Everlytic - Email Marketing: Use Cases, Capabilities & Competitors

Everlytic helped Twincare International reach over 2,000 salons with targeted communications. The nine-person marketing team manages 16 brands and uses Everlytic to send product launches, promotions,... and event invites. A/B testing and analytics improved campaign results and engagement. For the Goldwell relaunch, 600+ clients attended in person and 798 joined via livestream. Everlytic’s reporting connects communication activity to real business outcomes.
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Everlytic helped IMM Graduate School connect with students from first enquiry to graduation. The platform unified email, SMS, and WhatsApp messaging across sales, marketing, admissions, and support. ...Automated communication kept students informed at every step. Adding WhatsApp improved response times and increased applications. Reporting tools let staff adjust outreach quickly. Conversion rates and engagement rose after using Everlytic.
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Vox used Everlytic to automate client communications across email, SMS, and voice. The integration with Everlytic’s transactional messaging platform enabled Vox to send about a million ticketing and ...billing messages each year. Automated notifications helped Vox improve payment collections and reduce unpaid accounts. The solution lightened the load on customer service agents and allowed the business to scale. Vox tracked message engagement and improved dispute resolution with real-time reporting.
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Everlytic helped Old Mutual create a personalized birthday messaging campaign. The campaign used API-triggered emails and smart SMS to engage clients during their birthday month. Each message was tai...lored with the client's name and offered a chance to win a prize. The campaign drove up to 3.5 times the industry average click rate, with open rates reaching 77.8% and click rates up to 17.6%. Old Mutual tracked results using Everlytic’s reporting tools integrated with their dashboard.
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NetFlorist used the Everlytic platform to boost mobile web traffic by 170% during COVID-19 lockdown. The company shifted from flowers to fresh fruit and vegetable deliveries. They relied on cost-effe...ctive email marketing to reach their 1.6 million subscribers. Daily emails promoted essential goods and exclusive offers. This led to a 14% increase in revenue and an average of 622 sales per email.
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Machine used Everlytic to create a dark mode Earth Hour newsletter for Sanlam Group. The campaign aimed to promote sustainability and encourage small behavioral changes among employees. The email ach...ieved a 32.74% open rate and a 9.01% click-through rate. Judges praised the creative use of dark mode as both a symbolic and practical tool. The campaign won Best Internal Email at the You Mailed It Email Marketing Awards 2025.
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