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Total Expert vs Freshmarketer: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Total Expert vs. Freshmarketer is based on a specific set of business needs and context. The comparison uses 1584 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Total Expert and Freshmarketer

Total Expert, Freshmarketer, Broadridge Distributed Marketing Solution, AiTrillion, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Total Expert covers Engagement Management, Social Media Management with Social Media, Communication Management with E-Mail, Relationship Management, etc.

Freshmarketer focuses on Engagement Management with Website, Funnel Analysis with Website, Campaign Management with Website, Digital Marketing with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Total Expert

Focus area

Total Expert is better than Freshmarketer for

Software Failure Risk

  • low

logo Freshmarketer

Focus area

Freshmarketer is better than Total Expert for

Software Failure Risk

  • medium

About

Enterprise-grade marketing and customer engagement platform ​purpose-built for financial services

Marketing Automation with personalized messaging to convert more leads

Age

2010

Financials

SERIES B

SERIES H

Business Need

Total Processes
(we found evidences for)

55

44

Total Goals
(we found evidences for)

14

7

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


social media management

engaging on social media

scheduling post to social media

social media analytics


communication management

sending & publishing communications


relationship management


training & onboarding


campaign management


generation of new leads


workflow management



lead qualification

lead qualification: technographic





contact list management




helpdesk management


content management



lifetime value management


conversion management



business development


loyalty management

customise loyalty program


personalized marketing



customer feedback management



community building






Top Goals

Goals Achieved

  • Enhance customer relationships

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Improve digital and social presence

  • Increase sales & revenue

  • Grow market share

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • Establish thought leadership

  • Build brand awareness

  • Manage risk

  • See 11 more
  • Enhance customer relationships

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve ROI

  • Improve consistency

  • Improve efficiency

  • See 4 more

Top Channels

Channels Used

  • website

  • e-mail

  • phone calls

  • social media

  • Twitter

  • LinkedIn

  • Facebook

  • omnichannel

  • See 5 more
  • website

  • e-mail

  • phone calls

  • social media

  • Twitter

  • LinkedIn

  • Facebook

  • omnichannel

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

low

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medium

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Migration Risk

low

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low

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Business Setting