CELUM DAM - Digital Asset Management: Use Cases, Capabilities & Competitors

HOCHTIEF replaced its in-house multimedia database with the CELUM Content Supply Chain Platform in 2007. The company needed a digital asset management solution to handle large volumes of content and ...integrate with Adobe and Microsoft Office tools. CELUM provided a centralized, user-friendly system, supporting 200,000 downloads and 20,000 logins per year. Employees and external partners across eight countries now access digital assets easily. Automated website image synchronization and integrations reduced manual work and errors.
Show More..

Radeberger Gruppe used CELUM to centralize digital assets for over 40 brands. Before CELUM, content was stored in silos and workflows were slow. CELUM enabled a single platform for all teams and part...ners, improving collaboration and speeding up asset searches to under 5 minutes. Integration with SAP-ERP and MS Azure Cloud made content sharing easier. The marketing team and external partners now work more efficiently and productively.
Show More..

Rosenbauer uses the CELUM Content Supply Chain platform to manage over 240,000 digital assets. The company needed a way to organize media for custom fire trucks and equipment across global operations.... CELUM's flexible rights management lets Rosenbauer control access and confidentiality for marketing, communications, and product development content. Staff and partners can easily find and download media through a self-service portal. Rosenbauer averages over 43,000 downloads per year and supports 3,500 users with CELUM.
Show More..

CLAAS used the CELUM content supply chain platform to manage 240,000 digital assets and streamline marketing workflows. Before CELUM, content creation took much longer and cost more. With CELUM, CLAA...S cut production time for brochures to one month and reduced costs by two thirds. The platform supports 160 editors and 200 media users, handling 270,000 downloads yearly. CELUM plugins for Adobe InDesign and MS Office help CLAAS create and distribute marketing materials in 15 languages.
Show More..

Shop Apotheke used CELUM with Akeneo PIM to speed up product placement in its online pharmacies. The solution automated image management and product information syncing. Employees found the system ea...sy to use, with no training needed. Time-to-market for new products improved. Employee satisfaction increased. Shop Apotheke now manages over one million product details efficiently across multiple countries.
Show More..

CELUM helped Sartorius, a global life sciences leader, manage digital assets for 16,000 employees. Before CELUM, Sartorius struggled with scattered files and no single source of truth. CELUM's platfo...rm unified asset management, integrated with their website, eShop, and PIM, and enabled real-time updates. Over 3,500 employees and 220 external users now access assets 24/7. In the first half of 2021, users downloaded 777,000 assets, improving efficiency and quality worldwide.
Show More..