Machine used Everlytic to create a dark mode Earth Hour newsletter for Sanlam Group. The campaign aimed to promote sustainability... and encourage small behavioral changes among employees. The email achieved a 32.74% open rate and a 9.01% click-through rate. Judges praised the creative use of dark mode as both a symbolic and practical tool. The campaign won Best Internal Email at the You Mailed It Email Marketing Awards 2025.
Brand Launch Solutions
- Marketing And Advertising
Everlytic AI Studio with WhatsApp helped Brand Launch Solutions manage real-time event communication. The marketing agency used interactive chatbots to... answer attendee questions and share updates. Over 90,000 WhatsApp interactions happened during one event. More than 60% of attendees engaged with WhatsApp broadcasts. The solution improved customer experience and freed up staff for other tasks.
Everlytic helped Machine_ create a weekly internal email newsletter for Sanlam Group. The goal was to reduce email fatigue and... boost engagement among Retail Affluent staff. Machine_ used dynamic content and content tagging to tailor messages. The campaign led to a 76% increase in click rate and a 26% increase in open rate. The email design won Best Internal Email at the You Mailed It Email Marketing Awards 2024.
Machine used Everlytic to design a dark mode Earth Hour newsletter for Sanlam Group. The campaign aimed to boost sustainability... awareness among employees. The dark mode design helped reduce energy use and made the message stand out. The email achieved a 32.74% open rate and a 9.01% click-through rate. Judges praised the creative approach and its impact on employee engagement. The campaign won Best Internal Email at the You Mailed It Email Marketing Awards 2025.
Machine used Everlytic to create a dark mode Earth Hour newsletter for Sanlam Group. The campaign aimed to promote sustainability... and encourage small behavioral changes among employees. The email achieved a 32.74% open rate and a 9.01% click-through rate. Judges praised the creative use of dark mode for both symbolism and energy savings. The campaign won Best Internal Email at the You Mailed It Email Marketing Awards 2025.
Brand Launch Solutions
- Marketing And Advertising
- Small
Johannesburg, South Africa
Everlytic AI Studio with WhatsApp helped Brand Launch Solutions manage real-time event communication. The agency used chatbots to answer attendee... questions and share updates instantly. Over 90,000 WhatsApp messages were exchanged at a single event. More than 60% of attendees engaged with the broadcasts. The solution reduced staff workload and improved customer experience.
Machine_ used Everlytic to create a weekly internal newsletter for Sanlam Group. The goal was to reduce email fatigue and... boost staff engagement. They consolidated daily emails into one tailored newsletter. This led to a 76% increase in click rate and a 26% rise in open rate. The campaign won Best Internal Email at the You Mailed It Email Marketing Awards 2024. The design was praised for being clear and easy to read.
Everlytic helped Old Mutual create a personalized birthday messaging campaign. The campaign used API-triggered emails and smart SMS to engage... clients during their birthday month. Each message was tailored with the client's name and offered a chance to win a prize. The campaign drove up to 3.5 times the industry average click rate, with open rates reaching 77.8% and click rates up to 17.6%. Old Mutual tracked results using Everlytic’s reporting tools integrated with their dashboard.
Everlytic helped IAB South Africa boost email engagement by 14%. The team used personalised reward journeys in monthly account emails.... Messages were tailored to each customer’s behaviour and reward balance. Mobile-first layouts and clear calls to action made it easy for customers to respond. SMS and email channels worked together to reinforce key messages. Click-through rates hit 7% and SMS engagement rose by 32%.
Everlytic helped Old Mutual launch a birthday messaging campaign using API-triggered, hyper-personalised emails and SMS. The campaign encouraged clients to... join Old Mutual Rewards and enter a competition. Personalised content and smart SMS journeys increased engagement. In some months, open rates reached 77.8% and click rates hit 17.6%. This was up to 3.5 times higher than the industry average for click rates.
Old Mutual Personal Finance
- Financial Services
- Very Large
Cape Town, South Africa
Everlytic helped Old Mutual Personal Finance send hyper-personalised emails to clients. The campaign used dynamic content and personalisation, including names... and advisor details. Emails were tailored to each client's life stage and rewards membership. The open rate reached 32%, and the click-through rate was 4.3%. These results beat local email marketing benchmarks.
