Thorne used Fairing to measure the impact of its UFC partnership. Before Fairing, Thorne struggled to link UFC activations to... sales. With Fairing’s attribution surveys, Thorne can now directly connect UFC campaigns to conversions. UFC-attributed customers spend 9.4% more per order than average. Thorne uses Fairing data to validate ROI and guide marketing decisions.
Fairing helped Mando, a personal care brand, solve podcast attribution across YouTube, TikTok, and podcast platforms. Mando used Fairing's attribution... surveys to capture zero-party data and recategorize open-text responses. This improved their podcast CPA by 9.2% and reduced ambiguous 'Other' responses by 3.12%. The auto suggest feature gave Mando show-level insights, helping them reinvest in top-performing creators and avoid cutting valuable channels. Fairing's data enabled smarter media planning and better budget allocation for hard-to-measure channels.
Collectly used Fairing to solve attribution gaps in B2B SaaS marketing. The team found that many leads marked as 'Direct'... or 'Branded Search' actually came from LinkedIn. Fairing's surveys revealed hidden awareness drivers, helping Collectly optimize budget and channel strategy. The platform also uncovered new trends, like leads discovering Collectly via ChatGPT. With Fairing, Collectly gained clear insights to guide smarter marketing decisions.
Fairing helped Füm shift its marketing strategy by providing direct customer insights. Füm used Fairing's post-purchase surveys to validate a... pivot from fitness-focused messaging to helping users break bad habits. With Fairing, Füm scaled podcast advertising, growing spend from $5k to $120k, and tracked viral TikTok mentions. The data also guided product development and retail expansion plans. Füm relied on Fairing to make confident, data-driven decisions during a critical business turnaround.
Fairing helped Thorne measure the impact of its UFC partnership. Thorne used Fairing's attribution surveys in their post-checkout flow. They... tracked how UFC campaigns drove new and returning customers. Fairing data showed UFC-attributed customers had a 9.4% higher average order value. Thorne now links UFC activations directly to revenue. The team uses these insights to validate ROI and plan future marketing.
Fairing helped Mando improve podcast attribution by 9. 2%. Mando used Fairing's attribution surveys to capture zero-party data from customers....By recategorizing open-text responses, Mando found hidden signals about podcast and creator impact. This led to smarter budget allocation and better internal alignment. Mando also used auto suggest to get show-level insights for media planning.
Fairing helped Füm turn around its business by providing direct customer insights. Füm used Fairing's post-purchase surveys to validate a... major marketing pivot and identify new audiences. The company scaled podcast advertising from $5k to $120k using Fairing's attribution data. Füm also used zero-party data to guide product development and retail expansion. These insights let Füm invest confidently in new channels and refine its marketing strategy.
Apparel & Fashion Case Studies and Customer Success Stories with Fairing
The Oodie
- Apparel & Fashion
- Medium
Adelaide, Australia
Fairing helped The Oodie discover that 13% of customers credited TikTok for their purchase, despite only 1-3% of the media budget spent there. The Oodie used... Fairing's attribution surveys to validate TikTok as a top revenue channel. They also used customer polling to find new product use cases, like the "business casual Oodie" for remote work. Fairing's Question Stream enabled better personalization and segmentation for offers. These insights shaped both marketing and product decisions.
Fairing helped Pepper measure hard-to-track channels like TV and influencer mentions. Using Fairing's attribution surveys, Pepper found that 6% of... customers came from TV ads. The tool also revealed that 30% of TV-attributed buyers saw the ad over six months before buying. Pepper quickly identified a sales surge after a celebrity mention, enabling a targeted PR campaign. Fairing gave Pepper clear data to justify marketing spend and shape future influencer strategies.
Fairing helped Pepper measure the impact of TV and influencer channels that lacked digital tracking. Using Fairing's attribution surveys, Pepper... found that 6% of customers came from TV ads. The tool also revealed real-time spikes from influencer mentions, like a celebrity post. This data let Pepper adjust budgets and prove the value of top-of-funnel marketing. Pepper now uses Fairing to track delayed conversions and influencer impact.
Fairing helped The Oodie discover a 13x underspend on TikTok ads. Using Fairing's attribution surveys, The Oodie found that 13%... of customers credited TikTok for their purchase, despite only 1-3% of the media budget spent there. The team used customer polling to uncover new product use cases, like plain-color Oodies being worn as business casual. Fairing's Question Stream enabled better personalization and segmentation for offers. These insights shaped both marketing and product decisions.
