Salesforce CRM and Act! both offer CRM solutions but focus on different needs and sectors. Salesforce CRM is favored for its extensive features like AI and analytics, catering to large enterprises across tech and finance sectors. It emphasizes customer engagement and sales growth through comprehensive vendor support and seamless integration. Act! is designed for smaller operations, focusing on basic CRM functionalities and targeting smaller business sectors, with a strong emphasis on ease of migration and communication management.
Salesforce CRM: Salesforce is a unified Customer Relationship Management (CRM) platform. It helps businesses manage customer relationships and streamline processes.
Act!: Act! offers integrated CRM and marketing automation to enhance lead conversion and customer engagement. Users can market efficiently and build lasting customer relationships.
Top use cases: Salesforce CRM vs Act!
Use cases tied to Salesforce CRM and Act! from verified data sources. Click any use case for supporting evidences.
| Salesforce CRM | Act! |
|---|---|
Top Capabilities: Salesforce CRM vs Act!
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Industries: Salesforce CRM vs Act!
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: Salesforce CRM vs Act!
Share of peer evidence by company size for Salesforce CRM and Act!. Each product segments add up to 100%. Click any segment for supporting evidence.
| Salesforce CRM | Act! | |
|---|---|---|
| Key Capabilities Supported | Salesforce CRM focuses on engagement management and communication management, supporting significant lead tracking and workflow management. This helps businesses enhance their sales and customer interactions. → | Act! supports contact management and basic engagement. It is designed for efficient history tracking and simple sales document solutions, which appeals to smaller business needs. → |
| Business Goals | Salesforce CRM helps businesses enhance customer relationships and acquire new customers. It is aligned with increasing revenue and scaling best practices for larger firms. → | Act! concentrates on acquiring new customers and enhancing customer ties. It aligns with modest goals like entering new markets and improving internal communication for smaller setups. → |
| Core Features | Salesforce CRM includes advanced features like AI, robust analytics, and tight security. Its offerings in custom reports and data migration are particularly strong for large-scale operations. → | Act! features basic analytics and security tools. Its strengths are in data import and export, making it suitable for businesses seeking straightforward CRM systems. → |
| Vendor Support | Salesforce CRM provides extensive vendor support, including 24/7 assistance, ensuring users can leverage its broad functionalities effectively. → | Act! offers essential support channels such as email and phone. It focuses more on providing 24/7 access, which is critical for international users. → |
| Segments and Industries | Salesforce CRM caters to large and enterprise-level businesses, predominantly in tech and financial sectors, showing its flexibility for intensive industry demands. → | Act! serves smaller to mid-level businesses, with a focus on real estate and software sectors, indicating a more niche market approach. → |
| Operational Alignment | Salesforce CRM smoothly integrates into enterprise workflows, supporting complex operations across diverse environments due to its expansive feature set. → | Act! aligns with straightforward operational setups, offering simple integrations suited for small to medium businesses with less complex needs. → |
Applying your context and needs changes the comparison
Salesforce CRM and Act!: Best activities based on customer satisfaction
Most deployed common Activities for Salesforce CRM and Act!
What Are the key features of Salesforce CRM and Act! for Engagement Management?
"...It has helped us organize activities and calls with clients so that we know how engaged we are with them...." Peer review by Thompson O., Onboarding Specialist, Computer Software
"...It has made a big difference in tracking customer interactions...." Peer review by Dave, Brown Dog Studios, Inc
What makes Salesforce CRM and Act! ideal for Contact List Management?
"...It allows to keep track of your contacts, schedule reminders, post notes, and to organize your accounts...." Peer review by Paulina N., Medcial Technologist, Hospital & Health Care
"...Keeping track of contacts and interactions (emails/calls/visits) is never easier than when I can log them in my Act!..." Peer review by Sean J, Business Development Manager
How does Salesforce CRM and Act! facilitate Communication Management?
"...The "Answers" community has helped me solve complex issues and in some case, I have actually had Developers send (or post)..." Peer review by Shawn Low M.I.S., Salesforce.com Administrator, REGENESIS Remediation Technologies
"...They send emails via a port that nearly ALL ISP's block!..." Peer review by Najee, Net Nuptials
What solutions does Salesforce CRM and Act! provide for Sales Document Management?
"...Our sales reps can now provide customers with a professional proposal onsite, emailed to them with E-Signature...." Peer review by Deidre D., Construction
"...My use of the product is for contracting purpose, i.e. similar to sales, as you have to make cold calls, follow up and stay on top of your activities...." Peer review by Pieter A. R, Director International Provider Contracting, Insurance
What makes Salesforce CRM and Act! ideal for Lead Tracking?
"...I like that I can input tons of information daily and keep track of my leads, tasks, opportunities and accounts...." Peer review by User in Financial Services, Financial Services
"...Keeping track of leads and customer information...." Peer review by Bill A, Small Business Owner, Consumer Services
Integrations
Ecosystem partners each product commonly connects with.
News
Latest Salesforce CRM news
Salesforce aims to be your enterprise AI harness, touts AIforce
Salesforce introduces AIforce, an enterprise AI harness designed to integrate data and workflows with AI agents without additional integrations. AIforce aims to unify Salesforce's platform layers, including data, applications, and semantics, enhancing enterprise transformation. The platform features zero data retention and packaged agents for industry-specific tasks.
Latest Act! news
Act! Named a 2026 CRMmys Finalist for Best CRM for Small Business
Act! has been named a finalist in the 2026 CRMmys Awards for Best CRM for Small Business. This recognition highlights Act!'s commitment to providing CRM solutions tailored for small and midsized businesses, evaluated by an independent practitioner panel. The award reflects Act!'s performance against current standards and its longstanding focus on empowering SMBs.
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