CELUM DAM - Digital Asset Management: Use Cases, Capabilities & Competitors

HOCHTIEF replaced its in-house multimedia database with the CELUM Content Supply Chain Platform in 2007. The company needed a digital asset management solution to handle large volumes of content and ...integrate with Adobe and Microsoft Office tools. CELUM provided a centralized, user-friendly system, supporting 200,000 downloads and 20,000 logins per year. Employees and external partners across eight countries now access digital assets easily. Automated website image synchronization and integrations reduced manual work and errors.
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Radeberger Gruppe used CELUM to centralize digital assets for over 40 brands. Before CELUM, content was stored in silos and workflows were slow. CELUM enabled a single platform for all teams and part...ners, improving collaboration and speeding up asset searches to under 5 minutes. Integration with SAP-ERP and MS Azure Cloud made content sharing easier. The marketing team and external partners now work more efficiently and productively.
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Rosenbauer uses the CELUM Content Supply Chain platform to manage over 240,000 digital assets. The company needed a way to organize media for custom fire trucks and equipment across global operations.... CELUM's flexible rights management lets Rosenbauer control access and confidentiality for marketing, communications, and product development content. Staff and partners can easily find and download media through a self-service portal. Rosenbauer averages over 43,000 downloads per year and supports 3,500 users with CELUM.
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CLAAS used the CELUM content supply chain platform to manage 240,000 digital assets and streamline marketing workflows. Before CELUM, content creation took much longer and cost more. With CELUM, CLAA...S cut production time for brochures to one month and reduced costs by two thirds. The platform supports 160 editors and 200 media users, handling 270,000 downloads yearly. CELUM plugins for Adobe InDesign and MS Office help CLAAS create and distribute marketing materials in 15 languages.
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Rosenbauer uses the CELUM content supply chain platform to manage over 240,000 digital assets for marketing, communications, and product development. The company needed a solution to handle the compl...exity of custom fire truck documentation and diverse product images. CELUM's digital asset management and flexible rights management allow Rosenbauer to control confidentiality levels and streamline asset retrieval. With visual approval workflows, they prevent unapproved content distribution. Rosenbauer averages 43,833 downloads per year and supports 3,500 users globally.
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Hansgrohe used the CELUM content supply chain platform to manage over 200,000 digital assets. The company needed to organize marketing materials and product data for 50,000 product variants across gl...obal websites. CELUM integrated with SAP Commerce, streamlining asset tagging and linking visuals to products. Marketing, PR, and customer service teams now access images and documents easily. Hansgrohe reports a major boost in digital content supply chain efficiency.
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