Overview: SmileBack and Toluna Start as Customer Feedback Management Category solutions.
SmileBack excels with its focus on improving customer satisfaction through tools like CSAT measurement and rating management, making it preferred in large-scale IT and software sectors. Toluna Start caters to market research and brand-building needs, supporting enterprises across diverse industries such as marketing and consumer goods. Businesses must consider capability strengths, user preferences, and industry context when choosing between them.
SmileBack: SmileBack® is the leading customer satisfaction platform for MSPs, enabling IT professionals to collect, report, and act on CSAT and NPS feedback. Customer insights are efficiently managed.
Toluna Start: Toluna-start offers real-time market research and consumer insights through automated solutions. Study design, integrated survey respondents, and reporting dashboards are included.
SmileBack and Toluna Start: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
SmileBack streamlines collecting feedback and measuring customer satisfaction. Engaging conversational surveys and rating management help track user experiences effectively. read more →
Toluna Start prioritizes engaging conversational surveys and social media management. It covers market research and feedback collection with diverse tools. read more →
Business Goals
SmileBack primarily aids in improving customer satisfaction and acquiring customers. It supports improving digital presence and brand engagement. read more →
Toluna Start focuses on building brand awareness and growing market share. It helps improve product experience and supports entering new markets. read more →
Core Features
SmileBack boasts analytics and integration features alongside custom reports and data import/export options. These cater to IT and telecommunications sectors. read more →
Toluna Start offers strong analytics, custom reports, and data import processes. Its features align well with marketing needs for compliance and content sharing. read more →
Vendor Support
SmileBack provides comprehensive 24/7 support with email, phone, and chat options. It fits well with customer needs for constant accessibility. read more →
Toluna Start offers 24/7 support too but with limited chat and phone availability. Enterprise clients can rely on timely assistance for complex queries. read more →
Segments and Industries
SmileBack is predominantly used by large enterprises in technology and software industries. It seamlessly integrates into workflows in these fields. read more →
Toluna Start serves a mix of enterprise and smaller businesses, notably in marketing and consumer goods. It's versatile across different industry needs. read more →
Operational Alignment
SmileBack aligns with customer-focused operations, ideal for IT giants prioritizing feedback and ratings. It is designed for large-scale implementations. read more →
Toluna Start fits businesses seeking versatile market research tools. It adapts to varying scales, supporting global and local market entries. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
SmileBack in Action: Unique Use Cases
How does SmileBack facilitate Collecting Feedback?
What solutions does SmileBack provide for Rating And Review Management?
How does SmileBack address your Helpdesk Management Challenges?
Toluna Start in Action: Unique Use Cases
What Are the key features of Toluna Start for Engaging Conversational Surveys?
How efficiently Does Toluna Start manage your Market Research?
How efficiently Does Toluna Start manage your Advertisement?
News
Latest Toluna Start News
Toluna recognized in GRIT’s Top 50 most innovative suppliers of 2024
Toluna is recognized among GRIT's Top 50 most innovative suppliers in 2024 for its consumer insights platform.
