Overview: SAP Emarsys Customer Engagement and Selligent as Marketing Automation Category solutions.
SAP Emarsys Customer Engagement and Selligent Marketing Cloud both excel in the marketing automation category but serve slightly different purposes. SAP Emarsys stands out with its strengths in loyalty and communication management, serving the retail and fashion industries prominently. Its wide range of vendor support options makes it accessible for various business sizes. On the other hand, Selligent Marketing Cloud is tailored towards personalized marketing and robust analytics, catering more to enterprises in the Internet and advertising sectors. Both platforms offer compelling features and support but differ in their core appeal to industry-specific users.
SAP Emarsys Customer Engagement: Sap-emarsys-customer-engagement enables personalized marketer-consumer interactions. Emarsys provides marketing software for true one-to-one engagement.
Selligent: Selligent Marketing Cloud is an AI-powered omnichannel marketing automation platform enabling personalized customer experiences across all channels. It supports omnichannel execution, open architecture, and various personalization features.
SAP Emarsys Customer Engagement and Selligent: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
SAP Emarsys Customer Engagement is adept in engagement management and loyalty management, supporting teams to manage customer follow-up and design digital marketing strategies. read more →
Selligent Marketing Cloud offers strengths in digital marketing and campaign management, with added focus on personalized marketing and competitive intelligence. read more →
Business Goals
SAP Emarsys Customer Engagement primarily aids in enhancing customer relationships and increasing sales, helping businesses to acquire customers and improve their lifetime value. read more →
Selligent Marketing Cloud centers on customer acquisition and brand enhancement, helping organizations expand into new markets while increasing customer engagement. read more →
Core Features
SAP Emarsys Customer Engagement incorporates AI-powered analytics and extensive integration capabilities, with emphasis on custom reports and data handling. read more →
Selligent Marketing Cloud leverages strong AI and analytics, complemented by compliance features, aiding in deep integrations and custom reporting. read more →
Vendor Support
SAP Emarsys Customer Engagement provides broad support with email, phone, 24/7, and chat, reflecting its user-friendly customer service design. read more →
Selligent Marketing Cloud offers reliable email and 24/7 support, with limited options for phone and chat, showing a focus on immediate digital assistance. read more →
Segments and Industries
SAP Emarsys Customer Engagement is predominantly used by mid to large enterprises in fashion, retail, and restaurant industries. read more →
Selligent Marketing Cloud is recognized in the Internet and marketing sectors, supporting enterprises and small to mid-market firms. read more →
Operational Alignment
SAP Emarsys Customer Engagement aligns with large business operations, integrating smoothly into omnichannel and social media workflows. read more →
Selligent Marketing Cloud seamlessly fits into smaller and larger enterprise ecosystems, particularly those emphasizing mobile and email channels. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
SAP Emarsys Customer Engagement in Action: Unique Use Cases
How efficiently Does SAP Emarsys Customer Engagement manage your Engagement Management?
How does SAP Emarsys Customer Engagement facilitate Loyalty Management?
What Are the key features of SAP Emarsys Customer Engagement for Communication Management?
Selligent in Action: Unique Use Cases
How does Selligent address your Digital Marketing Challenges?
Why is Selligent the best choice for Campaign Management?
What benefits does Selligent offer for Competitive Intelligence?
How can Selligent enhance your Workflow Management process?
Integrations
Few SAP Emarsys Customer Engagement Integrations
Few Selligent Integrations
News
Latest SAP Emarsys Customer Engagement News
Gen Zs Brand Loyalty Replaced By Viral Moments Finds SAP Emarsys Report
SAP Emarsys' report reveals a shift in Gen Z's brand loyalty towards viral moments rather than long-term trust. The Customer Loyalty Index highlights that 36% of Gen Z shoppers buy products trending on social media, and 51% are loyal to products over brands. SAP Emarsys emphasizes the importance of AI-powered personalization to transform these trends into lasting loyalty. The company also launched the B2B Buyer Loyalty Index to explore business buyer loyalty.
Latest Selligent News
Emma Achieves HITRUST i1 Certification to Manage Data Protection and Mitigate Cybersecurity Threats - Yahoo Finance
Emma, part of Marigold, has achieved HITRUST i1 Certification for its AWS Data Centers, enhancing its data protection and cybersecurity measures. This certification demonstrates Emma's commitment to high security standards, crucial for handling sensitive information in sectors like healthcare and government.
