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Marketing and Advertising Case Studies and Customer Success Stories with Chili Piper
BHN Rewards - Marketing And Advertising
Chili Piper helped BHN Rewards fix their lead routing and scheduling problems. The sales team tripled in size, and inbound... leads became a priority. Using Form Concierge, Handoff, and Distro, BHN Rewards qualified, routed, and scheduled meetings from web forms. This automation improved conversions and gave the marketing team better insights. The sales team saved time and focused more on closing deals.
TravelBank - Marketing And Advertising
Chili Piper and Clearbit helped TravelBank improve their lead capture and conversion process. TravelBank used Chili Piper to automate qualifying,... routing, and scheduling leads, making it easy for prospects to book meetings. Clearbit enriched lead data, reducing form fields and boosting form completions by 2-3x. With these tools, TravelBank increased the number of qualified meetings held by 30-40%. This led to more conversions and higher revenue for TravelBank.
SwagUp - Marketing And Advertising
Chili Piper’s Distro helped SwagUp fix their lead distribution process. Before, they used custom Salesforce logic that was slow and... hard to update. With Distro, they cut routing change time from 72 hours to 2 minutes. SwagUp saw a 150% increase in revenue and 34% more revenue per lead. The sales and marketing teams can now manage routing rules without developers. SwagUp can scale faster and test new workflows easily.
Refine Labs - Marketing And Advertising
Chili Piper helped Refine Labs improve their inbound sales process. Refine Labs switched from HubSpot Meetings because it could not... handle complex routing as their sales team grew. With Chili Piper, they captured more demand and reduced missed opportunities. Missing one opportunity could cost them almost half a million dollars. The switch minimized risk and made their sales process faster and more reliable.
Proposify - Marketing And Advertising
Chili Piper helped Proposify replace LeanData for sales and marketing operations. Proposify found LeanData hard to use and slow to... set up. With Chili Piper, they set up routing rules in one meeting instead of a month. The whole company now uses Chili Piper, including support, marketing, sales, and product teams. Proposify saw faster meeting booking and better integration with their tech stack. They also praised Chili Piper's support team for quick problem resolution.
OrderMyGear - Marketing And Advertising
Chili Piper helped OrderMyGear fix their slow, manual inbound lead routing. Before, prospects waited hours or days for a response,... causing lost leads. With Chili Piper’s Form Concierge, Handoff, and Instant Booker, prospects could book meetings instantly and get routed to the right rep. OrderMyGear cut their no-show rate from 20% to 10%. They also saw a 10% increase in website leads after using Chili Piper.
Maxio - Marketing And Advertising
Chili Piper helped Maxio merge SaaSOptics and Chargify into one seamless platform. Before, Chargify used spreadsheets for lead routing and... had no scheduling system. Chili Piper enabled both teams to use a single hub for meetings and integrated with two Salesforce instances. After implementation, Maxio saw 35%-40% higher show rates for discovery calls and a 25% increase in deals moving from discovery to demo. The tool improved routing accuracy and boosted ARR growth by supporting outbound efforts.
Influitive - Marketing And Advertising
Chili Piper helped Influitive improve their inbound marketing with an ABM-focused, omni-channel campaign. Heinz Marketing audited Influitive's sales and marketing,... then built a new ABX motion. They embedded Chili Piper’s Form Concierge in the demo request form. This let prospects book meetings right after submitting the form. Influitive saw a 79% conversion rate from form fill to booked meeting, much higher than the industry average. The new process made their team more efficient and brought in better leads.
IMPACT - Marketing And Advertising
Chili Piper helped IMPACT fix their booking problem. Before, their process had seven or eight clicks and lots of form... fields. This caused many leads to drop off. With Chili Piper, booking meetings now takes about three clicks. IMPACT can now track form abandonment, which was not possible with HubSpot Meetings. Routing leads to the right salesperson is faster and easier. The team values the simple setup and better web experience for their customers.
Gong - Marketing And Advertising
Chili Piper helped Gong improve their demo request process. Gong replaced a long form with a single email field and... used Clearbit for real-time data enrichment. They integrated Chili Piper Concierge to let qualified leads book meetings instantly after submitting the form. This change led to a 70% increase in form conversions and a 5x rise in demo requests. Prospects now schedule demos without waiting, and opportunities are created automatically in Salesforce.
Brandbassador - Marketing And Advertising
Chili Piper helped Brandbassador rebuild their inbound sales process. Before, Brandbassador struggled with slow lead response and high no-show rates.... With Chili Piper, they automated demo scheduling and integrated with SalesLoft and HubSpot. This made it easy for prospects to book meetings and for reps to focus on selling. Brandbassador doubled their conversion rate and increased revenue. Admin work dropped, and efficiency improved across the team.
Apollo - Marketing And Advertising
Chili Piper helped Apollo fix their inbound lead conversion problem. Apollo used Chili Piper's Form Concierge to route leads and... let them book meetings right away. This led to a 50% increase in inbound meetings booked. With better conversions, Apollo increased revenue by 300% even with a smaller sales team. Chili Piper made it easier for Apollo to grow faster.
Albacross - Marketing And Advertising
Distro by Chili Piper helped Albacross automate their lead routing process. Before Distro, Albacross spent hours each week manually assigning... leads. With Distro, they set up automated routing in under an hour. The team cut time spent on launching new channels and inbound funnels by 80%. Chili Bot also improved notifications by sending lead alerts directly to Slack. Now, all leads are worked quickly and efficiently.
