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Fairing: Use-Cases, Insights and Reviews | 2025 Cuspera

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Attribution surveys to strategically navigate and optimize marketing spend.

Fairing Overview

Fairing specializes in in-moment attribution surveys, offering a unique solution for marketing measurement. These surveys capture real-time insights that traditional tracking pixels might miss. By decoding customer feedback directly, Fairing helps businesses understand the nuances of customer behavior and preferences. This approach aids brands in refining their marketing strategies, ensuring they are more aligned with customer expectations and needs. A particularly interesting aspect is how Fairing's surveys provide direct customer input, allowing for more precise adjustments in marketing campaigns. This tool is particularly valuable for brands aiming to enhance their advocacy marketing efforts through data-driven insights.

Use Cases

Customers recommend Customer Feedback Management, Engaging And Following Up, Market Survey, as the business use cases that they have been most satisfied with while using Fairing.

Other use cases:

Channel Marketing
Rating And Review Management
Marketing Mix
Engaging On Social Media

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Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using Fairing.

Other priorities:

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Fairing Use-Cases and Business Priorities: Customer Satisfaction Data

Fairing works with different mediums / channels such as Website.

Fairing's features include Feedback Surveys. and Fairing support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Fairing analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Also we get a high response rate from our customers. . ...." Peer review by Gregg C., CEO/Founder, Apparel & Fashion

Fairing, belong to a category of solutions that help Advocacy Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Enquire-surveys offers post-purchase surveys through Fairing, enabling brands to develop marketing strategies based on customer feedback. These proprietary question streams are customer favorites.

Popular Business Setting

for Fairing

Top Industries

Retail
Apparel & Fashion

Popular in

Small Business

Fairing is popular in Retail, and Apparel & Fashion, and is widely used by Small Business,

Comprehensive Insights on Fairing Use Cases

How can Fairing enhance your Customer Feedback Management process?

What solutions does Fairing provide for Engaging And Following Up?

What benefits does Fairing offer for Market Survey?

4+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Fairing solved their Advocacy Marketing needs. Cuspera uses 129 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advocacy Marketing needs.

Case Studies

Sports

CASE STUDY Tortuga

Tortuga used Fairing to collect direct-from-consumer data and improve marketing attribution. They wanted to know which channels drove purchases and optimize their marketing spend. With Fairing, Tortu...ga found that only 1% of customers came from their blog, so they reduced blog investment from nearly 100% to 10%. Affiliate content was found to drive 49% of business, leading to a 74% year-over-year increase in affiliate sales. Fairing also revealed that 20% of customers came from friends and family referrals, helping Tortuga adjust pricing and promotions. The data now guides Tortuga’s product development and marketing strategy.

Consumer Goods

CASE STUDY Weezie

Weezie used Fairing's post-purchase survey tool to learn how customers found their luxury towels. They wanted to see if word-of-mouth was a key growth driver. Fairing showed that 35% of new customers... came from referrals. Weezie then cut spending on underperforming paid ads and direct mail. They used survey data to improve marketing and personalize offers. This helped Weezie grow by focusing on what their customers value most.

Marketing and Advertising

CASE STUDY ADOPTER Media

ADOPTER Media uses Fairing post-purchase surveys to improve podcast advertising attribution. Traditional digital tracking methods miss offline customer actions, making it hard to measure podcast ad i...mpact. With Fairing, ADOPTER Media asks customers how they heard about brands, filling gaps in attribution data. This helps them see the true value of podcast ads and adjust spending. They use survey results to calculate a lift multiplier, combining direct and indirect attribution for better campaign decisions.

Health, Wellness and Fitness

CASE STUDY Mando

Mando used Fairing's attribution surveys to track how customers found them across YouTube, TikTok, and podcasts. They faced a challenge with measuring podcast and creator impact when click-based trac...king did not work. Fairing helped Mando recategorize open-text survey responses, revealing hidden podcast and creator influence. This improved their podcast CPA by 9.2% and reduced ambiguous 'Other' responses by 3.12%. Mando gained better insights, leading to smarter marketing spend and confident reinvestment in top-performing channels.

Health, Wellness and Fitness

CASE STUDY Füm

Fairing helped Füm find new customers and grow its business. Füm used Fairing's Question Stream to get direct feedback from buyers. This data showed Füm that more people were using their product to b...reak bad habits, not just for fitness. With these insights, Füm increased podcast ad spending from $5k to $120k and improved marketing on YouTube and TikTok. Füm used customer feedback to change its marketing and grow sales.

Apparel & Fashion

CASE STUDY The Oodie

Fairing helped The Oodie understand their TikTok advertising performance. The Oodie wanted to know if TikTok was a good channel for sales. Using Fairing, they found that 13% of customers said TikTok ...drove their purchase, even though only 1-3% of the media budget went to TikTok. This showed a 13x underspend on TikTok ads. The Oodie also used Fairing’s Question Stream™ to learn why customers bought certain products and to improve marketing and product decisions.

Peers used Fairing for customer feedback management and engaging and following up

Fairing Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Custom Reports	4.18/5 ★ Read Reviews (14)
Analytics	4.01/5 ★ Read Reviews (13)

CAPABILITIES	RATINGS AND REVIEWS
Custom Reports	4.18/5 ★ Read Reviews (14)
Analytics	4.01/5 ★ Read Reviews (13)

Software Failure Risk Guidance

for Fairing

Top Failure Risks for Fairing

Fairing, Inc. Profile

Company Name

Fairing, Inc.

Company Website

https://fairing.co/

HQ Location

Employees

1-10

Financials

PRIVATE