Retail Case Studies and Customer Success Stories with Everlytic
NetFlorist
- Retail
- Medium
Johannesburg, South Africa
NetFlorist used the Everlytic platform to boost mobile web traffic by 170% during COVID-19 lockdown. The company shifted from flowers... to fresh fruit and vegetable deliveries. They relied on cost-effective email marketing to reach their 1.6 million subscribers. Daily emails promoted essential goods and exclusive offers. This led to a 14% increase in revenue and an average of 622 sales per email.
NetFlorist used Everlytic's email marketing platform to boost mobile web traffic by 170% during South Africa's COVID-19 lockdown. With traditional advertising... paused, they relied on their 1.6 million-strong email list to promote new fruit and vegetable deliveries. Daily emails drove a 14% revenue increase and averaged 622 sales per send. Key tactics included catchy subject lines, segmentation, and personalized offers. Email marketing helped NetFlorist stay afloat and attract customers to their new service.
Discovery Vitality
- Health, Wellness And Fitness
- Large
Everlytic powered the Vitality Traveller newsletter for Discovery Vitality. The goal was to boost engagement with the Vitality Travel platform... by inspiring members to book holidays. The newsletter used strong visuals, personalisation, and targeted content. It achieved a 44% open rate, a 2.32% click-through rate, and a 5.1% click-to-open rate. Judges praised its creative design, clear calls to action, and effective segmentation.
Discovery Vitality
- Health, Wellness And Fitness
- Large
Johannesburg, South Africa
Everlytic helped Discovery Vitality launch the Vitality Traveller newsletter. The goal was to boost engagement with their travel booking platform.... The newsletter used big images, personalisation, and clear calls to action. It reached 794,377 members and had a 44% open rate. The click-through rate was 2.32%. Judges praised its creative design and engaging content.
Vox used Everlytic to automate client communications across email, SMS, and voice. The integration with Everlytic’s transactional messaging platform enabled... Vox to send about a million ticketing and billing messages each year. Automated notifications helped Vox improve payment collections and reduce unpaid accounts. The solution lightened the load on customer service agents and allowed the business to scale. Vox tracked message engagement and improved dispute resolution with real-time reporting.
Vox used Everlytic to automate client communications via email, SMS, and voice. The integration with their OSS/BSS systems enabled real-time... updates for tickets, orders, and accounts. This automation reduced manual work for customer service agents and improved payment collections. Vox tracked message engagement and used voice broadcasts for payment reminders. The solution helped Vox scale operations and boost efficiency.
Automotive Case Studies and Customer Success Stories with Everlytic
TiAuto Investments (Tiger Wheel & Tyre and TYRES & MORE®)
- Automotive
- Large
Everlytic automated NPS-rating emails and SMS for Tiger Wheel & Tyre. Before automation, NPS response rates were under 1%. After... launching, 273,825 emails were sent with 93% delivery, 32% open, and 18% click rates. SMS saw 176,557 sent, 95% delivered, and 13% clicked. The workflow improved service delivery, analytics, and customer engagement. API integration with their CRM enabled real-time feedback and reminders for tyre services.
Everlytic helped Tiger Wheel & Tyre automate NPS-rating emails and SMSs to customers. Before automation, response rates were below 1%.... After using Everlytic, email open rates reached 32% and click rates hit 18%, far above industry benchmarks. Over 273,000 emails and 176,000 SMSs were sent, with 93% and 95% delivery rates. The automated workflow improved service delivery and enabled targeted reminders for tyre rotation and alignment.
Media Production Case Studies and Customer Success Stories with Everlytic
SowetanLIVE (Arena Holdings)
- Media Production
Everlytic helped SowetanLIVE send email notifications for the 2018 matric results. The goal was to notify students and drive them... to SowetanLIVE’s results website. SowetanLIVE used Everlytic to build a mailing list and send personalized emails. The campaign achieved a 78.2% open rate and a 75% click-to-open rate. These results were much higher than industry averages and led to record website traffic.
Other Industry Case Studies and Success Stories with Everlytic
Flight Centre
- Travel
- Large
Brisbane, Australia
Everlytic helped Flight Centre boost website traffic from email by 388. 72%. The company used dynamic content in emails, personalizing...offers based on travel interests, buyer personas, and location. This approach led to a 6.9% higher open rate and a 4.5% higher click-through rate. Persona-based emails drove a 153.75% increase in enquiry submissions. Dynamic content and personalized subject lines were key to these results.
