CELUM DAM - Digital Asset Management: Use Cases, Capabilities & Competitors

CLAAS used the CELUM content supply chain platform to manage 240,000 digital assets and streamline marketing workflows. Before CELUM, content creation took much longer and cost more. With CELUM, CLAA...S cut production time for brochures to one month and reduced costs by two thirds. The platform supports 160 editors and 200 media users, handling 270,000 downloads yearly. CELUM plugins for Adobe InDesign and MS Office help CLAAS create and distribute marketing materials in 15 languages.
Show More..

CELUM helped King's College London manage 450,000 digital assets and 5.78 TB of content. The platform replaced a legacy system, solving problems with file duplication and poor metadata. CELUM enabled... fast access for 1,500 users and supported research, teaching, and marketing projects. Integration with other tools allowed for technical innovations like the Navigating Nightingale app. The archives team used CELUM to connect digital historical content for national projects.
Show More..

Hansgrohe used the CELUM content supply chain platform to manage over 200,000 digital assets. The company needed to organize marketing materials and product data for 50,000 product variants across gl...obal websites. CELUM integrated with SAP Commerce, streamlining asset tagging and linking visuals to products. Marketing, PR, and customer service teams now access images and documents easily. Hansgrohe reports a major boost in digital content supply chain efficiency.
Show More..

CELUM helped voestalpine build a global content hub for 48,500 employees. The CELUM platform, branded as voestalpine mediaworlds, manages over 400,000 digital assets and supports 200 enterprise websi...tes. Integration with Microsoft SharePoint and OpenCMS improved collaboration and asset sharing across 500 locations. Marketing and PR teams now access content faster and maintain brand compliance. The scalable solution supports 27,000 users and enables GDPR-compliant exchanges with journalists.
Show More..

CELUM digital asset management replaced HOCHTIEF's in-house system in 2007. The platform manages images, videos, and documents for over 46,000 employees. Integrations with Adobe Creative Cloud and Mi...crosoft Office streamline marketing and communications. HOCHTIEF averages 200,000 downloads and 20,000 logins per year. The centralized database reduces data redundancy and automates website image updates.
Show More..

CELUM Product Content Management helped Silhouette Group manage 300,000 digital assets for 60,000 users worldwide. Sales teams and opticians access up-to-date content through self-service portals. Co...pyright management ensures compliance and automatic notifications for expiring rights. Integration with CMS, ERP, and other systems streamlines content use across channels. Centralized control saves time and resources, while reporting tailors content to target groups.
Show More..