Retail Case Studies and Success Stories with Cheetah Loyalty
CASE STUDY Castorama
Cheetah Digital by Marigold helps Castorama move from product marketing to relationship marketing. Castorama uses a customer data platform to collect and use customer signals from stores and online. ...They send about 180 million emails a year with Cheetah Digital by Marigold. Campaigns are tailored to each customer, focusing on clear communication and consent. Automation and triggers help Castorama build closer customer relationships.
Fleet Feet wanted to build stronger customer loyalty as technology and consumer needs changed. They introduced a 3D foot scanning tool and launched a new website and app. The app collects customer da...ta and lets users earn points for purchases, reviews, and event participation. Customers can redeem points for rewards. The program grew to 3 million members, with 10,000 new app downloads each month and a 93% Net Promoter Score.
Fleet Feet wanted to build stronger customer loyalty as technology and consumer expectations changed. They introduced a 3D foot scanning technology and launched a new ecommerce site and mobile app. T...he app collects purchase and fitness data to offer personalized experiences and rewards. Customers can earn points for purchases, reviews, and attending events, and redeem them for merchandise and sweepstakes. As a result, Fleet Feet grew its loyalty program to 3 million members, gained 10,000 new app downloads per month, and achieved a 93% Net Promoter Score.
Entertainment Case Studies and Success Stories with Cheetah Loyalty
CASE STUDY Discovery Inc.
Marigold Grow helped Discovery Inc. run the Dream Home 2019 sweepstakes. Discovery wanted to collect a large amount of first-party data and grow newsletter subscriptions. The sweepstakes let viewers ...enter by providing an email and choosing newsletters. Social sign-in made it easy to join. Food Network used event modules to show new ads during the process. Discovery captured 483 million first-party data records with this campaign.
Banking Case Studies and Success Stories with Cheetah Loyalty
CASE STUDY A world-renowned high-street bank (retail arm)
Cheetah Digital by Marigold helped a leading high-street bank improve digital communication during the Covid-19 crisis. The bank used Cheetah Digital's messaging solution to set up crisis communicati...ons within 24 hours of lockdown. Personalized email and SMS increased open rates. Email content creation time dropped from 2 weeks to 1 hour. The solution supported the bank's retail division and helped meet key business goals.
Government Administration Case Studies and Success Stories with Cheetah Loyalty
CASE STUDY Kansas Lottery
Marigold Loyalty helped Kansas Lottery upgrade its player loyalty program. The Lottery needed better data, more engagement, and a modern mobile-first experience. Marigold Loyalty and Pollard Banknote... launched the PlayOn Players Loyalty program in three months. In nine months, membership grew 28%, engagement rose 80%, and average player spend increased 126%. Sales grew 44% from targeted campaigns, and players scanned nearly 5 million tickets with mobile features.
Consumer Goods Case Studies and Success Stories with Cheetah Loyalty
CASE STUDY Food for Planet
Food for Planet uses Cheetah Digital by Marigold to improve customer engagement. The company wanted to collect more first-party data and send targeted, relevant emails. With Cheetah Digital by Marigo...ld, they moved from one newsletter to many segmented emails based on pet type, age, and customer activity. They send a six-figure amount of emails every month. This helps them give better offers and product recommendations to their customers.
Smartbox Group wanted to increase engagement and sales during slow months. They aimed to create fun content and get more people to sign up for their newsletter. They also wanted to learn more about t...heir customers. Their goal was to make people feel good about Smartbox in the summer. They used interactive experiences to reach these goals.
Marigold Grow helped Air Wick improve product research with a personalized questionnaire campaign. Air Wick wanted to target millennials and needed better ways to collect customer input for new fragr...ances. The brand replaced slow, expensive offline research with Marigold Grow's online tools. The campaign let users create or personalize scents and share feedback. Air Wick received 15,000 campaign responses and built a strong email opt-in list. This new approach gave Air Wick valuable data for product development and future marketing.
Restaurants Case Studies and Success Stories with Cheetah Loyalty
CASE STUDY Bakers Delight
Cheetah Digital by Marigold helped Bakers Delight launch the Dough Getters loyalty program. Bakers Delight wanted to increase customer visits and attract new buyers. The new program replaced a 20-yea...r-old stamp card system. Customers could join and earn rewards in-store or online. After the rollout, Bakers Delight saw basket size grow by more than 20%. The program made it easy for customers to get rewards and for the company to track customer behavior.
Marigold helped Donatos Pizza improve its loyalty program. Donatos wanted to boost customer visits and spending. The new program connects rewards to the whole online shopping process. This made the b...rand experience better for every customer. Donatos saw higher sales and stronger customer relationships.