Computer Software Case Studies and Customer Success Stories with Chili Piper
Reachdesk - Computer Software
Chili Piper helped Reachdesk fix inbound lead bottlenecks. They used Handoff, Instant Booker, and Concierge to route leads by segment... and automate handoffs. This led to a 35% win rate on inbound, over 2000 meetings booked in H1 2025, and a 23% drop in disqualification rate. The team saved 34 hours in 6 months. Speed to lead improved and no-show rates dropped. The system is now automatic and flexible.
Navattic - Computer Software
Chili Piper helped Navattic boost demo conversions by 15%. Before, Navattic had long forms and manual routing that slowed prospects.... With Chili Piper’s Concierge and Clearbit integration, forms got shorter and routing became automatic. The conversion rate jumped from 70% to 85%. Prospects now book meetings faster and reps have more relevant conversations. Navattic also embedded Chili Piper calendars in their product demos for seamless scheduling.
Restaurants Case Studies and Customer Success Stories with Chili Piper
Toast - Restaurants
Chili Piper helped Toast, a restaurant technology platform, improve their customer onboarding process. Before Chili Piper, Toast struggled with inconsistent... meeting scheduling and lacked automation. With Chili Piper, Toast created consistent meeting types and automated reminders. This led to a 10% faster kickoff call completion, a 25% increase in scheduling speed, and a 19% reduction in cancellations and no-shows. Toast also benefited from better reporting and a consistent customer experience.
Chowly - Restaurants
Chili Piper helped Chowly speed up onboarding for new restaurant customers. Before, Chowly's team spent a lot of time manually... booking meetings and assigning accounts. With Chili Piper's Form Concierge and Handoff, prospects book meetings right after filling out a form, and leads go to the right rep fast. Using Distro, Chowly assigns new accounts to customer success managers as soon as deals close. Lead-to-opportunity time dropped from 4.5 to 3 days. Restaurants now go live in 6 days instead of 14. Lead conversion rates rose from 65% to 71%.
Education Case Studies and Customer Success Stories with Chili Piper
The BAC (Boston Architectural College) - Education
Chili Piper helped The BAC improve how they connect with students. Before, the admissions team struggled to keep up with... many inquiries and could not respond to everyone. With Chili Piper, counselors set their own meeting times and meet more students. In just two months, they scheduled over 270 meetings and enrolled one student directly from a Chili Piper meeting. The tool made their process faster and helped them build a stronger applicant pool.
Accounting Case Studies and Customer Success Stories with Chili Piper
Withum - Accounting
Chili Piper helped Withum, a tech-driven advisory and accounting firm, fix problems with their old meeting booking process. Withum switched from... Calendly to Chili Piper to get better integration with Marketo, automate lead qualification, and make booking meetings easier. After using Chili Piper, Withum saw more meetings booked and held, and the quality of their leads improved. The team saved time and got better support from Chili Piper. Withum now books more qualified meetings and closes more opportunities from their website.
Telecommunications Case Studies and Customer Success Stories with Chili Piper
ClickSend - Telecommunications
Chili Piper helped ClickSend automate over 3,000 sales and customer tasks each month. The team used Distro to route tasks... and prioritize follow-ups, saving a full-time salary by running group demos. ClickSend replaced Calendly to better qualify and route leads, improving efficiency. The sales team now starts each day with clear priorities and fewer manual reports. Chili Piper became a mission-critical tool for ClickSend's sales operations.
Human Resources Case Studies and Customer Success Stories with Chili Piper
BambooHR - Human Resources
Chili Piper Form Concierge and G2 helped BambooHR increase qualified meetings by 40%. Before, sales reps spent time manually scheduling... demos, often losing prospects. With the new integration, prospects book meetings directly from G2, and meetings are added to sales reps’ calendars automatically. This change led to more contact requests and less manual work. BambooHR now tracks leads more easily and sees better results from their sales funnel.
Other Industry Case Studies and Success Stories with Chili Piper
PandaDoc - Computer Software - Large
Chili Piper helps PandaDoc book over 100 demos a day by automating lead routing and scheduling. Before Chili Piper, PandaDoc... managed 30+ separate links, causing confusion and manual work. Now, with Concierge, Handoff, and ChiliCal, they use 50+ custom routing rules to direct leads to the right rep. The system eliminates manual errors and keeps the sales pipeline moving. PandaDoc's team saves time and closes more deals with streamlined demo booking.
Frontify - Computer Software - Medium
Chili Piper helped Frontify boost lead-to-intro conversion from 50% to 85%. Frontify switched from LeanData and HubSpot to Chili Piper's... Concierge and Distro for easier routing and instant bookings. The team saw a 10% increase in conversions right after turning on Concierge. Onboarding new reps and updating territories now takes minutes, not hours. There were no compliance issues or drops in opportunity conversion rates.
Fishbowl - Computer Software - Medium
Chili Piper helped Fishbowl automate scheduling and lead routing. Fishbowl switched from Calendly to Chili Piper for better Salesforce integration... and ownership routing. The team uses Concierge for website bookings, Handoff for SDR to AE handoffs, and ChiliCal for post-sales meetings. Meetings now book on the right calendar, and routing rules pull directly from Salesforce. Fishbowl found Chili Piper easy to manage and more effective than Qualified.