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Compare Selligent Marketing Cloud vs Sailthru

Comparison Summary

This comparison report of Selligent Marketing Cloud vs. Sailthru is based on a specific set of business needs and context. The comparison uses 3636 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Selligent Marketing Cloud and Sailthru

Selligent Marketing Cloud, Sailthru, Cordial Platform, Oracle Responsys, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Selligent Marketing Cloud covers Digital Marketing with Mobile, Engagement Management with E-Mail, Campaign Management with E-Mail, Competitive Intelligence with E-Mail, etc.

Sailthru focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Selligent Marketing Cloud

Focus area

Software Failure Risk

  • low

logo Sailthru

Focus area

Sailthru is better than Selligent Marketing Cloud for

Software Failure Risk

  • medium

About

Marketing Automation to engage customers across all critical channels.

Marketing Automation | Acquire, Grow, and Retain with Sailthru

Age

1988

2008

Financials

M&A

M&A

Business Need

Total Processes
(we found evidences for)

58

69

Total Goals
(we found evidences for)

12

16

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


campaign management

campaign analytics


competitive intelligence


workflow management


communication management

sending & publishing communications

tracking & monitoring communications


personalized marketing


segmentation and targeting


social media management

social media analytics



generation of new leads


loyalty management

identify target customers

customise loyalty program


relationship marketing


international marketing



content management

content publishing


touchpoint management


channel management



conversion management


training & onboarding




relationship management


lead qualification

lead qualification: technographic



lifetime value management



customer feedback management

measuring customer satisfaction


knowledge management




sales document management

contract management


helpdesk management


products & pricelist management



sales call management


discount management


promotion management



advocacy management


business development


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Improve efficiency

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more
  • e-mail

  • mobile

  • website

  • newsletter

  • promotions

  • text SMS

  • offline

  • point of sale

  • user generated content

  • blogs

  • phone calls

  • social media

  • display advertisement

  • mobile app

  • on premises

  • coupons

  • omnichannel

  • Twitter

  • Facebook

  • games

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting