Real-World Case Studies and Customer Success Stories with Inmar

Inmar's integrated media solutions helped Mars celebrate International Women’s Day with limited-edition M&M’S packs. The campaign used creator marketing, paid social, and a chatbot to engage consumer...s. Female creators promoted the #FlipTheStatusQuo message and drove purchases with digital offers and a sweepstakes. Inmar's 1st-party data targeted candy buyers on Instagram and YouTube. Results included over 27,500 unique sweepstakes entries, 15,100 Instagram Reel engagements, more than 25.6 million impressions, a 91.2% entry rate, and an 85% sweepstakes activation rate, both above benchmarks.
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Inmar used its Commerce Fitscore™ technology to help Mondelez pick the best creators for a marketing campaign. The goal was to drive more sales by matching creators to Mondelez snack brands using dat...a, not just past experience. Inmar found that some creators had a low fit, while others had a high fit, like Creator B for Oreo. The campaign used video and rich media ads on Walmart DSP. Results included over 1 million organic views on Instagram, 27% of buyers were new customers, and a 14-day ROAS of $12.59 on featured products.
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Tostitos used Inmar's personalized, dynamic media to boost sales of its chips and dips. The campaign targeted NFL fans with team-branded bags and ads, using Inmar's 1st-party purchase data and contex...tual signals. Tostitos reached audiences in 28 team markets, NFL stadiums, and sports bars. Testing showed that team-specific NFL branding in ads led to a 7.2% sales lift and double the sales impact compared to generic NFL branding.
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Inmar Loyalty Programs helped General Mills boost yogurt shopper engagement at a major grocery chain. The all-digital campaign used a Brandsite, digital offers, email marketing, influencer content, a...nd ads. The program achieved a 98% reward redemption rate and 2 million content views. Over 5,700 shoppers enrolled, with a 50% earn rate and 19.8 million social impressions. This drove loyalty and redemptions for the dairy brand.
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Inmar Promotion Engine helped an industry-leading grocer achieve 91% year-over-year growth. The grocer used omnichannel merchandising, digital card offers, and cash back offers to drive sales and loy...alty. Over 750 million offers were downloaded, leading to $1 billion in quarterly savings. The campaign reached all-time high engagement. Personalization and configurable tech powered the results.
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After switching to Inmar, the brand saved $0.12 per unit. Inmar helped the brand improve budget transparency. The solution delivered measurable cost savings. The brand saw clear financial benefits fr...om the change. Inmar's platform supported better financial management.
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Inmar Loyalty Tech helped a large national retailer boost weekly spend by 23%. The retailer wanted to grow households, trips, and baskets. Inmar used personalized campaigns and loyalty technology to ...engage shoppers. Active loyalty members saw a 16% increase in average basket size. The retailer also achieved 13% year-over-year growth in ad revenue.
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Inmar’s Cash Back Offers helped Mid-States Distributing boost sales and member engagement. The company wanted to support retail members and increase participation. Inmar deployed cash back offers nat...ionwide and used in-store materials to promote incentives. Sales rose by 26%. Participation increased by 18%. Member purchases grew by 97%.
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Inmar’s Retail Media platform helped a leading e-commerce platform grow ad revenue by 400% year-over-year. The company launched a 1-click self-serve ad tool with AI-driven campaign suggestions and a ...full-funnel analytics dashboard. Over 60% of sellers used AI to optimize return on ad spend. Seller satisfaction reached 90%, and site sellers saw an average 50X ROAS.
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Inmar's integrated media and incentives platform helped Jägermeister boost sales during key sports events. The campaign used chatbots, rebates, and personalized cross-channel media, including video, ...display, and social ads. These ads targeted cooking fans, home entertainers, and NHL sports fans using first-party purchase and behavioral data. The results included a 2.46% sales lift, $2.30 IROAS, a redemption rate over 7 times the industry benchmark, and 1.1 million store visits.
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Inmar's multi-channel digital media solution helped Lone Star Beer boost brand awareness and purchase intent in Texas. The campaign used CTV, mobile, and YouTube, powered by MomentsAI for personalize...d video and rich media. Inmar's first-party purchase data and behavioral signals connected audiences with recipes, playlists, and retailer maps. Results included a 16.4% lift in brand favorability, a 6.3% lift in purchase intent, and a 30% lift in brand awareness.
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Inmar’s Settlement Solution helped a regional dairy brand save $60,000 per year. The brand wanted to increase coupon investment and improve cost per unit moved. Inmar managed coupons at a fixed weekl...y rate and provided expert analytics on CPUM and redemption rates. The brand saw a 12 cent per unit savings and increased marketing efficiency. Visibility improved and the solution supported higher coupon volume.
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Inmar’s automotive solutions helped 30 automotive dealerships boost conversion rates and marketing ROI. The company used proprietary technology to deliver personalized offers at scale for both fixed ...and variable operations. This approach drove a 15% average five-year retention rate. The dealerships gained $3.5 million in incremental revenue, 6,200 incremental conversions, and $1.7 million in incremental gross profit.
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