TVEyes vs. CB Insights: Comparing Best Marketing Data Intelligence Solutions 2026

Overview: TVEyes and CB Insights as Marketing Data Intelligence Category solutions.

TVEyes: TVEyes provides broadcasting metrics for 3,000 stations across 27 countries in 30 languages. Data-driven decisions for digital and audio programs are enabled.

CB Insights: CB Insights is a market intelligence platform that uses machine learning and data visualizations to provide comprehensive insights on venture capital, startups, and emerging technologies. It helps companies discover growth opportunities, understand competition, and predict future trends.

This comparison report of TVEyes vs. CB Insights is based on a specific set of business needs and context. The comparison uses 5532 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing TVEyes and CB Insights

TVEyes, CB Insights, Critical Mention, Newswire, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

TVEyes covers Public Relations with Mass Media, Content Management with Mass Media, Helpdesk Management with Phone Calls, Advertisement with Social Media, etc.

CB Insights focuses on Lead Qualification, Communication Management, Generation Of New Leads, Engagement Management with Omnichannel, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

TVEyes and CB Insights: Best activities based on customer satisfaction


TVEyes in Action: Unique Activities

How does TVEyes address your Public Relations Challenges?
TVEyes is a valuable media monitoring tool for public relations professionals, providing a rich and consistent service for both firms and clients. It is often used for research by marketing professionals in various fields. Its limitations include false alarms, inaccurate clip text, clunky editing, and a lack of PR values for radio and cable news clips.
"...TVEyes provides a rich and consistent media monitoring service to our public relations firm and clients...." Peer review by Jason Mudd, Axia Public Relations, Axia Public Relations
How does TVEyes facilitate Content Management?
TVeyes enables users to search, find, and share relevant content from local news media sources. Users can track content, share links, and tailor searches. TVeyes' current limitations include restrictions on tracking advertising and content on cable systems.
"...I have the ability to tailor my searches, and content based upon the results that I receive...." Peer review by David C, Press Secretary
What Are the key features of TVEyes for Helpdesk Management?
The software allows users to share files and collaborate on projects. nUsers can access customer support through phone calls and emails. nDedicated account executives provide personalized support to customers.
"...With TVEyes, we're able to share those news spots with our supporters to help the animals get adopted...." Peer review by Alicia V, Communications Director, Marketing and Advertising
How does TVEyes facilitate Communication Management?
Tveyes enables efficient monitoring and tracking of media mentions and broadcast clips, providing insights into brand visibility and competitive activity. The platform offers comprehensive search capabilities and facilitates strategic monitoring plans. Tveyes' functionality is currently limited to broadcast and print media, lacking social media tracking capabilities.
"...We use TVEyes mostly to keep a pulse on what type of content is being published or pushed by competitors...." Peer review by Arlind K, Data Analyst

CB Insights in Action: Unique Activities

What benefits does CB Insights offer for Generation Of New Leads?
CB Insights helps identify new investment opportunities and generate strategic ideas. It assists in uncovering new business opportunities and tracking investment activity. However, the system lacks the ability to provide information on specific individuals.
"...As early-stage co-investors, we want to know about investment activity as soon as it happens, so we use the to track new deals...." Case Study MVP Ventures
What makes CB Insights ideal for Engagement Management?
CB Insights' Engagement Management capabilities provide deep insights into fast-moving industries, helping businesses understand key players, trends, and potential competitors. The platform supports client engagement through collaboration tools and facilitates informed decision-making by providing comprehensive information on target companies. nHowever, CB Insights' data may not always capture all relevant information for emerging trends or specific niche industries.
"...Our velocity is faster, and the engagement is better both top-down and bottom-up...." Case Study Lockheed Martin

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction



content management

searching for content


helpdesk management



communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

monitoring social media



engagement management

engaging and following up


international marketing



campaign management

campaign monitoring


sales document management

proposal & quote management

contract management


competitive intelligence


reputation management


rating and review management


customer feedback management


training & onboarding


generation of new leads



products & pricelist management




lead qualification: technographic


lead qualification: technographic


influencer marketing



merger and acquisition



identify target customers


loyalty management

identify target customers


business development


relationship management






account management


sales call management



Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Scale best practices

  • Improve internal communications

  • Grow market share

  • Acquire customers

  • Improve brand engagement

  • Build brand awareness

  • Improve efficiency

  • Improve digital and social presence

  • Establish thought leadership

  • See 9 more
  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Launch new products

  • Improve stakeholder relations

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Increase customer life time value

  • Manage risk

  • Improve consistency

  • Improve visibility

  • See 12 more

Business Setting

TVEyes peer evidence is 68% SMB and Mid-Market. CB Insights peer evidence is 74% Enterprise.

TVEyes CB Insights
Peer score 4.1 4.6
Peer insights 1279 4253
Top industries
Marketing And Advertising 39.0%
Education 11.0%
Media Production 7.0%
Financial Services 30.0%
Manufacturing 20.0%
Information Technology And Services 13.0%
SMB and Mid-Market 68.0% 26.0%
Enterprise 32.0% 74.0%
Pricing TVEyes

News

Latest TVEyes news

Official Press Release: TVEyes Unlocks Nearly Two Decades of Historical Broadcast and Podcast Data to Fuel Next-Gen Enterprise Insights

TVEyes has launched Archive+, a historical media intelligence solution that transforms decades of broadcast and podcast content into searchable data. This offering enables enterprises to conduct trend analysis, narrative research, and predictive modeling. Archive+ integrates with existing workflows through dashboards, APIs, and structured datasets, enhancing media intelligence capabilities for strategic insights.

01/09/2026 - source

Latest CB Insights news

Clearspeed Named to 2026 CB Insights Insurtech 50

CB Insights named Clearspeed to its 2026 Insurtech 50 list, highlighting the most promising insurtech startups globally. This recognition underscores Clearspeed's innovative risk-assessment technology and its impact on the insurance industry.

29/09/2026 - source