InfluenceLogic
- Marketing And Advertising
- Small
Phoenix, USA
Fairing helped InfluenceLogic measure influencer marketing results beyond click-based tracking. The agency used Fairing's post-purchase surveys to uncover up to... 30% more attributable conversions. Implementation was 10x faster than building an in-house solution. InfluenceLogic gained creator-level insights and expanded to support brands with longer sales cycles. The agency saw 11% new client growth from improved measurement reach.
ADOPTER Media used Fairing post-purchase surveys to solve podcast attribution problems. Traditional digital tracking missed offline customer journeys. Fairing let... them ask buyers directly how they heard about brands. This data revealed which podcasts drove real sales, even when promo codes or links were not used. ADOPTER Media combined survey results with digital data to calculate a lift multiplier, helping clients spend smarter on podcast ads.
InfluenceLogic
- Marketing And Advertising
- Small
Phoenix, USA
Fairing helped InfluenceLogic uncover up to 30% more conversions for influencer campaigns. The agency used Fairing’s post-purchase surveys to track... attribution across YouTube, podcasts, and social channels. This revealed conversions missed by click-based tracking and gave creator-level insights. InfluenceLogic launched campaigns 10x faster and grew new client business by 11%. Fairing enabled them to support brands with longer sales cycles and high-ticket products.
ADOPTER Media used Fairing post-purchase surveys to solve podcast attribution problems. Traditional digital tracking missed offline influence from podcast ads.... Fairing let them ask customers directly how they heard about brands. This zero party data revealed which podcasts drove real sales. ADOPTER Media combined survey insights with digital data to calculate a lift multiplier for better ad spend decisions. Real-time feedback helped them optimize campaigns and build trust with clients.
Consumer Goods Case Studies and Customer Success Stories with Fairing
Weezie
- Consumer Goods
- Small
Atlanta, USA
Fairing helped Weezie, a luxury towel brand, track how customers found them. Using post-purchase surveys, Weezie learned that 35% of... new customers came from word-of-mouth referrals. This insight let them cut underperforming direct mail campaigns and shift a seven-figure ad budget to more effective channels. Weezie also used survey data to personalize offers for customers with multiple bathrooms. Their marketing efficiency rate improved as a result.
Smalls, a DTC cat food brand, struggled with unreliable attribution from their in-house survey. They faced declining response rates and... lacked detailed channel visibility, especially for podcast marketing. After switching to Fairing, Smalls launched new surveys in days and boosted response rates to 90%. Fairing gave them show-level attribution and let marketing own the process. Now, Smalls confidently scales marketing with clear, trusted data.
Fairing helped Weezie, a luxury towel brand, discover that 35% of new customers came from word-of-mouth referrals. Using Fairing's post-purchase... surveys, Weezie validated their marketing efforts and shifted ad spend away from underperforming channels. They quickly reduced direct mail campaigns, reallocating a 7-figure budget to digital ads. Survey insights also enabled Weezie to personalize offers for multi-bathroom households. This data-driven approach improved marketing efficiency and customer targeting.
Fairing helped Tortuga uncover gaps in digital attribution. Tortuga reduced blog investment from nearly 100% to 10% after learning only... 1% of customers came from blogs. Affiliate content was found to drive 49% of business, leading to a 74% year-over-year increase in affiliate sales. Nearly 20% of customers were referred by friends or family, shaping new bundled offers. Fairing data now guides Tortuga’s product development and marketing strategy.
Retail Case Studies and Customer Success Stories with Fairing
Tortuga
- Retail
- Small
Oakland, USA
Tortuga used Fairing to improve marketing attribution and optimize spend. Fairing's post-purchase surveys revealed that only 1% of customers first... heard about Tortuga from their blog, leading to a shift in marketing focus. Affiliate content was found to drive 49% of business, resulting in a 74% year-over-year increase in affiliate sales. Nearly 20% of customers came from word-of-mouth referrals, helping Tortuga adjust pricing and promotions. Fairing data also guides Tortuga's future product development based on customer feedback.
Insurance Case Studies and Customer Success Stories with Fairing
Insurify
- Insurance
- Medium
Cambridge, USA
Fairing helped Insurify replace their in-house attribution survey. The old survey was hard to update and gave only basic data.... Fairing's platform let marketing add questions fast, without engineers. Insurify could track new channels in days, not months. Fairing's expertise improved survey wording and data quality. Sales and quote open rates increased after switching to Fairing.
