Amazon Advertising Overview

This is a summary of the comprehensive capabilities and benefits of Amazon Advertising based on over 1083 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Amazon Advertising, Opteo, Project Agora, Innovid, LiveIntent, etc., all belong to a category of solutions that help Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Amazon Advertising is right for your needs? Our Cuspera AI engine can evaluate how Amazon Advertising fits your specific business needs, industry, and context. Get your personalized assessment report today.

Amazon Advertising supports business activities such as:

  • Advertisement
  • Sending & Publishing Communications
  • Campaign Management
  • Engagement Management
  • Digital Marketing

Amazon Advertising can help you with many business goals, such as Acquire Customers, Build Brand Awareness, Increase Sales & Revenue, Improve ROI, Launch New Products, etc. It can help manage these activities if you use Review Sites Amazon and Website for these needs. As a solution, Amazon Advertising's capabilities include SEM, SEO, and Dashboard.

Amazon Advertising was founded in 1994. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...Amazon Advertising reported $10.1 billion in revenue for 2018, which was up 95% year-over-year...." Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Amazon Advertising solved their Advertising needs. Cuspera uses 1083 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Advertising needs.

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using Amazon Advertising.

Other priorities:

  • Increase Sales & Revenue
  • Improve ROI
  • Launch New Products
  • Grow Market Share
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Establish Thought Leadership
  • Increase Customer Life Time Value
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Sending & Publishing Communications , Campaign Management , as the business use cases that they have been most satisfied while using Amazon Advertising.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Review Sites and Amazon

4.42/5

Read Reviews (643)

"...Amazon Advertising reported $10.1 billion in revenue for 2018, which was up 95% year-over-year...." Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival
Sending & Publishing Communications with Review Sites, Amazon and Website

4.78/5

Read Reviews (15)

"...The cloud service which leads only pay elwhat you use We can send the bulk email once to customers Its a best solution for management and integrations process...."
Campaign Management with Review Sites and Amazon

4.59/5

Read Reviews (12)

"...Advertisers have access to product-driven campaign management at scale...." Martech Spotlight: How Kenshoo does digital commerce ad management
campaign analytics

3.63/5

Read Reviews (1)

"...Bing Ads API Manage ads accounts, keywords, ad groups, create new campaigns, get reports Free Easy AdSense API Get AdSense earning reports, manage ads Free Easy Local Search API ..."
campaign monitoring

3.45/5

Read Reviews (1)

"...Within the Seller Central portal you ll find the Campaign Manager, a central hub for managing your Amazon advertising campaigns, as well as Advertising Reports, both valuable tools for monitoring your campaign performance and optimizing your campaigns for success. ..."
PEER EXPERIENCES
Advertisement with Review Sites and Amazon

4.42/5

Read Reviews (643)

"...Amazon Advertising reported $10.1 billion in revenue for 2018, which was up 95% year-over-year...." Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival
Sending & Publishing Communications with Review Sites, Amazon and Website

4.78/5

Read Reviews (15)

"...The cloud service which leads only pay elwhat you use We can send the bulk email once to customers Its a best solution for management and integrations process...." Peer review by User
Campaign Management with Review Sites and Amazon

4.59/5

Read Reviews (12)

"...Advertisers have access to product-driven campaign management at scale...." Martech Spotlight: How Kenshoo does digital commerce ad management
campaign analytics

4.59/5

Read Reviews (1)

campaign monitoring

4.59/5

Read Reviews (1)

25+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1083 insights from peers and experts to help you assess how these Amazon Advertising use cases fit your Advertising needs.

Frequently Asked Questions(FAQ)

for Amazon Advertising

What is Amazon Advertising?

Amazon Advertising is an ad solution that helps to find, attract, and engage millions of Amazon customers at every stage of their journey. It helps to build brand awareness and increase sales and revenue.

What is Amazon Advertising used for?

Amazon Advertising is a Advertising Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Sending & Publishing Communications and Campaign Management .

What are the top features of Amazon Advertising?

SEM, SEO and Dashboard are some of the top features of Amazon Advertising.

Who uses Amazon Advertising?

Amazon Advertising is used by Marketing And Advertising, Consumer Services and Financial Services among other industries.

What are Amazon Advertising alternatives?

Opteo, Project Agora, Innovid and LiveIntent are popular alternatives for Amazon Advertising.

Where is Amazon Advertising located?

Amazon Advertising is headquartered at Seattle, Washington.

Popular Business Setting

for Amazon Advertising

Top Industries

  • Marketing and Advertising
  • Consumer Services
  • Financial Services

Popular in

  • Mid Market
  • Small Business
  • Large Enterprise

Peers used Amazon Advertising to Acquire customers and Build brand awareness

Peer and Expert Opinion on Features

for Amazon Advertising

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEM

3.39/5

Read Reviews (30)
SEO

4.47/5

Read Reviews (8)
Dashboard

3.75/5

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
SEM

3.39/5

Read Reviews (30)
SEO

4.47/5

Read Reviews (8)
Dashboard

3.75/5

Read Reviews (5)

IT and Other Capabilities

for Amazon Advertising

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.11/5

Read Reviews (10)
Data Import

4.05/5

Read Reviews (44)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.11/5

Read Reviews (10)
Data Import

4.05/5

Read Reviews (44)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.62/5

Read Reviews (20)
Email Support

4.07/5

Read Reviews (3)
Chat Support

3.74/5

Read Reviews (2)
Phone Support

2.71/5

Read Reviews (4)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.62/5

Read Reviews (20)
Email Support

4.07/5

Read Reviews (3)
Chat Support

3.74/5

Read Reviews (2)
Phone Support

2.71/5

Read Reviews (4)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.98/5

Read Reviews (7)
Analytics

4.20/5

Read Reviews (27)
Custom Reports

4.07/5

Read Reviews (56)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.98/5

Read Reviews (7)
Analytics

4.20/5

Read Reviews (27)
Custom Reports

4.07/5

Read Reviews (56)

Software Failure Risk Guidance

?

for Amazon Advertising

Overall Risk Meter

Low Medium High

Top Failure Risks for Amazon Advertising

Vendor Profile Details

Company Name

Amazon

Company Website

https://www.amazon.com/

Year Founded

1994

HQ Location

Seattle, Washington

Employees

10001+

Social

Financials

IPO