CELUM DAM: Product updates, Customer stories, and Insights | 2026 Cuspera

CELUM content supply chain platform helped CLAAS manage marketing content for 12,000 employees across 12 manufacturing sites and 13 sales companies. Before CELUM, CLAAS struggled with slow, costly ph...oto and brochure production. CELUM's digital asset management and workflow tools cut production time for brochures to one month and reduced costs to a third. The system manages 240,000 assets, 13 terabytes of data, and supports 270,000 downloads yearly. CELUM enabled faster, more efficient global marketing operations for CLAAS.
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Hansgrohe used the CELUM content supply chain platform to manage thousands of images and marketing materials in many languages. The company needed a new digital structure for its large amount of prod...uct data. CELUM helped Hansgrohe organize, tag, and distribute over 200,000 assets and 50,000 product variants. The platform integrated with SAP Commerce, making it easier to find and use product visuals. Hansgrohe saw a big increase in the efficiency of its digital content supply chain.
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CELUM helps Rosenbauer manage digital assets for custom fire fighting vehicles. Rosenbauer needed a central hub for marketing and technical media. CELUM's platform lets non-technical users organize, ...enrich, and share assets. The solution supports file transcoding and visual approval workflows. Rosenbauer manages over 240,000 assets and averages 43,833 downloads per year with 3,500 users.
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CELUM helps King's College London manage 450,000 digital assets in one central platform. Before CELUM, files were scattered and hard to find, slowing down research and marketing. CELUM made it easy t...o organize, search, and share content. Fast access supports research, teaching, and marketing projects. The platform enabled new digital projects like the Navigating Nightingale app. King's College now delivers content quickly for campaigns and public engagement.
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CELUM helped ABUS manage over 33,000 digital assets like images, brochures, and videos. Before CELUM, ABUS struggled with poor data quality and a hard-to-use system. CELUM's user-friendly platform ma...de it easy for staff to find and use assets. In just four months, employees downloaded more than 24,000 assets. The marketing team now works faster and more efficiently with CELUM.
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CELUM helped Danfoss A/S improve digital asset management across the company. Danfoss needed to organize scattered assets and support global teams while keeping brand consistency and security. CELUM ...became the central platform for managing and sharing over 175,000 assets. This reduced time, costs, and complexity. Employees found it easy to use and could finish projects faster. Danfoss saved time and money by optimizing asset usage.
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