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Salesforce Lightning vs omnisend: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Lightning vs. omnisend is based on a specific set of business needs and context. The comparison uses 6306 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Lightning and omnisend

Salesforce Lightning, Veloxy, ClearSlide Platform, etc., belong to a category of solutions that help Sales Enablement, whereas omnisend, Klaviyo, Ortto, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Lightning covers Workflow Management, Engagement Management with User Generated Content, Communication Management with E-Mail, Advertisement with Website, etc.

omnisend focuses on Workflow Management with E-Mail, Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Lightning

Focus area

Software Failure Risk

  • medium

logo omnisend

Focus area

omnisend is better than Salesforce Lightning for

Software Failure Risk

  • low

About

Mobile Application Development Tools

Omnisend: Ecommerce Marketing Automation for Smart Marketers

Age

1999

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

59

91

Total Goals
(we found evidences for)

14

18

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up



campaign management

campaign analytics

campaign monitoring


sales document management

proposal & quote management

contract management


training & onboarding




social media management

social media analytics


business development


contact list management

creating contact list



products & pricelist management



account management


opportunity management


conversion management



helpdesk management




customer feedback management


knowledge management


competitive intelligence


personalized marketing


generation of new leads


content management


calendar management




loyalty management

customise loyalty program



lifetime value management


promotion management



segmentation and targeting


discount management







track learning progress


courses & assessment

track learning progress


rating and review management


social media marketing



performance management




sales incentive management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve stakeholder relations

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Improve internal communications

  • Improve brand engagement

  • Establish thought leadership

  • See 11 more
  • Increase sales & revenue

  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Improve brand engagement

  • Improve digital and social presence

  • Build brand awareness

  • Launch new products

  • Reduce bounce

  • Improve efficiency

  • Manage risk

  • Improve internal communications

  • Improve visibility

  • Establish thought leadership

  • Increase customer life time value

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • social media

  • text SMS

  • promotions

  • website

  • Facebook

  • newsletter

  • omnichannel

  • offline

  • point of sale

  • coupons

  • user generated content

  • blogs

  • phone calls

  • chat

  • Whatsapp

  • games

  • Instagram

  • video

  • review sites

  • trade shows

  • Amazon

  • Facebook page

  • mobile

  • mobile app

  • on premises

  • G2crowd

  • See 24 more
  • e-mail

  • social media

  • text SMS

  • promotions

  • website

  • Facebook

  • newsletter

  • omnichannel

  • offline

  • point of sale

  • coupons

  • user generated content

  • blogs

  • phone calls

  • chat

  • Whatsapp

  • games

  • Instagram

  • video

  • review sites

  • trade shows

  • Amazon

  • Facebook page

  • mobile

  • mobile app

  • on premises

  • G2crowd

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting