Comparison Summary
Introducing Nielsen and Affinio
Nielsen, Affinio, Forrester Analytics, Pathmatics, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Nielsen covers Advertisement, Engagement Management with Social Media, Social Media Management with Social Media, Market Research with Mass Media, etc.
Affinio focuses on Engagement Management with Social Media, Social Media Management with Social Media, Advertisement with Website, Segmentation And Targeting, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Market Research on What People Watch, Listen To and Buy | Nielsen ...
Segment, Analyze, and Understand Any Audience
Age
2011
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
103
38
Total Goals
(we found evidences for)
18
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Enhance customer relationships
-
Increase sales & revenue
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Build brand awareness
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Acquire customers
-
Grow market share
-
Enter new markets internationally or locally
-
Improve brand engagement
-
Improve ROI
-
Launch new products
-
Improve digital and social presence
-
Establish thought leadership
-
Increase customer life time value
-
Improve efficiency
-
Improve stakeholder relations
-
Manage risk
-
Scale best practices
-
Improve internal communications
-
Improve visibility
- See 15 more
-
Acquire customers
-
Enhance customer relationships
-
Enter new markets internationally or locally
-
Improve brand engagement
-
Build brand awareness
-
Establish thought leadership
-
Launch new products
- See 4 more
Top Channels
Channels Used
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social media
-
website
-
offline
-
e-mail
-
point of sale
-
on premises
-
channel partners
-
games
-
phone calls
-
Twitter
-
user generated content
-
blogs
- See 9 more
-
social media
-
website
-
offline
-
e-mail
-
point of sale
-
on premises
-
channel partners
-
games
-
phone calls
-
Twitter
-
user generated content
-
blogs
- See 9 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
