Account engagement platform for B2B organizations to achieve predictable revenue growth
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6sense revenue intelligence platform for ABM, AI sales intelligence, and pipeline orchestration
6sense is an account-based marketing platform and revenue intelligence software that unifies buyer intent data, predictive analytics, and execution to help teams find in-market accounts, prioritize outreach, and run omni-channel programs. Powered by the Signalverse™ and 6AI™, it reveals the dark funnel, supports web deanonymization, and aligns marketing and sales around account prioritization, predictive lead scoring, and next-best actions. The result: more precise targeting, higher-quality pipeline, and faster time-to-value for enterprise and mid-market teams.
Top features
Buyer intent data & dark-funnel visibility. Aggregates anonymous B2B web activity, advertising bidstream data, and partner intent streams; filters signals to illuminate real demand.
Web deanonymization and account matching. Identify visiting accounts and unify CRM/MAP/web activity to map complete buyer journeys.
6AI predictive analytics. Buying-stage scoring, predictive lead scoring, and account prioritization to focus on the 10% of accounts in-market.
Intelligent workflows. Drag-and-drop orchestration for ads, email, web, and sales engagement; dynamic audience updates based on live signals.
AI email agents. Brand-safe, conversational email at scale for inbound qualification, re-engagement, and scheduling—under human supervision.
Sales copilot. AI-guided summaries and recommended next steps so sellers can act quickly with personalized outreach.
Account-based advertising. Native display advertising plus orchestrated activation to LinkedIn and Google improve programmatic advertising reach and control.
Reporting & analytics. Account progression and pipeline impact, with segment performance and funnel insights.
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Top use-cases
ABM programs. Build dynamic audience segments, personalize by buying stage and intent keywords, and prove impact on pipeline.
Outbound sales automation. Surface hot accounts, acquire key personas from the B2B database, and personalize with AI Writer and Email Agents.
Deal acceleration. Time content and sales actions to stage changes; use predictive analytics and account intelligence.
Customer expansion. Detect cross-sell/upsell signals across install base; run coordinated programs.
Inbound marketing automation. Enrich forms with Smart Form Fill; run intelligent journeys that reflect buyer behavior.
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Value proposition to different roles
CMOs & marketing leaders. Orchestrate revenue marketing and measure account-based KPIs that tie directly to opportunity creation and win rates.
Demand gen & ABM managers. Use dynamic audience segments, programmatic advertising, and predictive analytics to convert dark-funnel research into pipeline.
Sales leaders & BDRs. Act on account prioritization dashboards, AI summaries, and verified direct dials/emails to reach full buying groups.
RevOps & marketing ops. Standardize data, automate enrichment and routing, and keep systems in sync with Intelligent Workflows.
Executives. End-to-end visibility from anonymous research to revenue with clear time-to-value.
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Capability evolution
6sense evolved from predictive insights to prescriptive execution: Signalverse + 6AI for buying-stage scoring → omni-channel Intelligent Workflows → AI Email Agents and seller copilots. A defining aspect is the composition of the dark funnel—anonymous B2B web activity, bidstream signals, and partner provenance aggregated into actionable buyer intent. Acquisitions (e.g., technographics/sales signals and AI pipeline planning) strengthened integrated engagement across channels, while native display capabilities supplement third-party activation.
Market footprint: who uses 6sense
Public customer stories span software & technology, financial services, healthcare, manufacturing, and marketing & advertising. Representative names include Reltio, JAGGAER, Sumo Logic, FullStory, Ivanti, and Sage. The vertical distribution below is derived strictly from the case-studies dataset and shown as percentages.
6sense Customer wins, Customer success stories, Case studies
6sense Customers Redefine AI-Driven Revenue Execution at Breakthrough 2025 - Business Wire
6sense hosted its annual Breakthrough 2025 customer conference, showcasing AI-driven innovations like RevvyAI and agent-powered workflows. The event highlighted customer success stories, including Ri...thum's rapid sales adoption and Simpro's AI Email Agents deployment. New platform features include AI agents for account qualification and real-time meeting booking, enhancing GTM execution efficiency.
FireMon used 6sense Intelligent Workflows to improve its marketing and sales alignment. Before 6sense, FireMon had trouble engaging high-intent accounts and underused its technology. With 6sense, Fir...eMon launched personalized, omni-channel campaigns. This led to a 34% ad click-through rate, a 50% increase in buyer engagement, and daily 6sense logins by all sellers. FireMon also saw better teamwork and campaign results.
