BYYD ran an advertising campaign for Asus to boost brand awareness and drive traffic to a landing page. The campaign used video ads, socio-demographic and interest targeting, and focused on users age...d 18-40 in the United States. BYYD optimized the campaign using its platform data. The campaign achieved 17,602 clicks, a video-through rate of 66.35%, and a click-through rate of 1.88%. Targeting included interests like gaming, laptops, and technology.
BYYD ran an advertising campaign for Infinix to boost brand awareness and drive sales. The campaign used richmedia, fullscreen, and video ads, targeting users by interests and demographics in Azerbai...jan, Uzbekistan, and Kazakhstan. In Azerbaijan, the campaign reached over 982,481 users, with a fullscreen CTR of 0.63%, richmedia CTR of 0.82%, and video CTR of 1.09%. In Uzbekistan, it reached 1,992,873 users, with fullscreen CTR at 0.83%, richmedia at 0.93%, and video at 0.83%. In Kazakhstan, it reached 438,857 users, with fullscreen CTR at 0.65% and video at 0.67%. The campaign exceeded goals for clicks and impressions in all regions.
BYYD helped GreenTekPay AZ run a mobile advertising campaign to boost brand awareness and app downloads. The campaign used richmedia ads and targeted users in Baku, Absheron, and Sumqayit by demograp...hics and interests like finance and business. BYYD optimized placements for best performance. The campaign reached over 258,771 users and achieved a 2.11% CTR, surpassing the 2% average. Product awareness rose from 25.1% to 37.4% among users exposed to the ads.
BYYD ran a video ad campaign for Pepsi Football in Armenia. The goal was to increase brand recognition and awareness of Pepsi products. The team used video ads with targeting based on age, gender, an...d interests like football and entertainment. They optimized placements by selecting apps with the best engagement. In month one, the campaign achieved a CTR of 0.20%. In month two, the CTR improved to 0.23%.
CASE STUDY Oğuz Holding - Sarıyer İçecek & Blackbruin
BYYD helped Oğuz Holding promote Sarıyer İçecek and Blackbruin with a targeted rich media ad campaign. The goal was to boost product awareness and brand recognition in Turkey. The team used interest ...and demographic targeting, optimizing with BYYD's platform. The Sarıyer campaign reached over 1,201,207 users and achieved a 2.49% CTR with 29,931 clicks. The Blackbruin campaign reached over 1,203,316 users, with a 2.41% CTR and 29,044 clicks.
BYYD ran a digital advertising campaign for Nutrilak to boost brand awareness and drive users to a landing page. The campaign used rich media, fullscreen, video, and retargeting with socio-demographi...c targeting in Uzbekistan. Daily manual optimization improved CTRs above targets. For example, video CTR reached 0.41%, fullscreen 0.82%, and rich media 2.12%. Clicks exceeded planned numbers in all flights, such as 11,161 actual clicks versus 10,340 planned in one video flight. The campaign outperformed planned KPIs across all formats.
BYYD helped Saltas run an advertising campaign to boost brand recognition and promote sales. The campaign used rich media and targeted users in Croatia by interests and demographics. BYYD optimized t...he campaign daily to improve results. The campaign reached 482,271 unique users and achieved a CTR of 0.84%, surpassing click and impression targets.
BYYD helped Nlb bank run a targeted advertising campaign in Serbia. The goal was to expand awareness of the bank's offers and attract users to their site. BYYD used rich media creatives, SSP optimiza...tion, and precise targeting by age, gender, and interests like education and scholarships. The campaign reached 110,225 unique users and exceeded targets for impressions and clicks, achieving a CTR of 0.86%. The results show strong performance in digital banking marketing.
BYYD ran a rich media advertising campaign for Oriflame in Serbia. The goal was to increase brand recognition and drive traffic to a product landing page. BYYD used socio-demographic and interest-bas...ed targeting, optimizing placements and creatives for best results. The campaign exceeded targets for impressions and reached thousands of unique users. The achieved click-through rate was 2.06%.
BYYD ran a RichMedia advertising campaign for Citroen AMI to promote their cars in Turkey. The campaign used interest-based targeting and a white list of apps to reach men and women aged 30-50. The c...ampaign reached over 868,059 users and generated 37,334 clicks. The average CTR was 2.16%, higher than the usual 2% for RichMedia. The campaign exceeded goals for both clicks and impressions.
BYYD ran an advertising campaign for Espumizan L. The goal was to increase brand recognition and educate users about the product. The team used fullscreen and video ads, targeting users by age, gende...r, and interests like health and nutrition. They optimized the campaign using BYYD platform data and Gemius tracking. The campaign exceeded targets for impressions and reached thousands of unique users. The average video view-through rate was 64%.
