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Nielsen vs GWI: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Nielsen vs. GWI is based on a specific set of business needs and context. The comparison uses 4114 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Nielsen and GWI

Nielsen, Forrester Analytics, Pathmatics, etc., belong to a category of solutions that help Marketing Data Intelligence, whereas GWI belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Nielsen covers Advertisement, Engagement Management with Social Media, Social Media Management with Social Media, Market Research with Mass Media, etc.

GWI focuses on Social Media Management with Social Media, Advertisement with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Nielsen

Focus area

Nielsen is better than GWI for

Software Failure Risk

  • low

logo GWI

Focus area

Software Failure Risk

  • medium

About

Market Research on What People Watch, Listen To and Buy | Nielsen ...

On?demand consumer research to power up marketing, strategy products, pitches

Financials

IPO

SERIES B

Business Need

Total Processes
(we found evidences for)

103

61

Total Goals
(we found evidences for)

18

12

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


social media management

engaging on social media

social media analytics

scheduling post to social media

managing social media account



communication management

sending & publishing communications


loyalty management

customise loyalty program



rating and review management


content management

content publishing


influencer marketing


sales document management

contract management

proposal & quote management


referral management




social media marketing


campaign management


generation of new leads





international marketing


competitive intelligence


promotion management


lifetime value management


training & onboarding


account management


lead qualification

lead qualification: technographic


customer feedback management

measuring net promoter score






workflow management


products & pricelist management




advocacy management



personalized marketing




segmentation and targeting


trade show marketing


category management


discount management





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Acquire customers

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Increase customer life time value

  • Improve efficiency

  • Improve stakeholder relations

  • Manage risk

  • Scale best practices

  • Improve internal communications

  • Improve visibility

  • See 15 more
  • Improve brand engagement

  • Acquire customers

  • Build brand awareness

  • Improve digital and social presence

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Improve visibility

  • Improve consistency

  • See 9 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • video

  • promotions

  • Facebook

  • Instagram

  • mobile

  • offline

  • e-mail

  • point of sale

  • mobile ads

  • display advertisement

  • causes and charity

  • games

  • text SMS

  • LinkedIn

  • website

  • mobile app

  • mass media

  • television

  • phone calls

  • Pinterest

  • on premises

  • Twitter

  • support groups

  • See 23 more
  • social media

  • user generated content

  • blogs

  • video

  • promotions

  • Facebook

  • Instagram

  • mobile

  • offline

  • e-mail

  • point of sale

  • mobile ads

  • display advertisement

  • causes and charity

  • games

  • text SMS

  • LinkedIn

  • website

  • mobile app

  • mass media

  • television

  • phone calls

  • Pinterest

  • on premises

  • Twitter

  • support groups

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting