Customer stories

Product Business Settings

bombora is popular in Marketing And Advertising, Computer Software industries and is widely used by Mid Market.

bombora Product Overview

Bombora provides comprehensive, privacy-compliant Intent data. Businesses ready to buy are identified before competitors.

How satisfied the customers are with bombora use-cases

Reviews

"...It was great for our crawl, walk, run approach to shifting to ABM...." Peer review by Parker O'Very, Marketing Operations Manager, Impartner Software

bombora Customer Insights, Testimonials and Case Studies

IBM - Information Technology And Services

IBM used LinkedIn and Bombora to improve targeting for Watson Analytics. They wanted more leads at a lower cost. Bombora identified companies showing interest in IBM topics. Neo@Ogilvy used LinkedIn ...Sponsored Content and Account Targeting to reach these companies. This approach cut cost-per-registration by 41% compared to previous methods. It also delivered a 19% lower cost-per-registration than targeting only social media professionals.

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Cloudera - Information Technology And Services - Large

Bombora's Company Surge data helped Cloudera cut cost per website landing in half. Cloudera used a predictive model with two years of historical intent data and 95 topics. The model reached 98% accur...acy in predicting interest and message delivery. Cloudera achieved 50% target-industry engagement and improved reach of target accounts by 96%. The solution drove better digital marketing and account-based marketing results.

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AppFolio - Real Estate - Large

Bombora’s B2beacon™ helped AppFolio improve ABM campaign results. AppFolio saw a 27% increase in account penetration and a 25% rise in account saturation compared to their old ABM platform. Click-thr...ough rates grew 2.5 times, and video completion rates were higher than before. B2beacon™ also cut CPM costs by 27%. AppFolio gained better control and reporting for their campaigns.

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Inbox Insight - Marketing And Advertising - Medium

Bombora’s Company Surge Intent data helped Inbox Insight target the right accounts. 47.9% of 15,295 target accounts showed intent signals, with large organizations driving a 93% increase over baselin...e. Inbox Insight exceeded KPIs, generating 859 MQLs and 454,686 impressions in two months. Leads showing intent rose by 34.9%, and high-intent research activity grew 73%. Bombora’s Planning and Measurement Suite improved lead quality and campaign focus.

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IBM - Information Technology And Services - Very Large

Bombora's Company Surge Intent data helped IBM target businesses interested in Watson Analytics. IBM combined this data with LinkedIn's Sponsored Content and Account Targeting tools. This Account Bas...ed Marketing approach led to a 41% lower cost-per-registration compared to previous tactics. Bombora identified 12,000 businesses interested in four key topics and another 40,000 in at least one topic. The campaign also achieved a 19% lower cost-per-registration than another Q4 tactic targeting social media professionals.

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iT1 - Information Technology And Services - Large

Bombora’s B2B data helped iT1 speed up revenue generation. iT1 used Bombora to segment and prioritize leads, target messaging, and get a full view in Salesforce. Sales teams focused on high-intent pr...ospects, not cold outreach. Campaigns launched faster. Partner target lists were built in hours, not days. Sales and marketing teams worked together better with real-time insights.

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What does Bombora do?

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Peers used bombora for account management and engaging and following up

bombora Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.81/5

Read Reviews (2)
Analytics

4.75/5

Read Reviews (35)
Custom Reports

4.64/5

Read Reviews (14)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.81/5

Read Reviews (2)
Analytics

4.75/5

Read Reviews (35)
Custom Reports

4.64/5

Read Reviews (14)

Software Failure Risk Guidance

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for bombora

Overall Risk Meter

Low Medium High

Top Failure Risks for bombora

Bombora, Inc News

Product
 

Bombora Expands B2beacon, Establishing a New Standard for B2B Campaign Measurement - PR Newswire

Bombora has expanded its B2beacon campaign measurement solution, enhancing visibility and accuracy across major ad platforms like DV360 and Amazon DSP. B2beacon now offers precise account-level insights, leveraging Bombora's B2B identity graph to improve measurement for complex B2B marketing. This expansion enables advertisers to evaluate campaign performance more effectively, addressing the unique challenges of B2B advertising.

Partnership
 

StackAdapt Expands ABM Ecosystem With New Integrations From Bombora, Lead Forensics, and Leadspace - Business Wire

StackAdapt and Bombora have expanded their integration, allowing B2B marketers to access Bombora's digital audiences directly through StackAdapt's platform. This partnership enhances campaign efficiency, targeting, and conversion by providing limitless audience customization, omnichannel execution, and account-level measurement. The integration aims to improve the precision and scalability of B2B marketing campaigns.

Product
 

Bombora Debuts Curated Ecosystem Audiences - Demand Gen Report

Bombora has launched Curated Ecosystem Audiences, enhancing its B2B digital audience solutions. This new offering allows advertisers to access specialized, partner-powered audience segments using Bombora's high-value B2B data. Initial partners include Crunchbase, Definitive Healthcare, HG Insights, and G2. The solution offers unmatched intelligence, omnichannel activation, and flexibility for advertisers, aiming to improve targeting precision and ROI.

Product
 

RelPro Intregrates with Bombora

RelPro Intregrates with Bombora

Bombora, Inc Profile

Company Name

Bombora, Inc

Company Website

https://bombora.com/

HQ Location

419 Park Ave South, 12th Floor, New York, New York 10016, US

Employees

51-100

Social

Financials

PRIVATE