cuspera logo CUSPERA

Compare Salesforce Pardot vs ActiveCampaign

Comparison Summary

For Salesforce Pardot vs ActiveCampaign comparison, Our AI algorithm looked at 58972 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Pardot and ActiveCampaign to solve their respective business needs.

logo Salesforce Pardot

Focus area

  • engagement management
  • Campaign management With E mail and Website

Salesforce Pardot is better than ActiveCampaign for

logo ActiveCampaign

Focus area

  • communication management
  • Engagement management With E mail

ActiveCampaign is better than Salesforce Pardot for

About

Pardot | B2B Marketing Automation by Salesforce

CXA Platform to engage with their customers

Age

1999

2003

Financials

IPO

Private

Business Need

Total Processes
(we found evidences for)

126

130

Total Goals
(we found evidences for)

19

18

Top Processes

Evidences indicate better relative satisfaction


engaging and following up

engaging with scheduling & cadence



communication management

sending & publishing communications

tracking & monitoring communications



generation of new leads


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account







training & onboarding



contact list management

creating contact list



content publishing

searching for content



knowledge management

creating knowledge base


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic



social media marketing


conversion management




trade show marketing


customer case management


sales document management

proposal & quote management

contract management


outbound marketing




personalized marketing


sales call management

meeting management

objection handling


business development


segmentation and targeting






customer feedback management

measuring net promoter score




products & pricelist management



competitive intelligence


database marketing


relationship management





identify target customers


pipeline management



follower management



subscription management



influencer marketing


international marketing


relationship marketing



talk track creation


community building






performance management



lifetime value management





calendar management


rating and review management


distribution management


referral management


touchpoint management


channel management


billing and invoice management


revenue cycle management



opportunity management


community marketing


courses & assessment

create learning path


discount management


promotion management






membership management




sales commission management



sales review & feedback


geographic segmentation


sales quota management



sales incentive management


advocacy management


Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Build brand awareness

  • Launch new products

  • Improve internal communications

  • Improve brand engagement

  • Establish thought leadership

  • Improve stakeholder relations

  • Improve digital and social presence

  • Improve efficiency

  • Improve consistency

  • Shorten ramp up time

  • Increase average basket value

  • Increase customer life time value

  • See 16 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Grow market share

  • Improve internal communications

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Establish thought leadership

  • Improve stakeholder relations

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • phone calls

  • newsletter

  • text SMS

  • chat

  • promotions

  • offline

  • user generated content

  • blogs

  • Facebook

  • on premises

  • point of sale

  • mass media

  • mobile

  • coupons

  • video

  • trade shows

  • mobile app

  • omnichannel

  • Facebook at work

  • games

  • support groups

  • display advertisement

  • Instagram

  • LinkedIn

  • causes and charity

  • events

  • Pinterest

  • review sites

  • out of home

  • brochure

  • channel partners

  • Slack

  • G2crowd

  • See 33 more
  • e-mail

  • website

  • social media

  • phone calls

  • newsletter

  • text SMS

  • chat

  • promotions

  • offline

  • user generated content

  • blogs

  • Facebook

  • on premises

  • point of sale

  • mass media

  • mobile

  • coupons

  • video

  • trade shows

  • mobile app

  • omnichannel

  • Facebook at work

  • games

  • support groups

  • display advertisement

  • Instagram

  • LinkedIn

  • causes and charity

  • events

  • Pinterest

  • review sites

  • out of home

  • brochure

  • channel partners

  • Slack

  • G2crowd

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting