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Mixpanel vs Google Analytics 360: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Mixpanel vs. Google Analytics 360 is based on a specific set of business needs and context. The comparison uses 9689 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Mixpanel and Google Analytics 360

Mixpanel, Google Analytics 360, Woopra, Kissmetrics, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Mixpanel covers Engagement Management with Website, Products & Pricelist Management, Funnel Analysis with Mobile, Product Marketing, etc.

Google Analytics 360 focuses on Advertisement with Display Advertisement, Engagement Management with Website, Campaign Management with Video, Digital Marketing with Display Advertisement, etc.

"One of things I love the most about Mixpanel is that it’s easy to learn. If a product manager has never used Mixpanel before, I can give them a 5-10 minute tour and they’re off to the races, building funnels and writing reports. " - Vince Maniago

"Since we set up our Analytics 360 export into BigQuery, this data source has become a key part of our analytical toolset. We can get the precise data we need more quickly and accurately. " - Mark Shilton

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Mixpanel

Focus area

Mixpanel is better than Google Analytics 360 for

Software Failure Risk

  • medium

logo Google Analytics 360

Focus area

Google Analytics 360 is better than Mixpanel for

Software Failure Risk

  • medium

About

Self-serve product analytics to convert, engage, and retain users

Business Analytics Tools & Solutions to better understand customers

Age

2009

Financials

SERIES B

SERIES A

Business Need

Total Processes
(we found evidences for)

77

83

Total Goals
(we found evidences for)

16

17

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


products & pricelist management



communication management

sending & publishing communications

tracking & monitoring communications


training & onboarding



campaign management

campaign monitoring


competitive intelligence



social media management

social media analytics

engaging on social media


helpdesk management


sales document management

proposal & quote management

contract management


workflow management



customer feedback management

measuring customer satisfaction

measuring net promoter score


lifetime value management


loyalty management

identify target customers

customise loyalty program




lead qualification

lead qualification: behavioural



segmentation and targeting



conversion management


content management

content publishing



generation of new leads


sales review & feedback


community building



knowledge management



personalized marketing


sales call management


social media marketing



touchpoint management






international marketing


channel management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Launch new products

  • Increase customer life time value

  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Improve efficiency

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Improve digital and social presence

  • Improve brand engagement

  • Improve visibility

  • Manage risk

  • Build brand awareness

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Improve brand engagement

  • Improve internal communications

  • Scale best practices

  • Build brand awareness

  • Increase customer life time value

  • Improve navigation

  • Improve visibility

  • Establish thought leadership

  • See 14 more

Top Channels

Channels Used

  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more
  • display advertisement

  • website

  • Doubleclick

  • video

  • phone calls

  • social media

  • offline

  • user generated content

  • blogs

  • e-mail

  • mobile

  • promotions

  • mobile app

  • mass media

  • television

  • causes and charity

  • Facebook

  • games

  • Instagram

  • on premises

  • point of sale

  • review sites

  • Amazon

  • newsletter

  • text SMS

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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high

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Business Setting