Braze Overview
This is a summary of the comprehensive capabilities and benefits of Braze based on over 3199 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Braze, MoEngage, CleverTap, Onesignal, Leanplum, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Braze is right for your needs? Our Cuspera AI engine can evaluate how Braze fits your specific business needs, industry, and context. Get your personalized assessment report today.
Braze supports business activities such as:
- Engagement Management
- Communication Management
- Training & Onboarding
- Campaign Management
- Helpdesk Management
Braze can help you with many business goals, such as Enhance Customer Relationships, Increase Customer Life Time Value, Acquire Customers, Improve Brand Engagement, Improve ROI, etc. It can help manage these activities if you use E-Mail and Mobile for these needs. As a solution, Braze's capabilities include Personalization, Alerts: Popups & Notifications, Dashboard, etc.
Braze was founded in 2011. Financial Services Vertical is its biggest customer base.
Reviews
"With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. " - Emily Stewart
Cuspera Reviews
71 buyers and buying teams have used Cuspera to assess how well Braze solved their Mobile Marketing needs. Cuspera uses 3199 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.
Business Priorities
Enhance Customer Relationships and Increase Customer Life Time Value are the most popular business priorities peers achieved using Braze.
Use Cases
Peers recommend Engagement Management , Communication Management , Training & Onboarding , as the business use cases that they have been most satisfied while using Braze.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.80/5 ★ |
"...As consumers jump from one platform to the next, effective brands know the impact of engaging users from web to mobile and beyond. ..." Optimize Onboarding |
| engaging and following up |
4.79/5 ★ |
"...Once users were onboarded, Hosco implemented a cross-channel approach to driving re-engagement among lapsing users...." Case Study Hosco |
| Communication Management with E-Mail and Mobile |
4.97/5 ★ |
"...They also directly from targeted in-app messages to the relevant purchase page, making it simpler for users to complete their transaction, and used conversion and purchase event tracking to monitor successful transactions across a range of different currencies, supporting more accurate future segmentation...." Case Study Dots |
| sending & publishing communications |
4.96/5 ★ |
"...Diverse options to send out messaging including full-screen interstitials, sliders, modals, and news feed cards...." Peer review by Matt Chang, Sr Marketing Operations Manager, Grindr |
| Training & Onboarding with E-Mail |
4.12/5 ★ |
"...Paying attention to metrics like this can do a lot to improve campaigns over time as your team learns more about your audience s unique preferences and habits...." Case Study Dots |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.80/5 ★ |
"...As consumers jump from one platform to the next, effective brands know the impact of engaging users from web to mobile and beyond. ..." Optimize Onboarding |
|
| engaging and following up |
4.80/5 ★ |
| Communication Management with E-Mail and Mobile |
4.97/5 ★ |
"...They also directly from targeted in-app messages to the relevant purchase page, making it simpler for users to complete their transaction, and used conversion and purchase event tracking to monitor successful transactions across a range of different currencies, supporting more accurate future segmentation...." Case Study Dots |
|
| sending & publishing communications |
4.97/5 ★ |
| Training & Onboarding with E-Mail |
4.12/5 ★ |
"...Paying attention to metrics like this can do a lot to improve campaigns over time as your team learns more about your audience s unique preferences and habits...." Case Study Dots |
|
50+ more Business Use Cases
Our AI advisor, Wyz, harnessed 3199 insights from peers and experts to help you assess how these Braze use cases fit your Mobile Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Emily Stewart Head, CRM and Messaging Canva |
With Braze, we’re able to better serve the global design community quickly and at scale. The capabilities of the platform enables our flexible and creative messaging strategy, enabling us to evolve with our diverse set of users. Testimonial By Emily Stewart |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study EtermaxRead More |
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Case Study NASCARRead More |
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Case Study MercariRead More |
Frequently Asked Questions(FAQ)
for Braze
What is Braze?
What is Braze used for?
What are the top features of Braze?
Who uses Braze?
What are Braze alternatives?
Where is Braze located?
Popular Business Setting
for Braze
Top Industries
- Financial Services
- Internet
- Food & Beverages
Popular in
- Mid Market
- Enterprise
- Small Business
Peers used Braze to Enhance customer relationships and Increase customer life time value
Braze Alternatives
Peer and Expert Opinion on Features
for Braze
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (293) |
| Alerts: popups & Notifications | Read Reviews (223) |
| Dashboard | Read Reviews (36) |
| Gamification | Read Reviews (21) |
| Templates | Read Reviews (16) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (293) |
| Alerts: popups & Notifications | Read Reviews (223) |
| Dashboard | Read Reviews (36) |
| Gamification | Read Reviews (21) |
| Templates | Read Reviews (16) |
IT and Other Capabilities
for Braze
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (82) |
| Data Import | Read Reviews (175) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (82) |
| Data Import | Read Reviews (175) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (57) |
| 24/7 Support | Read Reviews (238) |
| Phone Support | Read Reviews (23) |
| Chat Support | Read Reviews (24) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (57) |
| 24/7 Support | Read Reviews (238) |
| Phone Support | Read Reviews (23) |
| Chat Support | Read Reviews (24) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (31) |
| Analytics | Read Reviews (151) |
| Custom Reports | Read Reviews (286) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (31) |
| Analytics | Read Reviews (151) |
| Custom Reports | Read Reviews (286) |
Software Failure Risk Guidance
?for Braze
Overall Risk Meter
Top Failure Risks for Braze
Vendor Profile Details
HQ Location
330 W 34th Street, 18th Floor, New York, New York 10001, US
Employees
251-500
Social
Financials
SERIES E
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