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Compare Nielsen vs TapClicks Marketing Operations Platform

Comparison Summary

For Nielsen vs TapClicks Marketing Operations Platform comparison, Our AI algorithm looked at 7361 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Nielsen and TapClicks Marketing Operations Platform to solve their respective business needs.

Pros and cons of Nielsen and TapClicks Marketing Operations Platform

Nielsen is more suited to businesses that require Advertisement and Engagement Management with Social Media where as TapClicks Marketing Operations Platform is focused towards Social Media Management with Social Media and Advertisement with Social Media .

Both Nielsen and TapClicks Marketing Operations Platform are Marketing Data Intelligence software, peers recommend Nielsen for engaging and following up and engagement management where as TapClicks Marketing Operations Platform is more known for order management and white labeling .

logo Nielsen

Focus area

Nielsen is better than TapClicks Marketing Operations Platform for

Software Failure Risk

  • low

logo TapClicks Marketing Operations Platform

Focus area

TapClicks Marketing Operations Platform is better than Nielsen for

Software Failure Risk

  • medium

About

Market Research on What People Watch, Listen To and Buy | Nielsen ...

Marketing Operations Platform - tapclicks.com

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

103

71

Total Goals
(we found evidences for)

18

12

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


social media management

engaging on social media

social media analytics

scheduling post to social media

managing social media account

monitoring social media



communication management

sending & publishing communications

tracking & monitoring communications


loyalty management

customise loyalty program



rating and review management


content management

content publishing


influencer marketing


sales document management

contract management

proposal & quote management


referral management




social media marketing


campaign management

campaign monitoring


generation of new leads





international marketing


competitive intelligence


promotion management


lifetime value management


training & onboarding


account management


lead qualification

lead qualification: technographic


customer feedback management

measuring net promoter score






workflow management


products & pricelist management




advocacy management



personalized marketing




segmentation and targeting


trade show marketing


category management


discount management




business development


conversion management


knowledge management




reputation management


helpdesk management






sales call management



subscription management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Acquire customers

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Increase customer life time value

  • Improve efficiency

  • Improve stakeholder relations

  • Manage risk

  • Scale best practices

  • Improve internal communications

  • Improve visibility

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Improve visibility

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve stakeholder relations

  • Improve digital and social presence

  • Launch new products

  • Improve brand engagement

  • See 9 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • offline

  • phone calls

  • display advertisement

  • Instagram

  • video

  • Twitter

  • chat

  • mobile

  • e-mail

  • point of sale

  • mass media

  • on premises

  • mobile app

  • Snapchat

  • print media

  • newspaper

  • television

  • radio

  • review sites

  • LinkedIn

  • promotions

  • Facebook page

  • newsletter

  • channel partners

  • omnichannel

  • user generated content

  • blogs

  • Amazon

  • Yelp

  • events

  • trade shows

  • See 31 more
  • social media

  • website

  • Facebook

  • offline

  • phone calls

  • display advertisement

  • Instagram

  • video

  • Twitter

  • chat

  • mobile

  • e-mail

  • point of sale

  • mass media

  • on premises

  • mobile app

  • Snapchat

  • print media

  • newspaper

  • television

  • radio

  • review sites

  • LinkedIn

  • promotions

  • Facebook page

  • newsletter

  • channel partners

  • omnichannel

  • user generated content

  • blogs

  • Amazon

  • Yelp

  • events

  • trade shows

  • See 31 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting