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Compare Salesforce Pardot vs HubSpot

Comparison Summary

For Salesforce Pardot vs HubSpot comparison, Our AI algorithm looked at 137394 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Pardot and HubSpot to solve their respective business needs.

logo Salesforce Pardot

Focus area

  • engagement management
  • Campaign Management with E-Mail and Website

Salesforce Pardot is better than HubSpot for

logo HubSpot

Focus area

  • social media management
  • Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs

HubSpot is better than Salesforce Pardot for

About

B2B Marketing Automation helping marketing teams find the best leads and close more deals

Marketing Automation Software for inbound marketing and sales

Age

1999

2006

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

129

161

Total Goals
(we found evidences for)

19

23

Top Processes

Evidences indicate better relative satisfaction


engaging and following up

engaging with scheduling & cadence




communication management

sending & publishing communications

tracking & monitoring communications


generation of new leads



social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account







training & onboarding



searching for content


contact list management

creating contact list


knowledge management

creating knowledge base


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic



conversion management




social media marketing



trade show marketing






sales document management

proposal & quote management


personalized marketing


segmentation and targeting


business development



sales call management

objection handling


identify target customers

customise loyalty program



customer feedback management

measuring net promoter score





competitive intelligence


products & pricelist management




relationship management





follower management



pipeline management



influencer marketing


international marketing


relationship marketing


subscription management



community building


talk track creation




performance management




lifetime value management




referral management


customer case management




calendar management


touchpoint management


channel management


billing and invoice management


revenue cycle management





rating and review management


opportunity management


distribution management


community marketing


courses & assessment

create learning path


conference call management





discount management


promotion management



sales review & feedback


advocacy management


reputation management




category management



sales incentive management



motivation management


influencer management


membership management


sales quota management


sales commission management



bundling of products


attribution management


guerilla marketing


geographic segmentation


merger and acquisition



license management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Launch new products

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve efficiency

  • Improve digital and social presence

  • Improve consistency

  • Shorten ramp up time

  • Increase average basket value

  • Increase customer life time value

  • See 16 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting