Overview: Outbrain and RelayThat as Content Marketing Category solutions.

Outbrain and RelayThat offer unique advantages within the Content Marketing space. Outbrain excels in advertisement and content management, with a strong focus on customer acquisition and brand awareness. It is backed by robust features like custom reports and analytics, serving enterprises across diverse industries. RelayThat, with strengths in social media management and communication, prioritizes brand engagement and digital presence. Its custom reports stand out, catering mostly to large enterprises and media industries. Both products provide 24/7 support, aligning with the operational complexities of their users.

Outbrain: Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

RelayThat: RelayThat offers consistent, on-brand digital marketing images for every channel with no design skills needed. Complex designs are resized for all platforms in a single click.

Outbrain and RelayThat: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Outbrain focuses on advertisement and content management to meet the demands of engagement and publishing processes. read more →

RelayThat offers social media management and communication management, serving platforms with scheduling and engagement capabilities. read more →

Business Goals

Outbrain helps businesses acquire customers and build brand awareness, aligning with their strategic market expansion. read more →

RelayThat enhances brand engagement and boosts digital presence, which are critical for improving ROI. read more →

Core Features

Outbrain includes integration and custom reports, complemented by AI and extensive analytics, tailoring to diverse reporting needs. read more →

RelayThat offers data export, custom reports, and ease of migration, appealing to users needing comprehensive reporting tools. read more →

Vendor Support

Outbrain provides 24/7 support, emphasizing its commitment to high customer service standards. read more →

RelayThat has chat and 24/7 support, catering to users who need immediate assistance. read more →

Segments and Industries

Outbrain caters to enterprises and large enterprises, widely used in marketing and advertising, pharmaceuticals, and retail. read more →

RelayThat serves primarily large enterprises in marketing and advertising, media production, and entertainment industries. read more →

Operational Alignment

Outbrain integrates seamlessly into the workflows of large and enterprise-level organizations, suitable for broad operational scales. read more →

RelayThat fits well with media-centric businesses, providing solutions for extensive social media and advertisement environments. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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No Data

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Outbrain in Action: Unique Use Cases

How does Outbrain address your Content Management Challenges?

What makes Outbrain ideal for Communication Management?

What makes Outbrain ideal for Engagement Management?


RelayThat in Action: Unique Use Cases

What makes RelayThat ideal for Social Media Management?

How efficiently Does RelayThat manage your Social Media Marketing?

News

Latest Outbrain News

Outbrain Announces First Quarter 2025 Results

Outbrain has announced its financial results for the first quarter of 2025, detailing the company's recent performance and key financial metrics.

08/05/2025 - source

Business Setting

Outbrain

RelayThat