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Compare Innovid vs Amazon Advertising

Comparison Summary

For Innovid vs Amazon Advertising comparison, Our AI algorithm looked at 1600 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Innovid and Amazon Advertising to solve their respective business needs.

Pros and cons of Innovid and Amazon Advertising

Innovid is more suited to businesses that require Advertisement with Mass Media and Engagement Management with Video where as Amazon Advertising is focused towards Advertisement with Review Sites and Communication Management with Review Sites .

logo Innovid

Focus area

Innovid is better than Amazon Advertising for

Software Failure Risk

  • medium

logo Amazon Advertising

Focus area

Software Failure Risk

  • medium

About

Independent Advertising and Analytics Platform

Amazon Advertising

Age

1994

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

35

61

Total Goals
(we found evidences for)

11

12

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up



competitive intelligence


communication management

sending & publishing communications


sales document management

proposal & quote management


social media management

social media analytics




campaign management


workflow management


relationship marketing


training & onboarding



content management

searching for content




customise loyalty program


loyalty management

customise loyalty program


promotion management


products & pricelist management


Top Goals

Goals Achieved

  • Improve brand engagement

  • Acquire customers

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Build brand awareness

  • Improve efficiency

  • Improve digital and social presence

  • Enhance customer relationships

  • Launch new products

  • Increase sales & revenue

  • See 8 more
  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve ROI

  • Launch new products

  • Grow market share

  • Improve brand engagement

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Establish thought leadership

  • Increase customer life time value

  • See 9 more

Top Channels

Channels Used

  • review sites

  • Amazon

  • website

  • display advertisement

  • social media

  • video

  • promotions

  • Facebook

  • offline

  • user generated content

  • blogs

  • phone calls

  • point of sale

  • e-mail

  • mass media

  • television

  • Twitter

  • mobile

  • mobile app

  • coupons

  • eBay

  • events

  • trade shows

  • games

  • Doubleclick

  • LinkedIn

  • Instagram

  • on premises

  • Pinterest

  • movies

  • chat

  • Snapchat

  • omnichannel

  • See 30 more
  • review sites

  • Amazon

  • website

  • display advertisement

  • social media

  • video

  • promotions

  • Facebook

  • offline

  • user generated content

  • blogs

  • phone calls

  • point of sale

  • e-mail

  • mass media

  • television

  • Twitter

  • mobile

  • mobile app

  • coupons

  • eBay

  • events

  • trade shows

  • games

  • Doubleclick

  • LinkedIn

  • Instagram

  • on premises

  • Pinterest

  • movies

  • chat

  • Snapchat

  • omnichannel

  • See 30 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting