Nutshell CRM and HubSpot CRM, An In-Depth Comparison 2026

Comparison Summary

Nutshell CRM: Nutshell CRM offers an all-in-one growth software including CRM, email marketing, and contact management. Sales teams are helped to close more deals efficiently.

HubSpot CRM: HubSpot’s free CRM streamlines business operations with features like live chat, meeting scheduling, and email tracking. Customer support, sales, and marketing are efficiently powered.

This comparison report of Nutshell CRM vs. HubSpot CRM is based on a specific set of business needs and context. The comparison uses 47528 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Nutshell CRM and HubSpot CRM

Nutshell CRM, Nimble CRM, Salesforce Social Studio, etc., belong to a category of solutions that help Social CRM, whereas HubSpot CRM, Hubspot Sales Hub, Zoho CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Nutshell CRM covers Contact List Management with Phone Calls, Engagement Management with E-Mail, Lead Tracking, Communication Management with E-Mail, etc.

HubSpot CRM focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Contact List Management with E-Mail, Lead Tracking with E-Mail, etc.

"Now, our end goal is to track our vendors, our authors, our subscribers, our email newsletter lists, and our donors, and having it all easily searchable in one place where we can quickly look back and see, ‘Oh, we last contacted this person in Janua...ry.’ We eventually hope to track everything in this tool. " - Eric Cromie

"We wanted to use custom workflows to automate our processes, which would free up our concierge customer service team to provide top-level service, It was a different way of thinking — and finding the right technology to do it was critical. " - Seth Waite

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Nutshell CRM and HubSpot CRM: Best activities based on customer satisfaction


Nutshell CRM in Action: Unique Activities

What benefits does Nutshell CRM offer for Contact List Management?
Nutshell provides robust contact management capabilities, enabling users to track interactions, manage sales processes, and store client information. The platform offers features such as note taking, task management, email tracking, and call recording. A limitation of the application is that it requires users to create and then edit contact information separately.
"...Mapping feature, import simplicity, call recording and contact management...." Peer review by Administrator
What solutions does Nutshell CRM provide for Engagement Management?
Nutshell CRM enables users to track customer interactions, manage sales pipelines, and automate follow-ups. It facilitates lead outreach, conversation tracking, and appointment scheduling. Nutshell lacks a robust feature request process and feedback mechanism.
"...An easy way t follow-up all our sales Interface is intuitive and let you find anything very fast, the possibility of record audios it's great!..." Peer review by Rubens Piccirillo, Computer Software
How does Nutshell CRM address your Lead Tracking Challenges?
Nutshell CRM allows users to monitor the progress of leads from initial contact to sale completion. It enables the tracking of leads, their value, and interactions with clients, facilitating sales forecasting. Although Nutshell provides robust lead tracking features, it has limitations in specific reporting capabilities, particularly when tracking lead assignments and reassignments.
"...I am able to effectively manage my leads and keep track of what I need...." Peer review by Jacob Walker

HubSpot CRM in Action: Unique Activities

How can HubSpot CRM optimize your Communication Management Workflow?
HubSpot CRM offers comprehensive communication management capabilities, including email marketing, social media management, and automated workflows. It enables users to track email performance, schedule tasks, and integrate with other tools. nHowever, email tracking requires manual intervention, limiting its effectiveness for some users.nHubSpot also lacks the ability to send emails to multiple prospects simultaneously.
"...I enjoy the integration of email tracking and the communication methods that are directly tired into the application itself...." Peer review by Eric O, Account Manager-Sales/Marketing/Consulting, Information Technology and Services
What makes HubSpot CRM ideal for Social Media Management?
HubSpot CRM provides social media management capabilities, including scheduling, tracking, and analytics. It allows users to manage social media posts, campaigns, and monitor their performance from a single platform. Limitations include the availability of analytics and reporting features, which are only available in paid plans.
"...We are able to manage contacts, track usage, monitor social media, send emails, automate workflows, etc. ...." Peer review by Chelsey P., Digital Marketing Specialist, Medical Devices

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


contact list management

creating contact list

enriching contact list


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications



sales call management



generation of new leads





sales document management

proposal & quote management

contract management



social media management

social media analytics

managing social media account

engaging on social media

scheduling post to social media


training & onboarding




relationship management


conversion management


customer feedback management

measuring customer satisfaction




campaign analytics





rating and review management


content publishing


products & pricelist management


motivation management


performance management



trade show marketing


lifetime value management




competitive intelligence


lead qualification

lead qualification: demographic

lead qualification: technographic



billing and invoice management


discount management


promotion management


loyalty management

identify target customers



business development



personalized marketing



sales commission management


sales quota management


sales review & feedback



follower management






revenue cycle management



calendar management


opportunity management


category management



social media marketing




courses & assessment

create learning path


customer case management


touchpoint management


channel management



creating knowledge base



knowledge management

creating knowledge base


database marketing


segmentation and targeting




outbound marketing



conference call management



advocacy management



distribution management


community marketing



international marketing




merger and acquisition



community building


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Establish thought leadership

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Grow market share

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve efficiency

  • Build brand awareness

  • Improve visibility

  • Launch new products

  • Shorten ramp up time

  • Establish thought leadership

  • Improve consistency

  • Improve brand engagement

  • Increase customer life time value

  • See 16 more

Business Setting

Nutshell CRM HubSpot CRM
Peer score 4.2 4.4
Peer insights 5730 41798
Top industries
Marketing And Advertising 15.0%
Information Technology And Services 12.0%
Computer & Network Security 11.0%
Information Technology And Services 18.0%
Marketing And Advertising 17.0%
Computer Software 12.0%
SMB and Mid-Market 95.0% 91.0%
Enterprise 5.0% 9.0%
Pricing Nutshell CRM HubSpot CRM

News

Latest Nutshell CRM news

RingCentral SMS Integration with Nutshell CRM | Nutshell

Nutshell has integrated RingCentral SMS into its CRM, allowing users to sync text conversations directly into Nutshell's Inbox. This integration ensures a complete customer history by connecting RingCentral texts to relevant timelines, enabling seamless communication from the same business number.

26/08/2026 - source

Latest HubSpot CRM news

HubSpot Smart CRM review: Comprehensive contact management for bigger businesses

HubSpot's Smart CRM offers comprehensive contact management for large businesses, featuring advanced AI tools and automation capabilities. The service includes Professional and Enterprise plans, with integrations available for Slack and Salesforce. Despite its high cost, the CRM's flexibility and extensive add-ons make it a strong choice for larger enterprises.

17/09/2026 - source