Optimove Overview
Optimove places customers at the forefront of marketing strategies, leading to a 33% increase in Customer Lifetime Value (CLTV) for brands. By prioritizing customer data over campaigns or products, Optimove enables businesses to foster long-term loyalty. This approach shifts the focus from traditional product-led marketing to a customer-centric model, aligning with the evolving needs of CRM managers. Recognized as a visionary leader in multichannel marketing hubs by Gartner, Optimove's platform supports brands in enhancing customer relationships and maximizing engagement.
Use Cases
Customers recommend Engagement Management, Lifetime Value Management, Loyalty Management, as the business use cases that they have been most satisfied with while using Optimove.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Optimove.
Optimove Use-Cases and Business Priorities: Customer Satisfaction Data
Optimove's features include Personalization, Micro Customer Segmenting, Dashboard, etc. and Optimove support capabilities include AI Powered, Phone Support, Chat Support, etc. also Optimove analytics capabilities include Analytics, and Custom Reports.
Reviews
"Optimove allows us to build micro segments and curate a customer lifecycle journey to drive engagement with customers across geographies and demographics." - Tarun Katial
Optimove, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Optimove’s platform integrates customer data, AI-led multichannel journey orchestration, and multitouch attribution. Customer interactions are optimized using AI-driven insights.
Popular Business Setting
for Optimove
Top Industries
- Information Technology and Services
- Accounting
- Marketing and Advertising
Popular in
- Small Business
- Mid Market
- Enterprise
Optimove is popular in Information Technology And Services, Accounting, and Marketing And Advertising and is widely used by Small Business, Mid Market, and Enterprise.
Optimove Customer wins, Customer success stories, Case studies
What benefits does Optimove offer for Engagement Management?
What makes Optimove ideal for Lifetime Value Management?
How can Optimove enhance your Loyalty Management process?
How does Optimove address your Relationship Marketing Challenges?
What Are the key features of Optimove for Campaign Management?
29 buyers and buying teams have used Cuspera to assess how well Optimove solved their Customer Data Platform needs. Cuspera uses 10783 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Optimove allows us to build micro segments and curate a customer lifecycle journey to drive engagement with customers across geographies and demographics. Testimonial By Tarun Katial |
|
Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen |
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Optimove makes it easy to customize our player messaging to a variety of different player segments, and to ensure that we are communicating in relevant ways with our entire player base. Its multi-channel campaign automation also helps us ensure that players are aware of everything we can offer them. Testimonial By Nikki Patel |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Tarun Katial CEO Zee5 India |
Optimove allows us to build micro segments and curate a customer lifecycle journey to drive engagement with customers across geographies and demographics. Testimonial By Tarun Katial |
|
Claus Hansen Director of CRM Roar Digital (a joint venture between MGM and Entain) |
Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines. Testimonial By Claus Hansen |
|
Nikki Patel Director of CRM Rush Street |
Optimove makes it easy to customize our player messaging to a variety of different player segments, and to ensure that we are communicating in relevant ways with our entire player base. Its multi-channel campaign automation also helps us ensure that players are aware of everything we can offer them. Testimonial By Nikki Patel |
Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform - GlobeNewswire
Read more →STS Gaming Group - Entertainment
Read more →Paul Stuart - Retail
Read more →The New York Racing Association, Inc. (NYRA) - Entertainment
Read more →Introducing OptiGenie - Data Driven AI
Frequently Asked Questions(FAQ)
for Optimove
What is Optimove?
Optimove is a Relationship Marketing Software as a service platform that drives measurable growth through targeted campaigns, measurement and optimization. It is suited for enterprises looking to use intelligent communications to understand and impact customer behavior.
It features Micro-segmentation, theme-guided analytics, single customer view, dynamic customer journeys, cross-channel campaign automation, behavior-triggered interaction, test vs control, self-optimizing campaigns and autonomous insight generation.
It allows to gain access to customer data, discover insights and identify customer engagement opportunities. It helps to plan, design and organize cross-channel journey unique to every customer. It helps to measure incremental impact of your campaigns and strategies and predict customer behavior. It provides deep customer insight and bridges gap between data science and marketing with actionable insights for continuous optimization of customer communications.
What is Optimove used for?
What are the top features of Optimove?
Who uses Optimove?
What are Optimove alternatives?
Where is Optimove located?
Peers used Optimove for engagement management and lifetime value management
Optimove Competitors
Optimove Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (337) |
| Analytics | Read Reviews (1310) |
| Custom Reports | Read Reviews (824) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (337) |
| Analytics | Read Reviews (1310) |
| Custom Reports | Read Reviews (824) |
Optimove Integrations
Optimove integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Optimove
Overall Risk Meter
Top Failure Risks for Optimove
Mobius Solutions, Ltd News
New Optimove Insights Report Reveals the Real Cause of Holiday Marketing Fatigue: Irrelevance, Not Frequency - GlobeNewswire
Optimove released its 2025 Consumer Marketing Fatigue Report, highlighting the challenges marketers face with excessive messaging. The report emphasizes personalization and AI-driven insights as solutions to combat marketing fatigue and enhance customer engagement. Key findings include the impact of message overload and the benefits of tailored communications. CEO Pini Yakuel advocates for AI tools to boost engagement and loyalty.
CACI and Optimove Strengthen Partnership to Help Brands Maximize their Customer Marketing Effectiveness
Optimizely has partnered with Google Cloud to launch Optimizely Opal, an AI agent orchestration platform, on the Google Cloud Marketplace. This collaboration integrates Optimizely Opal with Gemini Enterprise, enhancing AI-driven digital experiences. Customers can now easily access and deploy Opal, benefiting from Google Cloud's infrastructure and Optimizely's technology, enabling efficient and personalized digital experiences.
SBC Awards 2025 recognizes Optimove's innovation and impact with two important distinctions - Games Magazine Brasil
Optimove won two awards at the SBC Awards 2025, being recognized as "Acquisition & Retention Partner of the Year" and "Marketing & Services Provider of the Year." This recognition underscores Optimove's leadership in the iGaming industry, offering an AI-powered marketing CRM platform that enhances real-time engagement and sustainable growth. The awards highlight Optimove's innovative approach and its impact on global and local operators.
Forrester Opportunity Snapshot, commissioned by Optimove, Shows Marketing Teams Struggle with AI and Agility
Optimove's commissioned Forrester Opportunity Snapshot reveals that marketing teams face challenges in AI adoption and agility. Only 18% of marketers consider themselves AI leaders, despite high expectations for AI to enhance marketing outcomes. The study emphasizes the need for agile workflows and introduces Optimove's Positionless Marketing model, which empowers marketers with data, creative, and optimization capabilities to independently execute campaigns.
Mobius Solutions, Ltd Profile
Company Name
Mobius Solutions, Ltd
Company Website
//optimove.comHQ Location
217 West 21st St., 2nd Floor, New York, New York 10011, US
Employees
101-250
Social
Financials
SERIES A