6sense helped Marathon Health improve their marketing and sales process. Before 6sense, Marathon Health missed inbound requests and had gaps in qualifying leads. With 6sense's AI-powered Email Agents..., they created more pipeline and better engagement. Marathon Health generated $66 million in net-new pipeline and saw 211% growth in in-market buying. They also made $4.5 million in pipeline from Email Agents.
Clari used 6sense Display Ads to re-engage lost accounts. They wanted to win back business that was previously lost. 6sense helped Clari target these accounts with display ads. 79% of accounts clicke...d on the ads. 93% of accounts engaged with the ads. Clari generated $1.1 million in pipeline from five qualified meetings.
Coveo used 6sense to fix problems with fragmented data and lead-based processes. Before 6sense, their sales and marketing teams were not working together. With 6sense, Coveo aligned their teams and f...ocused on high-value accounts. They built a data-driven ABM strategy. This helped them improve targeting and work better together.
YuLife used 6sense to expand into the US market. They wanted to change adviser relationships from transactional to consultative. With 6sense, YuLife tripled their total addressable market. They nearl...y doubled their close rates. Partners used data-driven insights to have better, high-converting engagements. 6sense helped YuLife grow and reach more customers.
Account Identification: A 6sense Superpower for B2B Companies
Frequently Asked Questions(FAQ)
for 6sense
What is 6sense?
6sense is an account based Orchestration Platform used by marketing, sales and revenue teams to take a data-driven approach in understanding customer needs. It helps the organizations personalize and design a multi-touch campaign by harnessing Artificial Intelligence (AI)I, Big data and Machine Learning (ML) capabilities.
The primary features of the platform include insights into customer journey, lead generation, integration with CRM systems, predictive modelling, product recommendations and lead scoring. It also provides fragmented data to focus on different segments of the market.
The AI based tool maps intent signals from all the channels and help the revenue team identify, prioritize and engage right traffic. Using the predictive analytics and lead scoring mechanism, the software gathers data on prospective leads, analyses needs and predicts customer behavior across different stages of the customer journey.
Where is 6sense located?
6sense is headquartered at
450 Mission Street, Suite 201 San Francisco, CA, 94107.
How does 6sense address your Account Management Challenges?
6sense provides account intelligence, marketing and sales alignment, and campaign execution capabilities for account-based marketing (ABM). The platform helps organizations identify in-market prospects, target specific accounts at various stages of the sales funnel, and measure campaign effectiveness. The platform relies on clean and relevant data for optimal performance.
How does 6sense address your Engagement Management Challenges?
6sense Engagement Management capabilities provide insights into buyer journey, allowing B2B organizations to identify engaged prospects and prioritize accounts.
This platform offers a comprehensive view of account engagement, encompassing both leads and contacts.
A limitation is that anonymous engagement can hinder accurate identification and contact information retrieval.
"...I want to add value to tell the partners what is a good reason to reach out and engage on a security project...."
Peer review from Hospital & Health Care
What benefits does 6sense offer for Advertisement?
The platform enables targeted digital advertising campaigns based on account-based marketing principles. This allows marketers to reach specific accounts and individuals at various stages of the buying cycle with pertinent content. While the platform supports several advertising features, it lacks the ability to easily use UTMs for ads.
"...Create Pertinent Ads 6sense s predictive intelligence capability gives marketers info on where leads are in the purchasing journey, and determines which accounts and contacts to target, at what time, and with what type of content...."
Peer review from Featured Customers
How can 6sense optimize your Lead Qualification Workflow?
The system provides lead qualification capabilities by analyzing firmographic and technographic data, allowing for segmentation of target accounts and prediction of buying likelihood. This data is used to tailor messaging for higher engagement. The system lacks the ability to provide direct contact information for every contact at a company.
What Are the key features of 6sense for Generation Of New Leads?
6sense generates new leads by identifying prospects at all stages of the sales funnel, leveraging a private network of intent interactions. The platform helps revenue teams gain insights into buyer behavior to generate opportunities, increase deal size, and win more often. 6sense has limitations in finding new prospects with limited information.
