Comparison Summary
This comparison report of Zoho CRM vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 40477 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Zoho CRM and ActiveCampaign
Zoho CRM, HubSpot CRM, Hubspot Sales Hub, etc., belong to a category of solutions that help CRM, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Zoho CRM covers Engagement Management, Contact List Management with E-Mail, Lead Management, Communication Management with E-Mail, etc.
ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
"Zoho is a big part of our organization. Before implementing Zoho CRM, our management team was lost in tracking current deals. With the number of calls and deals we handle on a daily basis, even our sales team had a hard time doing proper follow-ups.... Now, with the 360 degree view of all modules that Zoho CRM offers, we are able to concentrate on prospecting the right leads and closing the most profitable deals. We use CommandCenter for our entire sales process that encompasses leads, deals, inventory and delivery and even sales returns. I must say it provides great visibility into our sales process and it has streamlined our reporting. We can clearly see the average time taken for each stage. " - Josef Carlo
"As a photographer and a mother, it's so important for me to have that extra time that I save using ActiveCampaign because I can focus more on my art and I can focus more on building relationships with the clients versus the tedious mundane things th...at so much time didn't need to be spent on. " - Heather Read
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Zoho CRM | Trust your sales to the CRM trusted by the world, Connect with your customers wherever they are
CXA Platform to engage with their customers
Age
1996
2003
Financials
PRIVATE
SERIES C
Business Need
Total Processes
(we found evidences for)
130
133
Total Goals
(we found evidences for)
19
18
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Enhance customer relationships
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Improve internal communications
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Improve efficiency
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Launch new products
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Improve stakeholder relations
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Improve digital and social presence
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Improve consistency
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Build brand awareness
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Improve brand engagement
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Shorten ramp up time
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Improve visibility
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Establish thought leadership
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Increase customer life time value
- See 16 more
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Acquire customers
-
Enhance customer relationships
-
Increase sales & revenue
-
Enter new markets internationally or locally
-
Improve ROI
-
Launch new products
-
Scale best practices
-
Build brand awareness
-
Improve internal communications
-
Grow market share
-
Increase customer life time value
-
Improve brand engagement
-
Improve digital and social presence
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Improve efficiency
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Manage risk
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Shorten ramp up time
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Improve stakeholder relations
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Establish thought leadership
- See 15 more
Top Channels
Channels Used
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e-mail
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website
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social media
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newsletter
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phone calls
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text SMS
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chat
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offline
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promotions
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user generated content
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blogs
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Facebook
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mobile
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on premises
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mass media
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point of sale
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mobile app
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coupons
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video
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trade shows
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omnichannel
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games
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support groups
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Facebook at work
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LinkedIn
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events
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Instagram
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display advertisement
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Pinterest
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causes and charity
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channel partners
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review sites
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out of home
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brochure
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G2crowd
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Slack
- See 33 more
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e-mail
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website
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social media
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newsletter
-
phone calls
-
text SMS
-
chat
-
offline
-
promotions
-
user generated content
-
blogs
-
Facebook
-
mobile
-
on premises
-
mass media
-
point of sale
-
mobile app
-
coupons
-
video
-
trade shows
-
omnichannel
-
games
-
support groups
-
Facebook at work
-
LinkedIn
-
events
-
Instagram
-
display advertisement
-
Pinterest
-
causes and charity
-
channel partners
-
review sites
-
out of home
-
brochure
-
G2crowd
-
Slack
- See 33 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
