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Compare Salesforce Account Engagement (Formerly Pardot) vs ActiveCampaign

Comparison Summary

For Salesforce Account Engagement (Formerly Pardot) vs ActiveCampaign comparison, Our AI algorithm looked at 39259 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Account Engagement (Formerly Pardot) and ActiveCampaign to solve their respective business needs.

Pros and cons of Salesforce Account Engagement (Formerly Pardot) and ActiveCampaign

Salesforce Account Engagement (Formerly Pardot) is more suited to businesses that require Engagement Management with E-Mail and Campaign Management with E-Mail where as ActiveCampaign is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

Both Salesforce Account Engagement (Formerly Pardot) and ActiveCampaign are Marketing Automation software, peers recommend Salesforce Account Engagement (Formerly Pardot) for helpdesk management and social media marketing where as ActiveCampaign is more known for engagement management and engaging and following up .

logo Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk

  • medium

About

Marketing Cloud Account Engagement with marketing and sales alignment

CXA Platform to engage with their customers

Age

1999

2003

Financials

IPO

Private

Business Need

Total Processes
(we found evidences for)

130

133

Total Goals
(we found evidences for)

19

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence




communication management

sending & publishing communications

tracking & monitoring communications


generation of new leads



social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account







training & onboarding



content publishing

searching for content


contact list management

creating contact list


knowledge management


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic


conversion management





social media marketing



trade show marketing



sales document management

contract management

proposal & quote management



outbound marketing


personalized marketing



segmentation and targeting


business development


identify target customers

customise loyalty program



sales call management

meeting management


customer feedback management

measuring net promoter score

measuring customer satisfaction







competitive intelligence


products & pricelist management




relationship management



database marketing



follower management



international marketing



pipeline management



influencer marketing


community building


relationship marketing


subscription management





performance management




lifetime value management



referral management



customer case management



calendar management


rating and review management


community marketing


touchpoint management


channel management




courses & assessment

create learning path


conference call management




promotion management


discount management




membership management



sales commission management



Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase average basket value

  • Improve consistency

  • Shorten ramp up time

  • Increase customer life time value

  • See 16 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting