Everlytic: Product updates, Customer stories, and Insights | 2026 Cuspera

Everlytic helped Machine create a dark mode Earth Hour newsletter for Sanlam Group. The campaign aimed to boost sustainability awareness among employees. The email achieved a 32.74% open rate and a 9....01% click-through rate. Judges praised the creative use of dark mode for both design and energy savings. The campaign reinforced Sanlam's leadership in sustainable corporate practices.
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Everlytic helps Vox automate client communications using email, SMS, and voice. Vox uses Everlytic’s transactional messaging to send ticketing, billing, and account updates. The system lightens the l...oad on customer service agents and improves efficiency. Vox Debtors uses SMS and voice broadcasting to improve payment collections. Reporting and engagement tracking are integrated into Vox’s support systems. This helps Vox scale its business and keep clients informed.
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Everlytic helped Flight Centre use dynamic content in email marketing. Flight Centre wanted to show travel offers based on user data like destination and interests. They used dynamic headers, images,... and pricing to personalize emails. This led to a 388.72% increase in website traffic from emails using persona-based content. Email user enquiries rose by 153.75%. Open rates and click-through rates also improved.
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Everlytic AI Studio with WhatsApp helped Brand Launch Solutions improve event communication. The marketing agency needed faster, real-time responses for large event crowds. They used interactive chat...bots to answer attendee questions and provide updates through WhatsApp. The solution automated common queries and reduced staff workload. Over 90,000 WhatsApp interactions happened at a single event, showing strong engagement and scalability.
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Everlytic helped Machine_ create a weekly internal email newsletter for Sanlam Group. The goal was to reduce email fatigue and boost staff engagement. Machine_ used dynamic content and content taggin...g to target the Retail Affluent staff division. The new approach led to a 76% increase in click rate and a 26% increase in open rate over the 2022 benchmark. The campaign won Best Internal Email at the You Mailed It Email Marketing Awards 2024.
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Everlytic helped NetFlorist boost mobile web traffic from email by 170% during the COVID-19 lockdown. NetFlorist used Everlytic's email marketing to promote new fruit and vegetable deliveries. They p...aused other advertising and focused on their 1.6 million-strong email list. In April 2020, they saw a 14% increase in revenue and averaged 622 sales per email. Email marketing proved cost-effective and kept the business afloat during tough times.
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