Everlytic helped Machine create a dark mode Earth Hour newsletter for Sanlam Group. The campaign aimed to boost sustainability awareness... among employees. The email achieved a 32.74% open rate and a 9.01% click-through rate. Judges praised the creative use of dark mode for both design and energy savings. The campaign reinforced Sanlam's leadership in sustainable corporate practices.
Everlytic helped Machine_ create a weekly internal email newsletter for Sanlam Group. The goal was to reduce email fatigue and... boost staff engagement. Machine_ used dynamic content and content tagging to target the Retail Affluent staff division. The new approach led to a 76% increase in click rate and a 26% increase in open rate over the 2022 benchmark. The campaign won Best Internal Email at the You Mailed It Email Marketing Awards 2024.
Brand Launch Solutions
- Marketing And Advertising
Everlytic AI Studio with WhatsApp helped Brand Launch Solutions improve event communication. The marketing agency needed faster, real-time responses for... large event crowds. They used interactive chatbots to answer attendee questions and provide updates through WhatsApp. The solution automated common queries and reduced staff workload. Over 90,000 WhatsApp interactions happened at a single event, showing strong engagement and scalability.
Everlytic helped Old Mutual create a hyper-personalised, API-triggered birthday messaging campaign. The campaign used email and SMS to invite clients... to join a competition and register for Old Mutual Rewards. Emails and SMS were tailored for both Rewards members and non-members, with personalisation in subject lines and images. The campaign achieved a click rate 3.5 times higher than the 2020 industry average. In some months, open rates reached 77.8%.
Everlytic helped Old Mutual Personal Finance send hyper-personalised email campaigns. They used dynamic content to tailor emails by client name,... advisor details, and life stage. The campaign aimed to educate clients and promote relevant investments. Within hours, 335 clicks and 66 sign-ups for Old Mutual Rewards were recorded. The open rate reached 32% and the click-through rate was 4.3%, both higher than local benchmarks.
Media Production Case Studies and Customer Success Stories with Everlytic
SowetanLIVE (Arena Holdings)
- Media Production
Everlytic helped SowetanLIVE send email notifications for the 2018 matric results. The goal was to notify students and drive them... to SowetanLIVE’s results website. SowetanLIVE used Everlytic to build a mailing list and send personalized emails. The campaign achieved a 78.2% open rate and a 75% click-to-open rate. These results were much higher than industry averages and led to record website traffic.
Retail Case Studies and Customer Success Stories with Everlytic
NetFlorist
- Retail
Everlytic helped NetFlorist boost mobile web traffic from email by 170% during the COVID-19 lockdown. NetFlorist used Everlytic's email marketing... to promote new fruit and vegetable deliveries. They paused other advertising and focused on their 1.6 million-strong email list. In April 2020, they saw a 14% increase in revenue and averaged 622 sales per email. Email marketing proved cost-effective and kept the business afloat during tough times.
Everlytic helped Discovery Vitality launch the Vitality Traveller newsletter. The goal was to boost engagement with the Vitality Travel platform.... The newsletter used big pictures and simple design to inspire travel. It educated members on using the booking platform and informed them about discounts. The first mailer reached 794,377 members and clients. Discovery Vitality won first place in Everlytic’s You Mailed It Awards for this campaign.
Everlytic helps Vox automate client communications using email, SMS, and voice. Vox uses Everlytic’s transactional messaging to send ticketing, billing,... and account updates. The system lightens the load on customer service agents and improves efficiency. Vox Debtors uses SMS and voice broadcasting to improve payment collections. Reporting and engagement tracking are integrated into Vox’s support systems. This helps Vox scale its business and keep clients informed.
Automotive Case Studies and Customer Success Stories with Everlytic
Tiger Wheel & Tyre
- Automotive
Everlytic helped Tiger Wheel & Tyre automate NPS-rating emails and SMSs for customer feedback. The company wanted to improve customer... experience, track underperforming centers, and remind customers about tyre services. Everlytic's API integration triggered a four-message workflow after each service visit. Since launch, 273,825 emails were sent with a 93% delivery, 32% open, and 18% click rate. SMS campaigns saw 176,557 messages sent, 95% delivered, and 13% clicked. Email engagement was much higher than the industry average.
Other Industry Case Studies and Success Stories with Everlytic
Flight Centre
- Travel
Everlytic helped Flight Centre use dynamic content in email marketing. Flight Centre wanted to show travel offers based on user... data like destination and interests. They used dynamic headers, images, and pricing to personalize emails. This led to a 388.72% increase in website traffic from emails using persona-based content. Email user enquiries rose by 153.75%. Open rates and click-through rates also improved.
