Akeneo Overview

Akeneo is a PIM system that manages product information for marketing and sales. It centralizes data across distribution channels effectively.

Use Cases

Customers recommend Products & Pricelist Management, Collaboration, Onboarding, as the business use cases that they have been most satisfied with while using Akeneo.

Other use cases:

  • Workflow Management
  • Product Marketing
  • Touchpoint Management
  • Customer Feedback Management
  • Channel Management
  • Proposal & Quote Management
  • Sending & Publishing Communications
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Business Priorities

Scale Best Practices and Acquire Customers are the most popular business priorities that customers and associates have achieved using Akeneo.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve ROI
  • Establish Thought Leadership
  • Improve Internal Communications
  • Improve Efficiency
  • Build Brand Awareness
  • Increase Customer Life Time Value
  • Launch New Products
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Akeneo Use-Cases and Business Priorities: Customer Satisfaction Data

Reviews

"...With Akeneo, the collaboration between the departments is much smoother...." Peer review by Caroline Van den Borre, Marketing and eCommerce Manager, Rob The Gourmets

Akeneo, Shortcut Software, Hygger, Balsamiq, Jama Connect, etc., all belong to a category of solutions that help E-Commerce Software. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Akeneo

Top Industries

  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Enterprise

Akeneo is popular in Information Technology And Services, and Internet, and is widely used by Small Business, and Enterprise,

Comprehensive Insights on Akeneo Use Cases

What benefits does Akeneo offer for Products & Pricelist Management?

How can Akeneo optimize your Collaboration Workflow?

How can Akeneo enhance your Onboarding process?

What solutions does Akeneo provide for Workflow Management?

How efficiently Does Akeneo manage your Product Marketing?

11 buyers and buying teams have used Cuspera to assess how well Akeneo solved their E-Commerce Software needs. Cuspera uses 495 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific E-Commerce Software needs.

Case Studies

Consumer Goods

CASE STUDY tectake

Akeneo Activation helped tectake manage 200+ catalogs across 80 marketplaces. Before, tectake used many tools and had manual workflows. This caused delays and product delistings. With Akeneo Product ...Cloud, tectake unified their data and used reusable templates. They cut marketplace integration time from months to just 15 days. Real-time alerts helped them fix problems before listings went down.

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Health, Wellness and Fitness

CASE STUDY Shop Apotheke Europe

Akeneo PIM helped Shop Apotheke Europe manage product data better. Before using Akeneo, they did not know how flexible a PIM could be. Akeneo made their data future-ready. The solution improved how t...hey handle and enrich product information. This supports their growth and digital commerce goals.

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CASE STUDY The Agent

Akeneo SDM helped The Agent cut time-to-market by 50%. The Agent now exports new collections to European marketplaces in under 10 days. The SDM interface reduced communication with brand teams by hal...f. AI-powered automation improved product mapping and attribute extraction. The return rate dropped from 60% to 50%. Listings are higher quality, boosting visibility and conversions.

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Manufacturing

CASE STUDY Trotec

Akeneo Product Cloud helped Trotec manage product data for many brands and teams. Trotec had problems with scattered data and slow, manual updates. Akeneo gave them one place for all product informat...ion. AI tools made translations and data updates faster and more accurate. Trotec now shares high-quality product data across all channels and teams.

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Retail

CASE STUDY N Brown

Akeneo Product Cloud helped N Brown, a top UK eCommerce retailer, fix product information issues across brands and channels. Before, customers faced confusion from inconsistent details and poor searc...h. Akeneo created a single source of truth for product data. Now, product descriptions, images, and sizing are accurate everywhere. N Brown can update information fast and share it across sites and apps. Customers get better details and sizing, leading to a smoother shopping experience.

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Food & Beverages

CASE STUDY Wein Wolf Group

Akeneo Product Cloud helped Wein Wolf Group fix fragmented product data and manual processes. The company created a single source of truth for product information. This made data consistent and easy ...to manage. Sales teams now get accurate product data fast. Wein Wolf Group launched new digital sales channels and improved product experiences. The company saw faster product launches and better conversions.

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Video

Take control and make product experiences your differentiator

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Peers used Akeneo for products & pricelist management and collaboration

Akeneo Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.69/5 ★

Read Reviews (10)
Custom Reports

4.51/5 ★

Read Reviews (30)
Analytics

3.93/5 ★

Read Reviews (23)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.69/5 ★

Read Reviews (10)
Custom Reports

4.51/5 ★

Read Reviews (30)
Analytics

3.93/5 ★

Read Reviews (23)

Software Failure Risk Guidance

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for Akeneo

Overall Risk Meter

Low Medium High

Top Failure Risks for Akeneo

Akeneo News

Product

Akeneo Announces AI Data Architect Agent in Summer 2025 Product Release - MarTech Cube

Akeneo's Summer 2025 release introduces the AI Data Architect Agent, enhancing product data management with AI-driven modeling and PX Insights analytics. The release features AI-powered product enrichment, composable products, and attribute type migration, optimizing product visibility in AI commerce. Available July 12, 2025, these innovations aim to transform product data into strategic assets.

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Customer

L'Oral backed AI powered beauty tech platform Noli taps Akeneo PIM for ...

L'Oral-backed beauty tech platform Noli has chosen Akeneo's Product Information Management (PIM) solution to enhance its AI-driven product recommendation model. This collaboration aims to provide personalized skincare routines by leveraging Akeneo's structured product data. Accenture, involved since Noli's inception, will contribute delivery and advisory expertise. Akeneo will support Noli's expansion into new brands, channels, and territories.

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Product

Akeneo Introduces First AI Data Architect Agent and New PX Insights Capabilities to Prepare Enterprises for AI-Driven Commerce | Akeneo

Akeneo has launched its Summer 2025 Release, introducing the AI Data Architect Agent and enhanced PX Insights capabilities. These innovations enable rapid product data modeling and optimization for AI-driven commerce. The Data Architect Agent reduces implementation time significantly, while PX Insights offers new tools for improving product visibility in AI-powered shopping environments. The release will be available on July 12, 2025.

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Awards

Akeneo Cements Position As Industry Trailblazer with Latest Leadership Rankings & Product Innovations | Akeneo

Akeneo has been recognized as a leader in product experience management by IDC and ISG Research, highlighting its strength in omnichannel consistency and AI-driven data enrichment. The company introduced updates to its Product Cloud, including the AI-powered Data Architect Agent, enhancing product data modeling and PX Insights. These innovations aim to improve customer experiences and drive growth in AI-driven commerce.

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Akeneo Profile

Company Name

Akeneo

Company Website

https://www.akeneo.com/

HQ Location

NANTES, FRANCE

Employees

51-100

Social

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Financials

SERIES C