimove

What is Optimove?

Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.

It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.

It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.

What is Optimove used for?

Optimove is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lifetime Value Management and Loyalty Management .

What are the top features of Optimove?

Personalization, Micro customer segmenting and Dashboard are some of the top features of Optimove.

Who uses Optimove?

Optimove is used by Information Technology And Services, Accounting and Marketing And Advertising among other industries.

What are Optimove alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for Optimove.

Where is Optimove located?

Optimove is headquartered at 217 West 21st St., 2nd Floor, New York, New York 10011, US.
lightning

Peers used Optimove for engagement management and lifetime value management

Optimove Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (337)
Analytics

4.17/5

Read Reviews (1310)
Custom Reports

4.11/5

Read Reviews (824)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.39/5

Read Reviews (337)
Analytics

4.17/5

Read Reviews (1310)
Custom Reports

4.11/5

Read Reviews (824)

Software Failure Risk Guidance

?

for Optimove

Overall Risk Meter

Low Medium High

Top Failure Risks for Optimove

Mobius Solutions, Ltd News

Customer

Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform - GlobeNewswire

Magency Life, WeClub Malaysia, and 2up.io have adopted Optimoves player engagement platform following Optimoves APAC launch. This expansion strengthens Optimoves presence in the Asia-Pacific iGaming sector, enabling operators to leverage data-driven, AI-powered marketing orchestration for improved player engagement and marketing efficiency.

Partnership

Optimove and EGT Digital Partner to Elevate CRM Marketing Across the iGaming Ecosystem - GlobeNewswire

Optimove and EGT Digital have formed a strategic partnership to integrate Optimoves Positionless Marketing Platform into EGT Digitals X-Nave system. This collaboration brings AI-driven CRM and real-time, hyper-personalized marketing campaign orchestration to iGaming operators, enabling instant player behavior insights and campaign execution within EGT Digitals modular platform.

Product

Now OptiPromo Enables Marketers to Deliver Promotions in Real Time

Optimove has introduced OptiPromo, a real-time promotion engine that allows marketers to deliver personalized offers instantly across web, app, and multiple marketing channels. Powered by Optimoves customer data platform and AI, OptiPromo enables brands in sectors like retail, iGaming, and mobile apps to orchestrate targeted, multichannel campaigns and enhance digital customer experiences.

Partnership

Optimove and EveryMatrix release real-time integration for iGaming operators

Optimove and EveryMatrix have launched a real-time integration designed for iGaming operators. This collaboration enables seamless connectivity between Optimoves customer-led marketing platform and EveryMatrixs iGaming solutions, allowing operators to orchestrate personalized, AI-optimized multichannel campaigns and deliver real-time digital experiences across web, app, and marketing channels.

Mobius Solutions, Ltd Profile

Company Name

Mobius Solutions, Ltd

Company Website

//optimove.com

HQ Location

217 West 21st St., 2nd Floor, New York, New York 10011, US

Employees

101-250

Social

Financials

SERIES A