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Compare Nielsen vs Pathmatics

Comparison Summary

For Nielsen vs Pathmatics comparison, Our AI algorithm looked at 4553 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Nielsen and Pathmatics to solve their respective business needs.

Pros and cons of Nielsen and Pathmatics

Nielsen is more suited to businesses that require Advertisement and Engagement Management with Social Media where as Pathmatics is focused towards Advertisement and Competitive Intelligence .

Both Nielsen and Pathmatics are Marketing Data Intelligence software, peers recommend Nielsen for advertisement and market research where as Pathmatics is more known for competitive intelligence .

logo Nielsen

Focus area

Nielsen is better than Pathmatics for

Software Failure Risk

  • low

logo Pathmatics

Focus area

Pathmatics is better than Nielsen for

Software Failure Risk

  • medium

About

Market Research on What People Watch, Listen To and Buy | Nielsen ...

Advertiser Database & Digital Marketing Intelligence

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

103

51

Total Goals
(we found evidences for)

18

9

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


social media management

engaging on social media

social media analytics

scheduling post to social media

managing social media account

monitoring social media



communication management

sending & publishing communications

tracking & monitoring communications


loyalty management

customise loyalty program



rating and review management


content management

content publishing


influencer marketing


sales document management

contract management

proposal & quote management


referral management




social media marketing


campaign management


generation of new leads





international marketing


competitive intelligence


promotion management


lifetime value management


training & onboarding


account management


lead qualification

lead qualification: technographic


customer feedback management

measuring net promoter score






workflow management


products & pricelist management




advocacy management



personalized marketing




segmentation and targeting


trade show marketing


category management


discount management




conversion management




database marketing




Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Acquire customers

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Increase customer life time value

  • Improve efficiency

  • Improve stakeholder relations

  • Manage risk

  • Scale best practices

  • Improve internal communications

  • Improve visibility

  • See 15 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more
  • social media

  • website

  • Facebook

  • mobile

  • video

  • mobile app

  • Twitter

  • chat

  • Snapchat

  • display advertisement

  • Instagram

  • mass media

  • television

  • offline

  • promotions

  • out of home

  • billboards

  • point of sale

  • phone calls

  • mobile ads

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting