Real-World Case Studies and Customer Success Stories with CELUM DAM

Rosenbauer uses the CELUM content supply chain platform to manage over 240,000 digital assets for marketing, communications, and product development. The company needed... a solution to handle the complexity of custom fire truck documentation and diverse product images. CELUM's digital asset management and flexible rights management allow Rosenbauer to control confidentiality levels and streamline asset retrieval. With visual approval workflows, they prevent unapproved content distribution. Rosenbauer averages 43,833 downloads per year and supports 3,500 users globally.
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Hansgrohe used the CELUM content supply chain platform to manage over 200,000 digital assets. The company needed to organize marketing... materials and product data for 50,000 product variants across global websites. CELUM integrated with SAP Commerce, streamlining asset tagging and linking visuals to products. Marketing, PR, and customer service teams now access images and documents easily. Hansgrohe reports a major boost in digital content supply chain efficiency.
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CELUM helped voestalpine build a global content hub for 48,500 employees. The CELUM platform, branded as voestalpine mediaworlds, manages over... 400,000 digital assets and supports 200 enterprise websites. Integration with Microsoft SharePoint and OpenCMS improved collaboration and asset sharing across 500 locations. Marketing and PR teams now access content faster and maintain brand compliance. The scalable solution supports 27,000 users and enables GDPR-compliant exchanges with journalists.
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CLAAS used the CELUM content supply chain platform to manage 240,000 digital assets and streamline marketing workflows. Before CELUM, content... creation took much longer and cost more. With CELUM, CLAAS cut production time for brochures to one month and reduced costs by two thirds. The platform supports 160 editors and 200 media users, handling 270,000 downloads yearly. CELUM plugins for Adobe InDesign and MS Office help CLAAS create and distribute marketing materials in 15 languages.
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CELUM helped Danfoss A/S, a global engineering company, centralize over 175,000 digital assets and 500,000 products. Danfoss integrated CELUM with... Microsoft Azure to reduce time, costs, and complexity in managing content. The platform enabled 45,000 employees to access assets easily, saving time and money. Danfoss now records over 13,000 logins per month, improving workflow alignment and collaboration across departments.
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CELUM helped RUBBLE MASTER, a global manufacturer, centralize digital assets and improve collaboration. Before CELUM, teams struggled to share files... and access documents. CELUM's content supply chain platform made it easy to share large files and find documents using metadata keywords. Marketing teams and partners now work together more efficiently. Customers can download manuals directly, improving their product experience.
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CELUM helped GODELMANN manage all digital content in one place. Sales teams now get product images and documents fast. Marketing... answers asset requests 90% quicker. Catalog production time dropped by 30%. CELUM connects with Adobe InDesign, Microsoft 365, and more. The platform makes finding and sharing files easy and secure.
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CELUM content supply chain platform helped CLAAS manage marketing content for 12,000 employees across 12 manufacturing sites and 13 sales companies. Before CELUM, CLAAS... struggled with slow, costly photo and brochure production. CELUM's digital asset management and workflow tools cut production time for brochures to one month and reduced costs to a third. The system manages 240,000 assets, 13 terabytes of data, and supports 270,000 downloads yearly. CELUM enabled faster, more efficient global marketing operations for CLAAS.
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GODELMANN used the CELUM content supply chain platform to manage digital assets. Sales teams now access and share product images... and documents quickly. Marketing answers 90% of external asset requests faster than before. Catalogue production times dropped by a third. CELUM integrates with Adobe InDesign and Microsoft 365. The media library makes content easy to find and distribute securely.
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CELUM helped RUBBLE MASTER, a global manufacturer, solve problems with scattered digital assets and slow content sharing. Teams struggled to... find files and send large documents. CELUM's content supply chain platform created a central hub called RM Media World. Now, employees and partners can easily share and access manuals, marketing materials, and support documents. The platform improved collaboration, sped up marketing campaigns, and made it simple for customers to get the documents they need.
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Kistler used CELUM Product Content Management and SAP Commerce Cloud to build a B2B e-commerce channel for high-tech sensors. They faced challenges... with an outdated tech stack and siloed systems. CELUM became the central platform for all product content, making it easy to manage, store, and distribute assets. The new solution improved customer experience and streamlined content management. Product managers and sales teams now access and use product content more effectively.
