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Compare Mixpanel vs Matomo

Comparison Summary

For Mixpanel vs Matomo comparison, Our AI algorithm looked at 7296 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Mixpanel and Matomo to solve their respective business needs.

Pros and cons of Mixpanel and Matomo

Mixpanel is more suited to businesses that require Engagement Management with Website and Products & Pricelist Management where as Matomo is focused towards Social Media Management with Website and Engagement Management with Website .

Both Mixpanel and Matomo are Digital Analytics software, peers recommend Mixpanel for product marketing and funnel analysis where as Matomo is more known for social media analytics and social media management .

logo Mixpanel

Focus area

Mixpanel is better than Matomo for

Software Failure Risk

  • medium

logo Matomo

Focus area

Matomo is better than Mixpanel for

Software Failure Risk

  • medium

About

Self-serve product analytics to convert, engage, and retain users

Matomo: #1 Secure Open Web Analytics Platform

Age

2009

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

77

52

Total Goals
(we found evidences for)

16

9

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


products & pricelist management



communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding



campaign management

campaign monitoring


competitive intelligence



social media management

social media analytics

engaging on social media


helpdesk management


sales document management

proposal & quote management

contract management


workflow management



customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management


loyalty management

identify target customers

customise loyalty program




lead qualification

lead qualification: behavioural



segmentation and targeting



conversion management


content management



generation of new leads


sales review & feedback


community building



knowledge management



rating and review management


sales call management




promotion management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Launch new products

  • Increase customer life time value

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve digital and social presence

  • Improve brand engagement

  • Improve visibility

  • Manage risk

  • Build brand awareness

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Scale best practices

  • Improve digital and social presence

  • Improve internal communications

  • See 6 more

Top Channels

Channels Used

  • website

  • e-mail

  • social media

  • phone calls

  • offline

  • Facebook

  • user generated content

  • blogs

  • on premises

  • promotions

  • video

  • newsletter

  • mobile

  • display advertisement

  • mobile app

  • omnichannel

  • point of sale

  • See 14 more
  • website

  • e-mail

  • social media

  • phone calls

  • offline

  • Facebook

  • user generated content

  • blogs

  • on premises

  • promotions

  • video

  • newsletter

  • mobile

  • display advertisement

  • mobile app

  • omnichannel

  • point of sale

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting