Real-World Case Studies and Customer Success Stories with Infillion

Infillion's mobile ad campaign helped Casper boost store visits by 15. 7%. The campaign used rich media mobile ads and...Gimbal's location technology to target and measure real-world foot traffic. Casper saw an average dwell time of 47 minutes per visitor. The cost per visit was $7.53, and the cost per incremental visit was $47.81. This campaign proved effective for driving engaged retail traffic.
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Walmart Connect Mexico used Infillion’s MediaMath technology to improve their retail media campaigns. They wanted to test how targeted audience... engagement could boost conversions and ROAS. They ran a campaign with two segmentation strategies: one for branding and one for purchase-driven shoppers. Walmart Connect used first-party data and AI-driven optimizations to reach high-intent buyers. The campaign helped Walmart Connect deliver better results for brands and set a new standard for retail media success.
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Infillion helped a major watch retailer run a mobile ad campaign. The goal was to drive more people to their... stores in the US, UK, France, Spain, and Switzerland. Infillion used animated banners and rich media ads with location technology to track visits. The campaign led to over 4,400 store visits in two weeks. Store traffic increased by 7%. Shoppers spent an average of 35 minutes in the store.
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MediaMath powered Walmart Connect Mexico's DSP to optimize campaigns for different audience segments. The solution helped Walmart reach high-intent buyers.... Walmart achieved up to 21.3 ROAS using this retail media technology. The platform enabled smarter audience targeting and campaign execution. This drove measurable outcomes in retail media advertising.
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Infillion helped Liquid I. V. boost brand awareness with an AR game at live baseball events. The campaign reached over...654,000 fans and generated 10 million in-stadium impressions. Brand awareness rose by 18%, consideration by 32%, and preference by 40%. Fans played the AR game for 179,450 minutes. Liquid I.V. achieved $438 million in U.S. revenue in 2024, becoming Unilever’s top Health & Wellness brand.
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Infillion's InStadium AR and omnichannel media helped Liquid I. V. reach 654,000+ live baseball fans and generate 10M+ in-stadium impressions....The campaign drove a 40% lift in brand preference, tripling the beverage category average. Fans played the AR game for 179,450 minutes, boosting engagement. Liquid I.V. achieved record-breaking $438M U.S. revenue in 2024 and became Unilever’s largest Health & Wellness brand. The campaign won two major industry awards for best integrated campaign and planning.
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Infillion’s TrueX engagement ads helped a mid-sized private university in the Mid-Atlantic region stand out to prospective students. The university used... interactive carousel ads to showcase its benefits, like 90+ majors, scholarships, and an application fee waiver. The CTV ad with QR codes achieved a 0.3% scan rate. Users spent an average of 51 seconds in the experience. The click-through rate was 1.7%, nearly double the industry benchmark.
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Spotter used Gimbal SDK and beacons from Infillion to automate student attendance tracking. Manual attendance took time and was not... reliable. GPS-based systems could not pinpoint students inside buildings. The new solution sent real-time entry and exit notifications to the Spotter platform. Faculty could see attendance, tardies, and absences. The system protected student privacy and improved accountability.
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MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for cost-effective results. Media Thesis ran a... head-to-head test between MediaMath and another leading DSP during a high-stakes holiday campaign. MediaMath outperformed the competitor with a 40% CPM efficiency advantage for HBO Max video. The test showed MediaMath delivers more value, broader reach, and measurable impact. This success led to a deeper partnership between Media Thesis and MediaMath.
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MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for cost-effective results. Media Thesis ran a... head-to-head test between MediaMath and another leading DSP during a high-stakes Q4 holiday campaign. MediaMath delivered a 40% CPM efficiency advantage for HBO Max video. The agency saw more value, broader reach, and measurable impact for every dollar spent. This success led to a deeper partnership focused on performance and transparency.
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Infillion helped a major restaurant group drive more online reservations. The group used cross-device and location-driven tactics. They targeted audiences... across all devices and used geo-targeting and retargeting. The campaign beat the client's CPA goal by 35%. This shows strong results for digital marketing in the restaurant industry.
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Gimbal’s Location Platform and Airship integration helped TGI Fridays boost app engagement. Location-triggered push notifications led to a 67% lift... in app open rates compared to generic pushes. During the NFL playoffs, region-based geofences drove an 80% open rate lift. A single-location Happy Hour campaign saw a 100% open rate lift. Special venue geofences like airports and malls averaged a 30% open rate lift. The campaign also increased return visits to TGI Fridays locations.
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Infillion’s TrueX ads helped Porsche promote the Cayenne to affluent car buyers. Porsche wanted to increase brand awareness and consideration... among streaming-first audiences. The campaign used interactive ads with a car configurator and targeted users based on travel and lifestyle data. The ads led to a 13% lift in awareness and a 17% lift in consideration. Users spent an average of 47 seconds with the ad and the desktop click-thru rate was 7.7%.
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Infillion helped a luxury auto brand use a full-funnel digital marketing approach. They served mobile and desktop video ads to... reach in-market auto shoppers. The campaign drove over 350 dealership visits and an average dwell time of 44 minutes. Visits per unique user averaged 1.78. The solution used Gimbal beacons for precise attribution and achieved an 81% video completion rate.
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Infillion used its AI-powered technology to create an interactive ad experience for VisitBritain. The campaign let users try British slang... and accents, using advanced voice recognition. The goal was to boost awareness, engagement, and consideration for travel to Britain. Users spent over 21 million seconds interacting with the ad. The campaign led to a 7% increase in awareness, 6% increase in familiarity, and 7% increase in consideration.
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Infillion's TrueX interactive ad campaign helped WHOOP, a digital fitness brand, boost its performance marketing. The campaign made the free... trial call-to-action more visible, leading to a 9.1% CTR—over 9 times the industry benchmark. WHOOP saw a 20% increase in awareness, 21% in familiarity, 31% in consideration, and 24% in preference. The campaign used streaming video and interactive ad units to highlight WHOOP's fitness technology features. Infillion's UpLift brand lift measurement tracked these strong results.
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Gimbal location technology powered a push campaign for a specialty fashion retailer. The retailer wanted to boost app open rates... and time spent in their app. Location-triggered notifications drove a 31% increase in time spent in app. Open rates rose 2x to 5x, with a 30% open rate for location-triggered campaigns. The campaign delivered an extra $15,000 to $30,000 in sales over a weekend.
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