Amazon Advertising Overview
This is a summary of the comprehensive capabilities and benefits of Amazon Advertising based on over 1083 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Amazon Advertising, Opteo, Project Agora, Innovid, LiveIntent, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Amazon Advertising is right for your needs? Our Cuspera AI engine can evaluate how Amazon Advertising fits your specific business needs, industry, and context. Get your personalized assessment report today.
Amazon Advertising supports business activities such as:
- Advertisement
- Sending & Publishing Communications
- Campaign Management
- Engagement Management
- Digital Marketing
Amazon Advertising can help you with many business goals, such as Acquire Customers, Build Brand Awareness, Increase Sales & Revenue, Improve ROI, Launch New Products, etc. It can help manage these activities if you use Review Sites Amazon and Website for these needs. As a solution, Amazon Advertising's capabilities include SEM, SEO, and Dashboard.
Amazon Advertising was founded in 1994. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"...Amazon Advertising reported $10.1 billion in revenue for 2018, which was up 95% year-over-year...." Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Amazon Advertising solved their Advertising needs. Cuspera uses 1083 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.
Business Priorities
Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using Amazon Advertising.
Use Cases
Peers recommend Advertisement , Sending & Publishing Communications , Campaign Management , as the business use cases that they have been most satisfied while using Amazon Advertising.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Advertisement with Review Sites and Amazon |
4.42/5 ★ |
"...Amazon Advertising reported $10.1 billion in revenue for 2018, which was up 95% year-over-year...." Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival |
| Sending & Publishing Communications with Review Sites, Amazon and Website |
4.78/5 ★ |
"...The cloud service which leads only pay elwhat you use We can send the bulk email once to customers Its a best solution for management and integrations process...." Peer review by User |
| Campaign Management with Review Sites and Amazon |
4.59/5 ★ |
"...Advertisers have access to product-driven campaign management at scale...." Martech Spotlight: How Kenshoo does digital commerce ad management |
| campaign analytics |
3.63/5 ★ |
"...Bing Ads API Manage ads accounts, keywords, ad groups, create new campaigns, get reports Free Easy AdSense API Get AdSense earning reports, manage ads Free Easy Local Search API ..." Top 10 Best Ads APIs: AdWords, Facebook, Amazon, and Others |
| campaign monitoring |
3.45/5 ★ |
"...Within the Seller Central portal you ll find the Campaign Manager, a central hub for managing your Amazon advertising campaigns, as well as Advertising Reports, both valuable tools for monitoring your campaign performance and optimizing your campaigns for success. ..." Amazon Analytics: Seller s Guide to Seller Analytics Tools |
| PEER EXPERIENCES | |
|---|---|
| Advertisement with Review Sites and Amazon |
4.42/5 ★ |
"...Amazon Advertising reported $10.1 billion in revenue for 2018, which was up 95% year-over-year...." Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival |
|
| Sending & Publishing Communications with Review Sites, Amazon and Website |
4.78/5 ★ |
"...The cloud service which leads only pay elwhat you use We can send the bulk email once to customers Its a best solution for management and integrations process...." Peer review by User |
|
| Campaign Management with Review Sites and Amazon |
4.59/5 ★ |
"...Advertisers have access to product-driven campaign management at scale...." Martech Spotlight: How Kenshoo does digital commerce ad management |
|
| campaign analytics |
4.59/5 ★ |
| campaign monitoring |
4.59/5 ★ |
25+ more Business Use Cases
Our AI advisor, Wyz, harnessed 1083 insights from peers and experts to help you assess how these Amazon Advertising use cases fit your Advertising needs.
Frequently Asked Questions(FAQ)
for Amazon Advertising
What is Amazon Advertising?
What is Amazon Advertising used for?
What are the top features of Amazon Advertising?
Who uses Amazon Advertising?
What are Amazon Advertising alternatives?
Where is Amazon Advertising located?
Popular Business Setting
for Amazon Advertising
Top Industries
- Marketing and Advertising
- Consumer Services
- Financial Services
Popular in
- Mid Market
- Small Business
- Large Enterprise
Peers used Amazon Advertising to Acquire customers and Build brand awareness
Amazon Advertising Alternatives
Peer and Expert Opinion on Features
for Amazon Advertising
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (30) |
| SEO | Read Reviews (8) |
| Dashboard | Read Reviews (5) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| SEM | Read Reviews (30) |
| SEO | Read Reviews (8) |
| Dashboard | Read Reviews (5) |
IT and Other Capabilities
for Amazon Advertising
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (10) |
| Data Import | Read Reviews (44) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (10) |
| Data Import | Read Reviews (44) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (20) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (2) |
| Phone Support | Read Reviews (4) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (20) |
| Email Support | Read Reviews (3) |
| Chat Support | Read Reviews (2) |
| Phone Support | Read Reviews (4) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (7) |
| Analytics | Read Reviews (27) |
| Custom Reports | Read Reviews (56) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (7) |
| Analytics | Read Reviews (27) |
| Custom Reports | Read Reviews (56) |
Software Failure Risk Guidance
?for Amazon Advertising
Overall Risk Meter
Top Failure Risks for Amazon Advertising
Vendor Profile Details
HQ Location
Seattle, Washington
Employees
10001+
Social
Financials
IPO
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