Sprout Social and ShareThis, An In-Depth Comparison 2026

Comparison Summary

Sprout Social: Sprout Social offers tools to reimagine social media growth for businesses. Start a free trial to see these management solutions in action.

ShareThis: ShareThis provides digital data solutions for media planning, targeting, and measurement. Website tools are offered to grow online audiences.

This comparison report of Sprout Social vs. ShareThis is based on a specific set of business needs and context. The comparison uses 29856 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Sprout Social and ShareThis

Sprout Social, Hootsuite, Zoho Social, etc., belong to a category of solutions that help Social Media Marketing, whereas ShareThis, RelayThat, Parse.ly Analytics, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Sprout Social covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

ShareThis focuses on Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Engagement Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Sprout Social and ShareThis: Best activities based on customer satisfaction


Sprout Social in Action: Unique Activities

What benefits does Sprout Social offer for Social Media Management?
Sprout Social facilitates the scheduling and management of social media content across multiple platforms. It provides comprehensive analytics and reporting features, including engagement insights by post type. While Sprout Social offers robust capabilities, it has limited integrations and lacks LinkedIn and Google+ analytics in reports.
"...It's great the notifications and the ability to respond directly to social publications within the application...." Peer review by Gary N, Digital Marketing, Marketing and Advertising
How efficiently Does Sprout Social manage your Communication Management?
Sprout Social enables businesses to schedule, manage, and monitor social media interactions across various platforms. It allows users to compose, respond to, and track social activity, providing a comprehensive social media management solution. While the platform is robust, it lacks the ability to include comments when submitting posts for approval.
"...Sprout Social is convenient, easy and keeps all of our social media posts logged in one place...." Peer review by Scott K., Manager of Social Media, Events Services
How does Sprout Social address your Engagement Management Challenges?
Sprout Social offers robust engagement management capabilities, allowing users to monitor incoming messages, schedule posts, analyze engagement data, and manage multiple accounts from a single platform. The software enables efficient customer service by assigning comments and tasks to other users. The platform's usefulness may be diminished when used in conjunction with other engagement management platforms.
"...It's also very easy to monitor our social media platforms and engage when appropriate...." Peer review by Andrew L., Hospitality
How does Sprout Social facilitate Social Media Marketing?
Sprout Social provides a comprehensive platform for managing and analyzing social media marketing efforts. It streamlines social media marketing across various platforms, offering features that enhance content marketing and customer service. Sprout Social's cost can be a limiting factor for smaller businesses with limited social media marketing needs.
"...You only do social media management as a service and don't pay for automation, social media marketing software, billing software, etc.)...." Peer review by page V, CEO (Chief Executive Officer), Simply Heaven Design

ShareThis in Action: Unique Activities

How does ShareThis facilitate Content Management?
ShareThis offers content management capabilities that allow publishers to track the sharing of their content across various social platforms. The platform provides a dashboard for monitoring engagement and understanding user interaction with shared content. A limitation of ShareThis is its inability to identify specific social platforms where content is shared.
"...I really love that it helps me keep track of where and how much my content is being shared on social media...." Peer review by User

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


searching for content


social media marketing




workflow management


campaign management

campaign monitoring

campaign analytics


helpdesk management



rating and review management



touchpoint management


competitive intelligence



customer feedback management

measuring customer satisfaction

measuring net promoter score


training & onboarding


channel management


sales document management

contract management

proposal & quote management


generation of new leads


reputation management


influencer marketing




contact list management


relationship management



advocacy management



community building






products & pricelist management



lead qualification

lead qualification: technographic


conversion management


promotion management




performance management



account management


calendar management


loyalty management

identify target customers

customise loyalty program


segmentation and targeting




lifetime value management



revenue cycle management


follower management


international marketing




knowledge management


business development


sales review & feedback


personalized marketing


relationship marketing





discount management



community marketing


conference call management



trade show marketing




Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Scale best practices

  • Increase sales & revenue

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve internal communications

  • Improve efficiency

  • Improve consistency

  • Improve stakeholder relations

  • Improve navigation

  • Increase customer life time value

  • Improve visibility

  • See 16 more
  • Acquire customers

  • Scale best practices

  • Improve digital and social presence

  • Grow market share

  • Enhance customer relationships

  • See 2 more

Business Setting

Sprout Social ShareThis
Peer score 4.4 4.1
Peer insights 28930 926
Top industries
Marketing And Advertising 26.0%
Education 19.0%
Information Technology And Services 6.0%
Consumer Services 17.0%
Research 17.0%
Information Technology And Services 13.0%
SMB and Mid-Market 76.0% 76.0%
Enterprise 24.0% 24.0%
Pricing Sprout Social

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Sprout Social news

Sprout Social Product Updates & Latest Features | Sprout Social

Sprout Social has released a series of product updates for Q3 2026, enhancing its social media management platform. New features include the ability to like Instagram comments directly from the Smart Inbox, improving user engagement and efficiency. These updates aim to streamline social media interactions and analytics for users.

25/08/2026 - source

Latest ShareThis news

Eyeota & ShareThis Tackle Signal Loss with Predictive AI Audiences

Eyeota and ShareThis have partnered to launch ShareThis In-Market, a new audience solution leveraging predictive AI to address signal loss in digital advertising. This solution introduces 900 new audience segments, combining ShareThis's behavioral data with Eyeota's AI-driven modeling. It provides scalable, privacy-compliant targeting across various channels, helping marketers reach consumers with high purchase intent despite the decline of third-party cookies.

20/04/2026 - source