BYYD Mobile Advertising platform: Product updates, Customer stories, and Insights | 2026 Cuspera

BYYD helped Saltas run an advertising campaign to boost brand recognition and promote sales. The campaign used rich media and targeted users in Croatia by interests and demographics. BYYD optimized t...he campaign daily to improve results. The campaign reached 482,271 unique users and achieved a CTR of 0.84%, surpassing click and impression targets.
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BYYD ran a video ad campaign for Pepsi Football in Armenia. The goal was to increase brand recognition and awareness of Pepsi products. The team used video ads with targeting based on age, gender, an...d interests like football and entertainment. They optimized placements by selecting apps with the best engagement. In month one, the campaign achieved a CTR of 0.20%. In month two, the CTR improved to 0.23%.
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BYYD ran an advertising campaign for Asus to boost brand awareness and drive traffic to a landing page. The campaign used video ads, socio-demographic and interest targeting, and focused on users age...d 18-40 in the United States. BYYD optimized the campaign using its platform data. The campaign achieved 17,602 clicks, a video-through rate of 66.35%, and a click-through rate of 1.88%. Targeting included interests like gaming, laptops, and technology.
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BYYD ran a RichMedia advertising campaign for Citroen AMI to promote their cars in Turkey. The campaign used interest-based targeting and a white list of apps to reach men and women aged 30-50. The c...ampaign reached over 868,059 users and generated 37,334 clicks. The average CTR was 2.16%, higher than the usual 2% for RichMedia. The campaign exceeded goals for both clicks and impressions.
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BYYD ran an advertising campaign for Espumizan L. The goal was to increase brand recognition and educate users about the product. The team used fullscreen and video ads, targeting users by age, gende...r, and interests like health and nutrition. They optimized the campaign using BYYD platform data and Gemius tracking. The campaign exceeded targets for impressions and reached thousands of unique users. The average video view-through rate was 64%.
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BYYD helped GreenTekPay AZ run a mobile advertising campaign to boost brand awareness and app downloads. The campaign used richmedia ads and targeted users in Baku, Absheron, and Sumqayit by demograp...hics and interests like finance and business. BYYD optimized placements for best performance. The campaign reached over 258,771 users and achieved a 2.11% CTR, surpassing the 2% average. Product awareness rose from 25.1% to 37.4% among users exposed to the ads.
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