Real-World Case Studies and Customer Success Stories with Folloze Platform

Celent, a leading financial research and advisory firm, faced challenges with their outdated website, which hindered customer engagement, event management, and ABM campaigns. By adopting Folloze's Bu...yer Experience Platform, Celent rapidly improved their digital marketing capabilities, enabling quick creation of branded content, seamless event hosting, and targeted ABM outreach. The platform's integration with Salesforce and Outlook enhanced lead tracking, analytics, and personalized communication. Celent successfully pivoted to virtual events during the pandemic, achieving high engagement and new leads, and established a scalable model for future ABM campaigns and digital events.
Show More..

Walker & Dunlop, a commercial real estate finance company, needed to maintain client engagement and brand leadership during the Covid-19 pandemic when in-person events were halted. The marketing team..., led by SVP Chris Zegal, launched the 'Walker Webcast' using Folloze's buyer experience platform to create a high-visibility, weekly webcast series. The program featured high-profile guests and was supported by multichannel outreach, including social media and podcasts. Results included 1,500 registrations in the first week, over 5 million webcast views, more than 100 episodes, 150,000 visitors to their Folloze Board, and $7.5 billion in net-new transaction volume in 2020 from webcast participants. The initiative strengthened virtual relationships, increased engagement, and helped Walker & Dunlop become No. 1 in their market.
Show More..

Oracle executed an ABM (Account-Based Marketing) campaign targeting higher education institutions, aiming to reach over 7,000 stakeholders. The strategy involved a 6-touch email campaign launched in ...December 2020, resulting in a 14% average open rate and thorough email replies. 102 people engaged with the campaign board, with 68% consuming multiple content items. The account was won in February 2021.
Show More..

FireEye, a major player in cybersecurity, scaled its account-based marketing (ABM) program rapidly by hiring an experienced ABM leader and investing in advanced MarTech tools. Starting with a 1:1 ABM... approach for three accounts, FireEye expanded to over 100 accounts using platforms like 6sense, Bombora, and PipelineIQ for account intelligence and targeting. The company leveraged Folloze to create hyper-personalized sales and marketing experiences, enabling a small marketing team to support over 50 account managers globally. This approach led to a 5-10X improvement in email engagement and open rates rising to 15%, demonstrating the effectiveness of scalable, personalized ABM in the cybersecurity sector.
Show More..

Folloze helped Autodesk scale its account-based marketing (ABM) program. Autodesk expanded the program to 10,000 global accounts in just 365 days. The solution made it easy to manage and personalize ...campaigns. Autodesk improved its marketing reach and efficiency. The company used Folloze to support global growth and engagement.
Show More..

Folloze helped Cisco improve its demand generation. Cisco used Folloze to reach more customers. The platform made it easier for Cisco to run campaigns. Cisco called this the next generation of demand... generation. The solution helped Cisco get better results from its marketing.
Show More..

Folloze helped Celent improve virtual events and account-based marketing. Celent used Folloze to boost engagement with their audience. The platform made it easy to run targeted campaigns. Celent saw ...big results in event participation and lead quality. The solution helped them connect better with key accounts.
Show More..