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TIBCO BusinessWorks vs Actito: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of TIBCO BusinessWorks vs. Actito is based on a specific set of business needs and context. The comparison uses 1342 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing TIBCO BusinessWorks and Actito

TIBCO BusinessWorks, and Actito belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

TIBCO BusinessWorks covers Order Management with E-Mail, Training & Onboarding, Helpdesk Management, Business Development, etc.

Actito focuses on Campaign Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Loyalty Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo TIBCO BusinessWorks

Focus area

Software Failure Risk

  • low

logo Actito

Focus area

Actito is better than TIBCO BusinessWorks for

Software Failure Risk

  • medium

About

TIBCO Software: Global Leader in Integration and Analytics Software

Agile Marketing Automation Platform for customer engagement

Age

1985

Financials

M&A

SEED

Business Need

Total Processes
(we found evidences for)

25

36

Total Goals
(we found evidences for)

8

10

Top Processes

Evidences indicate better relative satisfaction



training & onboarding


helpdesk management


business development


communication management

sending & publishing communications


sales document management

proposal & quote management


workflow management



customer feedback management


engagement management

engaging and following up


generation of new leads


campaign analytics


campaign management

campaign analytics


segmentation and targeting


identify target customers


customise loyalty program


loyalty management

identify target customers

customise loyalty program



content management



personalized marketing


conversion management



Top Goals

Goals Achieved

  • Scale best practices

  • Improve ROI

  • Improve stakeholder relations

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve efficiency

  • Increase sales & revenue

  • Launch new products

  • See 5 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Improve internal communications

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Scale best practices

  • Increase customer life time value

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more
  • e-mail

  • newsletter

  • mobile

  • text SMS

  • website

  • phone calls

  • offline

  • mass media

  • television

  • video

  • omnichannel

  • print media

  • magazine

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting