Real-World Case Studies and Customer Success Stories with Bitly

Vissla used Bitly Campaigns to track marketing campaigns across many channels. The team got a dashboard to see all marketing... activities in one place. They could optimize content and spending with a big-picture view of analytics. Real-time tracking let them see results from every channel. Bitly Campaigns helped Vissla manage multichannel marketing more easily.
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AC Lens used Bitly’s mobile deep links to improve its SMS campaigns. They integrated Bitly with Twilio to send personalized... links to customers. This saved space in messages for more branded content. AC Lens saw a 106% higher conversion rate from SMS compared to email. The solution made ordering contact lenses easier for customers.
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Hermes Parcelnet used Bitly’s API to improve shipment tracking for customers. They replaced long URLs in SMS messages with custom... branded short links. This made tracking easier and messages more informative. Customers now get direct access to shipment information through Bitly links. The change helped Hermes deliver a better branded experience to millions of users.
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Bitly GPT helped XE Media Association manage hundreds of branded short links for institutional podcast members. Before, the team spent... too much time switching between tools and searching for links. With Bitly's AI integration in ChatGPT, they now create, find, and track links in one place. This saves 10–15 minutes on routine tasks and gives instant access to click data. XE Media can now focus more on supporting members and growing their podcast community.
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Inovar Communications used Bitly’s ChatGPT integration to automate bulk link creation for its magazines and newsletters. Manual link building once... took up to half a day, but now takes about two hours. The integration ensures every advertiser gets accurate, timely performance reports. Consistent link structures and fast analytics help Inovar deliver clear campaign results. This saves time and builds stronger relationships with advertisers.
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Bitly helped the University of Edinburgh manage over 1,500 websites and maintain a strong brand identity. The university used Bitly... to brand every link shared across its channels. This reduced their reliance on the IT department. The marketing team could also measure link engagement. Bitly supported digital literacy skills for students.
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Bitly Assist helped Pasado’s Safe Haven save hours on monthly reporting. The small marketing team used to spend half a... day, twice a month, manually pulling analytics for leadership. With Bitly Assist, they now get instant answers to reporting questions, freeing up time for advocacy and animal welfare work. The team can quickly analyze engagement across campaigns and respond to stakeholder requests in minutes. This shift lets them focus more on their mission to end animal cruelty.
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Specialized uses Bitly to send SMS messages that can help save lives. Their ANGi-equipped helmets detect crashes and automatically text... for help. Specialized connects their custom domain to Bitly and uses the API to send trusted, branded short URLs in SMS. This makes their messages clear and easy to trust. Bitly helps Specialized build their brand with every message.
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Hustle used Bitly to help its clients measure ROI on SMS campaigns. By integrating Bitly, Hustle enabled branded short links... and provided conversion data. Clients gained better insight into campaign performance. Bitly's analytics tools helped keep brands visible in SMS communications. This improved how Hustle's clients track and prove the impact of their messaging.
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Allied Universal uses Bitly to manage and measure social media campaigns. The company needed a way to organize campaigns and... create UTM-enabled short links. Bitly helps Allied Universal reduce time spent searching for campaign data. The platform also protects and maintains the Allied Universal brand with secure, reliable links. Bitly provides a centralized solution for tracking and optimizing social media investments.
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