SmartSurvey and ThinkSurvey, An In-Depth Comparison 2026

Comparison Summary

SmartSurvey: SmartSurvey offers an advanced, user-friendly online survey tool for creating and distributing surveys. Results can be analyzed graphically by a UK-based team.

ThinkSurvey: ThinkSurvey assists in reaching first-time buyers and retaining them. Customer engagement and retention are enhanced effectively.

This comparison report of SmartSurvey vs. ThinkSurvey is based on a specific set of business needs and context. The comparison uses 3764 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SmartSurvey and ThinkSurvey

SmartSurvey, Sogolytics, Qualtrics CoreXM, etc., belong to a category of solutions that help Customer Feedback Management, whereas ThinkSurvey belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SmartSurvey covers Collecting Feedback, Engaging Conversational Surveys, Social Media Management with Social Media, Communication Management with Social Media, etc.

ThinkSurvey focuses on Market Research, Competitive Intelligence, Content Management, Engagement Management.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

SmartSurvey and ThinkSurvey: Best activities based on customer satisfaction


SmartSurvey in Action: Unique Activities

How can SmartSurvey enhance your Collecting Feedback process?
SmartSurvey provides a variety of question types, allowing users to create diverse surveys. The platform is user-friendly, enabling rapid survey creation. SmartSurvey facilitates collecting feedback from customers and potential customers, enabling businesses to gather insights and improve products and services.
"...Easy to use interface that created a relatively fulsome customer survey in minutes...." Peer review by Luke G., Bursar, Education
Why is SmartSurvey the best choice for Engaging Conversational Surveys?
Smartsurvey's Engaging Conversational Surveys enable users to distribute surveys across various channels, including email, social media, and SMS. The tool facilitates automated follow-up emails, personalized responses, and targeted reminders, enhancing engagement and data collection. However, automatic data extraction functionality for scheduled reporting is not currently available.
"...The functionality and features provided by the SmartSurvey platform have enabled us to create some really engaging surveys, with the training we’ve received from the SmartSurvey team helping us to maximise the value we can obtain through the platform...." Testimonial by David Cooke, Head of corporate internal communications, Home Office
How does SmartSurvey facilitate Social Media Management?
SmartSurvey allows users to share surveys on social media platforms. Users can also embed surveys on web pages and track survey links through social media. The platform facilitates analysis and reporting of survey responses, including text analysis and data export, enabling users to leverage social media for effective research and insights.
"...You can embed surveys in web pages using a copy/paste embed code and share them across social sites...." Peer review from Featured Customers
Why is SmartSurvey the best choice for Communication Management?
Smartsurvey offers various communication channels for distributing surveys, including email, SMS, and social media. The platform allows for tracking survey responses and sending email alerts upon completion. Additionally, Smartsurvey enables scheduling automated email distribution of exported data.
"...Good interface with attractive options for survey Very easy to set up and publish Give good information of analysis with good range of display and presentation options...." Peer review by Paul M., CEO Academy Trust, Education

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customer feedback management

measuring customer satisfaction

measuring net promoter score


engagement management

engaging and following up


social media management

social media analytics

engaging on social media

scheduling post to social media


communication management

sending & publishing communications

tracking & monitoring communications




contact list management


helpdesk management




content management


workflow management


competitive intelligence


knowledge management


loyalty management

customise loyalty program


sales document management

proposal & quote management


training & onboarding


rating and review management


generation of new leads


motivation management





lead qualification


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Build brand awareness

  • Acquire customers

  • Improve efficiency

  • Scale best practices

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Improve brand engagement

  • Improve stakeholder relations

  • Improve ROI

  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Launch new products

  • See 11 more

Business Setting

SmartSurvey ThinkSurvey
Peer score 4.6 4.1
Peer insights 3729 35
Top industries
Government Administration 27.0%
Transportation/Trucking/Railroad 18.0%
Education 15.0%
SMB and Mid-Market 46.0% 0.0%
Enterprise 54.0% 100.0%

News

Latest SmartSurvey news

New CSAT/eSAT Calculation Now Available - Product Update - SmartSurvey

SmartSurvey has launched a new CSAT/eSAT calculation feature for Enterprise Plus users, allowing them to measure satisfaction based on the percentage of satisfied responses rather than averages. This update provides a clearer view of customer or employee sentiment and simplifies reporting. The feature is available now and can be accessed when adding or editing satisfaction questions in surveys.

27/10/2025 - source