Mando used Fairing's attribution surveys to track how customers found them across YouTube, TikTok, and podcasts. They faced a challenge with measuring podcast and creator impact when click-based trac...king did not work. Fairing helped Mando recategorize open-text survey responses, revealing hidden podcast and creator influence. This improved their podcast CPA by 9.2% and reduced ambiguous 'Other' responses by 3.12%. Mando gained better insights, leading to smarter marketing spend and confident reinvestment in top-performing channels.
Fairing helped Füm find new customers and grow its business. Füm used Fairing's Question Stream to get direct feedback from buyers. This data showed Füm that more people were using their product to b...reak bad habits, not just for fitness. With these insights, Füm increased podcast ad spending from $5k to $120k and improved marketing on YouTube and TikTok. Füm used customer feedback to change its marketing and grow sales.
Fairing helps Thorne measure the impact of its UFC partnership. Thorne uses Fairing's HDYHAU survey in their post-checkout flow. They get an 82% response rate on the first question. UFC-attributed cu...stomers have a 9.4% higher average order value. Thorne can now track conversions from UFC campaigns and prove ROI. Fairing gives Thorne clear attribution and revenue insights.
Apparel & Fashion Case Studies and Customer Success Stories with Fairing
The Oodie
- Apparel & Fashion
Fairing helped The Oodie understand their TikTok advertising performance. The Oodie wanted to know if TikTok was a good channel for sales. Using Fairing, they found that 13% of customers said TikTok ...drove their purchase, even though only 1-3% of the media budget went to TikTok. This showed a 13x underspend on TikTok ads. The Oodie also used Fairing’s Question Stream™ to learn why customers bought certain products and to improve marketing and product decisions.
Fairing helps Pepper measure marketing channels like TV and influencer mentions that do not use pixels. Pepper struggled to track how customers found them when using TV ads and earned influencer expo...sure. With Fairing’s Attribution Survey, Pepper learned that 6% of customers came from TV and saw real-time impact from influencer mentions like Halsey. This data let Pepper adjust budgets, justify spending, and plan new strategies. Fairing gave Pepper clear insights for channels that traditional tracking could not measure.
ADOPTER Media uses Fairing post-purchase surveys to improve podcast advertising attribution. Traditional digital tracking methods miss offline customer actions, making it hard to measure podcast ad i...mpact. With Fairing, ADOPTER Media asks customers how they heard about brands, filling gaps in attribution data. This helps them see the true value of podcast ads and adjust spending. They use survey results to calculate a lift multiplier, combining direct and indirect attribution for better campaign decisions.
Fairing helped InfluenceLogic, a performance-based influencer marketing agency, unlock full-funnel attribution for YouTube and influencer campaigns. InfluenceLogic used Fairing’s post-purchase survey... to reveal conversions missed by click-based tracking. The agency saw a 10–30% lift in total attributable conversions and launched campaigns 10x faster than building in-house. Fairing enabled InfluenceLogic to expand into new product categories and achieve 11% new client growth. Creator-level insights improved campaign optimization and client reporting.
Consumer Goods Case Studies and Customer Success Stories with Fairing
Weezie
- Consumer Goods
Weezie used Fairing's post-purchase survey tool to learn how customers found their luxury towels. They wanted to see if word-of-mouth was a key growth driver. Fairing showed that 35% of new customers... came from referrals. Weezie then cut spending on underperforming paid ads and direct mail. They used survey data to improve marketing and personalize offers. This helped Weezie grow by focusing on what their customers value most.
Sports Case Studies and Customer Success Stories with Fairing
Tortuga
- Sports
Tortuga used Fairing to collect direct-from-consumer data and improve marketing attribution. They wanted to know which channels drove purchases and optimize their marketing spend. With Fairing, Tortu...ga found that only 1% of customers came from their blog, so they reduced blog investment from nearly 100% to 10%. Affiliate content was found to drive 49% of business, leading to a 74% year-over-year increase in affiliate sales. Fairing also revealed that 20% of customers came from friends and family referrals, helping Tortuga adjust pricing and promotions. The data now guides Tortuga’s product development and marketing strategy.