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CELUM helped Danfoss A/S improve digital asset management across the company. Danfoss needed to organize scattered assets and support global... teams while keeping brand consistency and security. CELUM became the central platform for managing and sharing over 175,000 assets. This reduced time, costs, and complexity. Employees found it easy to use and could finish projects faster. Danfoss saved time and money by optimizing asset usage.
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CELUM content supply chain platform helped voestalpine manage digital assets across 500 affiliates in 50 countries. The company needed a... better way to organize and share images, videos, and documents. CELUM provided a secure, user-friendly hub called voestalpine mediaworlds. Employees can now easily find and share content. The platform integrates with Microsoft SharePoint and OpenCMS. It supports 27,000 users, 400,000 assets, and 200 websites. CELUM scaled with voestalpine's growth and improved global collaboration.
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CELUM helps Rosenbauer manage digital assets for custom fire fighting vehicles. Rosenbauer needed a central hub for marketing and technical... media. CELUM's platform lets non-technical users organize, enrich, and share assets. The solution supports file transcoding and visual approval workflows. Rosenbauer manages over 240,000 assets and averages 43,833 downloads per year with 3,500 users.
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CELUM Product Content Management helped Silhouette Group manage 300,000 digital assets for 60,000 users worldwide. Sales teams and opticians access... up-to-date content through self-service portals. Copyright management ensures compliance and automatic notifications for expiring rights. Integration with CMS, ERP, and other systems streamlines content use across channels. Centralized control saves time and resources, while reporting tailors content to target groups.
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CELUM helped ABUS manage over 33,000 digital assets across 100+ countries. Before CELUM, ABUS struggled with poor data quality and... low adoption of their old asset management tool. CELUM's user-friendly platform improved efficiency for the marketing team and enabled fast onboarding in just 60 minutes. In four months, ABUS employees downloaded more than 24,000 assets. The solution integrates with PIM Informatica and supports mass uploads, tagging, and self-service asset access.
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Hansgrohe used the CELUM content supply chain platform to manage thousands of images and marketing materials in many languages. The company needed... a new digital structure for its large amount of product data. CELUM helped Hansgrohe organize, tag, and distribute over 200,000 assets and 50,000 product variants. The platform integrated with SAP Commerce, making it easier to find and use product visuals. Hansgrohe saw a big increase in the efficiency of its digital content supply chain.
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CELUM helped ABUS manage over 33,000 digital assets like images, brochures, and videos. Before CELUM, ABUS struggled with poor data... quality and a hard-to-use system. CELUM's user-friendly platform made it easy for staff to find and use assets. In just four months, employees downloaded more than 24,000 assets. The marketing team now works faster and more efficiently with CELUM.
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CELUM Product Content Management helped Silhouette Group manage and distribute digital assets worldwide. The company needed to provide 60,000 users... with access to 300,000 assets while ensuring copyright compliance. CELUM integrated with many third-party systems and created self-service portals for sales teams and opticians. This saved time and improved sales activities. Silhouette Group continues to use CELUM to drive digital transformation in the eyewear industry.
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CELUM helped Radeberger Group, Germany’s largest private brewery, centralize digital assets for over 40 brands. Before CELUM, content was siloed... and hard to share, slowing down marketing and sales teams. With CELUM’s content supply chain platform, assets are now easy to find and share, cutting search times from hours to under 5 minutes. Integrations with SAP Sales Cloud and ContentLand improved collaboration and workflow efficiency. The group plans to expand integrations for even more automation.
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CELUM helped Radeberger Group, Germany’s largest private brewery, centralize digital assets for over 40 brands. Before CELUM, content was siloed... and hard to share, slowing down marketing and sales teams. With CELUM’s content supply chain platform, Radeberger unified asset management, cut search times to under 5 minutes, and improved collaboration. Integrations with SAP Sales Cloud and ContentLand streamlined workflows and boosted efficiency across 15 locations.
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Radeberger Group used CELUM to centralize digital assets for over 40 brands. Before CELUM, content was scattered and hard to... find, slowing down teams. CELUM created one system for all assets, making it easy for sales, marketing, and partners to access what they need. Search times dropped from hours to under five minutes. Teams now work together better and share content faster. Integrations with SAP and other tools help streamline workflows.
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