Established competitors include Demandbase One, ZoomInfo, and Terminus ABM platform, with additional players across intent data, advertising, and orchestration. 6sense differentiates with dark-funnel visibility (web + bidstream), predictive analytics, native display advertising, and an extensive partner ecosystem.
Competitive matrix (evidence-based; cells without proof marked “Not mentioned in provided data”).
Integrations & partner ecosystem: connect your stack with 6sense
6sense maintains a partner marketplace that spans CRM/MAP, advertising, sales engagement, analytics, website experience, gifting, and data providers—supporting upstream data ingress and downstream activation. Examples include ABM activation (Folloze, Metadata), sales engagement (Outreach, Salesloft, Salesvue), conversational marketing (Qualified, Conversica), analytics/experience (Contentsquare, HockeyStack), and CRM (Pipedrive).
Partner complexity. Several categories (ABM activation, sales engagement, marketing data intelligence) have multiple overlapping partners, so buyers weigh depth, fit, redundancy, and governance. Single-partner categories (e.g., DAM, CRO) are simpler but offer less optionality for multi-vendor resilience. The breadth and overlap reflect a mature ecosystem with choices for different operating models.
6sense integrates with a wide range of software applications through its robust data import and export capabilities.
Indicative pricing structure based on locked packaging and licensing cues (not a quote)
Tier
Buying segment (typical)
Pricing model
Free (Sales Intelligence) — includes 50 data credits/month (company/people search, sales alerts, list builder, Chrome extension)
Individuals / small teams piloting contact discovery and hot-account monitoring
Free; usage gated by monthly data credits (N/A for currency)
Sales Intelligence + Data Credits
SMB to mid-market teams needing scaled contact acquisition and account insights
Per-user (seats) + data credits add-on; additional modules via add-ons (exact price N/A)
Sales Intelligence + Predictive AI
Mid-market to enterprise teams prioritizing buying-stage prediction and copilot features
Per-user (seats) + predictive AI add-on; optional data credits; orchestration add-on (exact price N/A)
Notes: Structure inferred strictly from locked packaging and module-gating cues (e.g., free tier with 50 data credits/month; add-ons for credits and predictive AI). Exact currency amounts are not available in locked data.
ROI insights
Customer narratives highlight efficiency and time-to-value: “AI Email Agents have saved us 1,098 hours of BDR time,” while others cite improved pipeline velocity and stronger engagement from stage-aware programs.
What’s new at 6sense
Intelligent workflows. A unified canvas that turns AI signals into automated actions across ads, email, web, and sales—simplifying execution and improving buyer engagement.
Awards
6sense Named a Leader in Independent Evaluation of Revenue Marketing Platforms for B2B - Yahoo Finance
6sense has been recognized as a Leader in the Forrester WaveTM: Revenue Marketing Platforms For B2B, Q1 2026 report. The evaluation highlights 6sense's AI-powered platform, which unifies marketing and sales engagement through predictive workflows. 6sense received top scores in 14 criteria, including data and adaptive workflows, and is praised for its strategic integration and pipeline improvements.
Awards
6sense Named Among the Fastest-Growing Companies in North America on the 2025 ...
6sense has been recognized on the 2025 Deloitte Technology Fast 500 list, highlighting its rapid growth driven by AI-driven innovations for revenue teams. This accolade reflects 6sense's success in enhancing customer engagement and revenue precision through its AI-powered Revenue Intelligence platform.
Awards
6sense Named a Leader in the 2025 Gartner Magic Quadrant for Account-Based Marketing Platforms for Fifth Consecutive Year - Yahoo Finance
6sense has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Account-Based Marketing Platforms for the fifth consecutive year. The company was noted for its ability to execute, driven by its AI-powered Revenue Intelligence platform, which enhances marketing and sales alignment. This recognition highlights 6sense's impact on improving conversion rates, sales cycles, and deal sizes for its customers.
Product
6sense Introduces RevvyAI, Turning the Platform Into an AI-Powered GTM Command Center - Yahoo Finance
6sense has launched RevvyAI, transforming its platform into an AI-powered go-to-market command center. RevvyAI introduces features like conversational interfaces, specialized agents, and persona-based workspaces, enhancing efficiency and precision in revenue operations. The update aims to streamline workflows, optimize ad spend, and improve sales intelligence, providing teams with greater control and transparency in their GTM strategies.
