Real-World Case Studies and Customer Success Stories with Bitly

Hermes Parcelnet wanted to make shipment tracking easier for their customers. They used Bitly’s API to replace long URLs with custom short links in SMS messages. This helped them send more branded an...d clear messages. Customers could now access all tracking information directly from the short links. This made the tracking experience better for everyone.
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Vissla is an eCommerce shop. They wanted a better way to track marketing campaigns across many channels. They used Bitly Campaigns to see all their marketing activities in one dashboard. This helped ...them optimize content and spending. They could also track results from every channel in real time.
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Bitly Campaigns helped Vissla to build a comprehensive view across every channel and track results from every channel in real-time like never before.

AC Lens used Bitly's mobile deep links for SMS campaigns. They saw a 106% higher conversion rate on SMS compared to email. This helped them save character count in messages and improve customer engag...ement.
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The University of Edinburgh has over 54,000 students and faculty and manages about 1,500 websites. They found it hard to keep a strong brand identity and secure every link shared. They chose Bitly to... help brand their short links and make sharing easier. Bitly also helped them teach digital literacy skills to students. The marketing team can now brand every touchpoint, rely less on IT, and measure link engagement.
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Hustle used Bitly to track SMS campaign performance, demonstrating a return on investment with detailed analytics and link tracking.

Specialized makes bikes and accessories. They use SMS to help keep riders safe. Their helmets can text for help if there is a crash. Specialized uses Bitly to send short, trusted links in these messa...ges. They connect their custom domain to Bitly and use the Bitly API. This helps them build their brand and send clear messages when needed most.
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Allied Universal is a security and facility services company. They needed help managing and measuring their social media campaigns. They used Bitly to organize campaigns and create UTM-enabled short ...links. Bitly helped them reduce the time spent looking for data. Bitly also helped protect and maintain their brand with secure links.
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