Real-World Case Studies and Customer Success Stories with Digsite Sprints

Digsite helped Dannon refresh its Fruit on the Bottom brand after years of media silence. Dannon needed a fast, cost-effective... way to connect with consumers. Traditional focus groups and surveys gave only limited feedback. Digsite enabled ongoing conversations and deeper insights. This approach supported new innovation for the classic brand.
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Digsite helped Johnsonville expand their consumer insights by adding agile research technology. Johnsonville moved from only using custom research suppliers... to using technology-driven research. This let them stretch their research budget and make faster decisions. Now, they can quickly get insights for decisions that were not possible before. The case study highlights their journey and the benefits of agile insights technology.
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Digsite helped Palermo’s Pizza get fast consumer insights for their Primo Thin Crust pizza packaging. Palermo’s needed to validate packaging... claims and design before launch. They could not use in-person focus groups due to time and budget limits. Digsite delivered agile research in just 2-3 weeks. Palermo’s used these insights to improve their packaging and launch on time.
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Digsite 1-Day Sprints helped Organic Valley test packaging for a breakfast drink. The team had different ideas about which design... would work best. They used Digsite to quickly get feedback from real consumers. This agile insights platform let them validate their packaging concepts fast. The process was efficient and cost-effective for their marketing team.
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Hormel used the Digsite platform to improve their consumer insights function. They shifted from custom research suppliers to a hybrid... approach with agile, always-on research tools. Using Digsite, Hormel ran qualitative research sprints and online communities to gather fast, flexible insights. This led to richer ethnography work and new understanding of consumer behavior, especially during COVID-19. The team now launches studies in hours or days, not weeks, and adapts quickly to changing market needs.
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Digsite helped Palermo's Pizza refine packaging claims for their Primo thin crust pizzas. Palermo's needed fast, deep consumer insights from... a national audience in just 2-3 weeks. Digsite enabled real-time feedback and iterative research, replacing slow in-person focus groups. Palermo's validated their packaging design and messaging, ensuring it appealed to consumers. The process was flexible and allowed for quick adjustments before launch.
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Palermo's used Digsite to refine their packaging claims before a national launch. The team gathered insights quickly to make decisions... on messaging. They tested different claims to see what resonated with customers. This helped Palermo's improve their product positioning. The process supported a successful rollout.
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Johnsonville used Digsite's agile insights technology to improve their consumer research. They moved from relying only on custom research suppliers... to using technology-driven research. This helped them stretch their research budget without losing quality. Now, they can quickly inform decisions that would have been overlooked before. The new approach gives them both qualitative context and quantitative validation.
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Dannon used Digsite to refresh its Fruit on the Bottom brand after years of media silence. The brand was seen... as outdated and boring by consumers. Dannon needed a fast, affordable way to talk with customers over time. Digsite let them run ongoing conversations instead of one-time surveys. This helped Dannon find new ideas and bring innovation to their classic yogurt line.
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Palermo's Pizza needed to validate packaging claims for their Primo Thin Crust pizzas. With only a few weeks before launch,... they could not use in-person focus groups. They used Digsite to get fast consumer insights. Digsite helped them gather feedback quickly. This let Palermo's make sure their packaging was attractive to customers.
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Organic Valley used Digsite 1-Day Sprints to test packaging for a new breakfast drink. The team had different ideas about... which design would appeal most to consumers. Digsite helped them quickly gather feedback from their target audience. This allowed Organic Valley to validate their packaging concepts with real consumer insights. The process was fast, efficient, and cost-effective.
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Digsite 1-Day Sprints helped Barkley quickly test ad messaging for a major athletic apparel brand. Barkley used Digsite to have... real conversations with their target audience. The platform delivered fast, in-depth consumer insights. Barkley gained actionable feedback to optimize advertising messaging. The process was efficient and cost-effective for the agency.
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Interpret used Digsite’s online qualitative platform to get real-time feedback from targeted audiences. The agency tracked user experience over a... week and changed questions based on participant responses. This approach helped them gather deep consumer insights for their clients. Digsite enabled flexible research and quick iteration for better results.
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Digsite’s online qualitative platform helped ampl! fy insights + innovation support a beauty brand’s expansion. The team used Digsite to...gather deep consumer insights and feedback on new ideas. This enabled fast, informed decisions for entering a new product category. The insights shaped a clear innovation strategy and identified products to launch. The process was quick and allowed for real consumer engagement at home.
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Barkley needed to test ad messaging for a major athletic apparel brand. They wanted fast, deep feedback from their target... audience. Barkley used Digsite 1-Day Sprints to quickly gather consumer insights. This helped them optimize advertising concepts and messaging. The process was efficient and cost-effective. Barkley got results with more depth than simple yes or no answers.
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Digsite 1-Day Sprint helped a major home and auto insurance company brainstorm names for new insurance storefronts. The company used... agile insights technology to get fast feedback from customers. They interacted with participants several times in 24 hours. This approach gave actionable insights to refine their naming ideas. The process was cost-effective and quick.
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Blue Cross used Digsite to combine big data and small data for better patient outcomes. They identified high-risk patients using... algorithms on health records and neighborhood data. Health coaches then gathered small data through one-on-one interactions to find specific recovery challenges. This approach led to a 40–50% reduction in expected hospital readmission rates for 18,000 patients. The case highlights the value of blending quantitative and qualitative research in healthcare.
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A major insurance company needed new names for their insurance storefronts. They used Digsite's 1-Day Sprint to get fast feedback... from customers. The company interacted with participants several times in 24 hours. This helped them refine their naming ideas. Digsite made the process agile and cost-effective. The company gained actionable insights to improve their storefront names.
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