Integrate’s demand orchestration software helped Trend Micro connect top-funnel demand programs to Marketo. The marketing team automated lead verification and import, cutting manual processing time a...nd reducing lead follow-up from over a week to instant. They gained a single view to analyze lead sources and content performance. Content syndication became a top driver of pipeline, second only to events. Trend Micro saw a 6x year-over-year increase in sales opportunity influence while using fewer resources.
Integrate Demand Acceleration Platform helped Harland Clarke fix manual data processing and improve demand generation. The team used Integrate to connect and clean lead data, making it easier to trac...k results and boost efficiency. Within six months, Harland Clarke increased opportunities by 240% and saw more sales qualified leads. The platform also improved content strategy and partner relationships. Real-time data allowed the team to optimize campaigns quickly and make better decisions.
Integrate Demand Acceleration Platform helped Lynchpin Media fix manual lead processes. The platform automated data cleaning and lead delivery. Lynchpin Media delivered 30 percent more leads in one y...ear with no extra staff. The team saved time and reduced lead rejections. Business grew 100 percent last year and 300 percent this year. The company expanded into new markets using the same team size.
Integrate Demand Cloud helped Avalara automate demand generation. The team saved over 3,000 hours of SDR time by filtering out more than 40% of bad leads. Marketing regained 288 hours per month by au...tomating tasks like lead management and data cleaning. Lead follow-up time dropped, and data quality improved. Avalara gained better campaign insights and efficiency for their ABM programs.
Integrate helped Genesys improve digital marketing. Jen Erickson, senior director of digital marketing, shares her experience in a video case study. The focus is on making lead data marketable to dri...ve pipeline. Integrate supports actionable leads for Genesys. The solution aims to boost marketing results. No specific numbers or metrics are mentioned.
Integrate helped Tenable improve growth marketing operations. Matt Mullin, senior director at Tenable, shares his experience in a video case study. The focus is on making lead data marketable to driv...e pipeline. Integrate's platform supports actionable leads for marketing teams. The solution aims to boost demand generation and marketing operations. Tenable uses Integrate to enhance lead quality and marketing results.
Integrate helped F5 improve demand operations. Jess Kao, senior director at F5, shared her experience in a video case study. The focus was on making lead data marketable and driving pipeline. Integra...te's platform supported F5's marketing and demand generation goals. The case highlights the value of actionable leads for business growth.
Integrate Demand Orchestration Software helped Commvault improve its content marketing. Commvault used the software to automate third-party content management and lead data processes. This made it ea...sier to reach more buyers and measure campaign results. The team saved time and resources by automating manual tasks. Commvault increased conversion rates, deal size, and marketing-attributed revenue. The software gave Commvault a clear view of which channels worked best.
Integrate helped Ivanti improve their marketing ROI. Leslie Alore, global vice president of growth marketing, shared how her team mapped personalized journeys and engaged prospects at the right touch...points. They reduced their tech stack and used better technologies. This approach improved their sales and marketing data program. Ivanti saw better results from their marketing efforts.
Integrate Demand Acceleration Platform helped Iron Mountain standardize campaign processes and automate lead management. The team saved up to 84 hours per month by eliminating manual lead processing.... Lead follow-up time dropped from 9 days to under one day. MQL conversion rates increased from 6% to 22%. Iron Mountain grew its marketing-attributed pipeline by more than 5x using Integrate.
Integrate Demand Acceleration Platform helped Promega replace paper forms for event lead capture. Promega struggled with poor data quality and hard-to-read handwriting at over 100 events each year. T...he platform offered customizable forms and centralized lead management. Promega achieved 99% accurate data collection at every event. They also doubled the number of leads captured and improved response speed to customer requests.
CASE STUDY 30 sales professionals (study participants)
Integrate studied how lead data quality affects sales and marketing alignment. The study interviewed 30 sales professionals. It found that poor data causes problems like inconsistency and mismatched ...ideal customer profiles. Good data builds trust and helps teams work together. 82% of those interviewed said accurate, well-vetted information is very important. Better data can help sales and marketing teams get stronger results.
