bombora: Product updates, Customer stories, and Insights | 2026 Cuspera

IBM used LinkedIn and Bombora to improve targeting for Watson Analytics. They wanted more leads at a lower cost. Bombora identified companies showing interest in IBM topics. Neo@Ogilvy used LinkedIn ...Sponsored Content and Account Targeting to reach these companies. This approach cut cost-per-registration by 41% compared to previous methods. It also delivered a 19% lower cost-per-registration than targeting only social media professionals.
Show More..

Bombora's Company Surge data helped Cloudera cut cost per website landing in half. Cloudera used a predictive model with two years of historical intent data and 95 topics. The model reached 98% accur...acy in predicting interest and message delivery. Cloudera achieved 50% target-industry engagement and improved reach of target accounts by 96%. The solution drove better digital marketing and account-based marketing results.
Show More..

Bombora’s B2beacon™ helped AppFolio improve ABM campaign results. AppFolio saw a 27% increase in account penetration and a 25% rise in account saturation compared to their old ABM platform. Click-thr...ough rates grew 2.5 times, and video completion rates were higher than before. B2beacon™ also cut CPM costs by 27%. AppFolio gained better control and reporting for their campaigns.
Show More..

Bombora’s Company Surge Intent data helped Inbox Insight target the right accounts. 47.9% of 15,295 target accounts showed intent signals, with large organizations driving a 93% increase over baselin...e. Inbox Insight exceeded KPIs, generating 859 MQLs and 454,686 impressions in two months. Leads showing intent rose by 34.9%, and high-intent research activity grew 73%. Bombora’s Planning and Measurement Suite improved lead quality and campaign focus.
Show More..

Bombora's Company Surge Intent data helped IBM target businesses interested in Watson Analytics. IBM combined this data with LinkedIn's Sponsored Content and Account Targeting tools. This Account Bas...ed Marketing approach led to a 41% lower cost-per-registration compared to previous tactics. Bombora identified 12,000 businesses interested in four key topics and another 40,000 in at least one topic. The campaign also achieved a 19% lower cost-per-registration than another Q4 tactic targeting social media professionals.
Show More..

Bombora’s B2B data helped iT1 speed up revenue generation. iT1 used Bombora to segment and prioritize leads, target messaging, and get a full view in Salesforce. Sales teams focused on high-intent pr...ospects, not cold outreach. Campaigns launched faster. Partner target lists were built in hours, not days. Sales and marketing teams worked together better with real-time insights.
Show More..