Overview: Onclusive and Meltwater as Public Relations Category solutions.

Onclusive and Meltwater are both public relations solutions, but they cater to different needs. Onclusive focuses heavily on custom reporting and analytics, making it ideal for businesses prioritizing data-driven decision-making. It supports mid-market to large enterprises, with notable traction in marketing and advertising. Meltwater enhances digital and social media presence, suitable for large enterprises. It offers robust vendor support with extensive capabilities in social media management and monitoring, attracting wide usage in diverse industries.

Onclusive: Onclusive partners with PR and comms teams to monitor and analyze media coverage. Performance is increased and value demonstrated across news channels and social media.

Meltwater: Meltwater's AI-powered tools offer media, social, and consumer intelligence. The power of social data is unleashed for comprehensive insights.

Onclusive and Meltwater: Best Use cases based on the customer satisfaction data

Customer Stories

Marketing and Advertising
Onclusive Planner helped Hard Numbers, a B2B tech PR agency, move from manual research to a data-driven PR strategy. The agency used the platform to streamline media opportunity tracking and improve campaign planning. They cut manual research time by 50% and generated over 135 media opportunities. Their pitch conversion rate rose above 50%, and they secured coverage in more than 100 media outlets. This led to better client results and stronger PR campaigns.
Onclusive
Meltwater helps Hill + Knowlton Strategies with media intelligence. Roxana Tintea needed a tool to make media monitoring easy and fast. Before Meltwater, she struggled with hard-to-use platforms and limited data. Meltwater is user-friendly and lets her change keyword searches quickly. She uses it to show clients the value of PR, spot trends, and understand the media landscape. The platform helps her create better strategies and respond to brand crises in real time.
Meltwater
Non-Profit Organization Management
NEO by Onclusive helps IFAW improve their PR and messaging. IFAW uses NEO to find which soundbites and themes drive donor engagement. The tool shows what messages get shared most and which topics matter to people. IFAW can now align their PR with marketing and track results better. This led to more effective campaigns and helped IFAW focus on messages that boost donations and awareness.
Onclusive
Meltwater's media monitoring tool helps World Vision Australia respond fast to global crises. The team uses Meltwater to track news, measure sentiment, and inform their communications strategy. 24/7 online chat support lets them manage emergencies at any hour. Daily news bulletins sourced from Meltwater keep staff updated. The solution improves media engagement and reporting for decision-makers.
Meltwater
Financial Services
Onclusive's Power of Voice™ helped Experian, a global financial technology leader, move from volume-based to quality-focused PR measurement. The company faced challenges proving PR impact with traditional metrics. Onclusive delivered a content quality framework that measured relevance, authority, social amplification, and sentiment. This approach transformed Experian's PR strategy, improved crisis management, and reduced negative coverage. Power of Voice™ became a standard reporting metric for CEOs across global regions.
Onclusive
Meltwater helped SumUp unify its global communications. Before Meltwater, SumUp's teams struggled with fragmented data and slow reporting. Meltwater's dashboard let them track PR and social media in real time and customize KPIs for each market. SumUp saved 30% of reporting time and improved decision-making. The platform's support and features made SumUp's communication more efficient and effective.
Meltwater
Insurance
Onclusive delivered a monthly Voices tracker to Aviva. This tool measured stakeholder sentiment from the public, customers, distributors, and journalists. Human analysis captured nuanced feedback about Aviva and the insurance industry. Monthly reports helped Aviva's reputation, communications, and policy teams make better decisions. Aviva used these insights to protect and grow its brand reputation.
Onclusive
Meltwater helped Hollard, South Africa's largest private insurance group, save R50,000 per month by automating manual reporting. Hollard gained a holistic view of their brand and market with Meltwater's media monitoring and daily digests. The solution enabled real-time brand insights and consistent, comprehensive reporting. Productivity increased, and the team now delivers a single marketing report to business leaders.
Meltwater
Information Technology and Services
Onclusive media analytics platform helped ConnectWise track all media coverage and access author contact data. ConnectWise increased earned media coverage by 55%. They achieved up to 52% positive sentiment in earned media. The company maintained up to 48% share of voice for owned media. The PR team grew their budget and improved cross-department collaboration.
Onclusive
Asana needed a media intelligence solution to support its communications strategy. They chose Meltwater to monitor media and gather insights. Meltwater's tools helped Asana save time and improve media strategy. The Media Impact Index provided a way to measure media impact accurately. Asana's communications team now focuses more on storytelling and engaging publications. Meltwater's reports and services help Asana track performance and highlight successes.
Meltwater

Key Capabilities Supported

Onclusive offers capabilities in public relations, focusing on communication and engagement management. It also provides social media and advertisement support, making it versatile for brand engagement. read more →

Meltwater excels in social media management and monitoring, with strong communication management. It facilitates comprehensive engagement, tracking, and analytics capabilities. read more →

Business Goals

Onclusive aims to improve brand engagement and ROI while helping scale best practices. It is designed to enhance customer relationships and increase sales. read more →

Meltwater is ideal for boosting digital presence and customer acquisition. It focuses on building brand awareness and improving ROI, suiting businesses eyeing expansion. read more →

Core Features

Onclusive's standout features include custom reports, analytics, and data import capabilities. It supports secure data interactions with compliance features. read more →

Meltwater provides extensive custom reporting and analytics, along with AI-powered insights. It supports easy data migration and robust integration options. read more →

Vendor Support

Onclusive offers 24/7 support, albeit more focused on traditional channels like chat, email, and phone support. read more →

Meltwater guarantees comprehensive 24/7 support with strong preference for chat and phone, meeting complex operational needs efficiently. read more →

Segments and Industries

Onclusive serves primarily mid-market and enterprise customers, with strength in the internet and marketing sectors. read more →

Meltwater is preferred by large enterprises and diverse sectors, shining in marketing, education, and non-profit management. read more →

Operational Alignment

Onclusive fits well with medium to large business operations, providing essential tools for robust communication strategies. read more →

Meltwater caters predominantly to large enterprises, offering advanced features for comprehensive social media strategies. read more →

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Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Most deployed common Use Cases for Onclusive and Meltwater

What benefits does Onclusive and Meltwater offer for Public Relations?

How can Onclusive and Meltwater optimize your Social Media Management Workflow?

Why is Onclusive and Meltwater the best choice for Communication Management?

Why is Onclusive and Meltwater the best choice for Engagement Management?

Onclusive in Action: Unique Use Cases

Meltwater in Action: Unique Use Cases

How can Meltwater optimize your Contact List Management Workflow?

News

Latest Onclusive News

Digimind Rebrands as Onclusive Social, Marking Full Integration with Onclusive to Transform Global Media Intelligence

Onclusive has fully integrated Digimind, rebranding it as Onclusive Social. This move consolidates social media listening and intelligence within Onclusives media monitoring and analysis platform. Clients now access enhanced, AI-driven media intelligence tools covering earned, owned, and shared media globally. The rebrand marks a unified offering for comprehensive media presence and performance insights.

16/06/2025 - source

Latest Meltwater News

Meltwater Named to G2's 2026 Best Software Awards

Meltwater has been named to G2's 2026 Best Software Awards, highlighting its leadership in media intelligence. The recognition is based on verified user reviews, reflecting customer satisfaction and performance. Meltwater continues to excel in media monitoring, PR analytics, and media & influencer targeting, reinforcing its impact on PR, communications, and marketing teams.

18/03/2026 - source

Business Setting

Onclusive

Meltwater